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Formerly served as President and CFO of Playtika, where I’ve helped grow the company into…
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Craig Abrahams shared this15 years. It’s never easy to find the "right" time to leave a team you have been a part of since the beginning. I met Robert and Uri at the start of 2011 and Caesars Interactive acquired Playtika just a few months later. From that moment on, it has been quite the journey—from the 2016 sale and our 2021 IPO to the 12+ acquisitions we’ve made along the way. That said, I had to make a hard personal decision and now is the time to take a break (starting in April). I’m looking forward to investing my time and energy into my family, and taking the space to think and reflect before I take on my next professional challenge. To Robert, the Board, the leadership team, and every Playtikan past and present: thank you for the trust, the partnership, and the memories. Robert Antokol Uri ShahakMitch Garber C.M.
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Craig Abrahams reposted thisCraig Abrahams reposted thisIsrael is where Playtika was founded. It’s our beating heart – and it is bleeding. As we grieve and try to process the scale of our tragedy, a brutal terrorist massacre of innocent civilians: moms and dads, children and the elderly, entire families that are now gone, we at Playtika are doing all we can to support our employees, their loved ones, and our communities in Israel — donating and supporting with everything in our power. The hard truth is that it is one of our nations darkest hours. loved ones have been injured, killed, or kidnapped. Some of our colleagues have been called into active service - we stand by them and their families with full support and look forward to their safe return. Sadly, Playtika is experienced at operating at times of crisis and war, yet we remain steadfast and resilient, and know we can rely on the support of Playtikans around the world. When it come to our people, we are first and foremost committed to their safety and well-being. In such circumstances we offer them a range of physical, mental and emotional support, and are proud to see them doing all they can to support our nation - from duty reserve, donating blood and supplies, to provide housing for displaced citizens. Whatever the future holds one thing is certain - we are in this together, and together we shall prevail. *Sharing with you below the message I shared with our employees globally. #WeStandWithIsraelPlaytika Stands Strong: Supporting Team and Community as Israel Goes to WarPlaytika Stands Strong: Supporting Team and Community as Israel Goes to War
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Craig Abrahams liked thisCraig Abrahams liked thisPrediction markets are gaining renewed attention across industries. On May 19, The Paley Center convenes Tarek Mansour (Kalshi) and Alex Michael (LionTree Sports) for a conversation on how these markets work, what insights they may offer, and the broader considerations for media, technology, and public discourse. Moderated by Sara Eisen. Sponsored by Nielsen. Tuesday, May 19 | The Paley Museum Reception: 12:30 PM Conversation + Q&A: 1:00–2:00 PM Space is limited. RSVP early: https://bit.ly/4tnqiNV Not a Member? Consider joining the Paley Media Council to access invitation-only conversations with the leaders shaping the future of media.
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Craig Abrahams liked thisCraig Abrahams liked thisI am happy to announce that I have joined Full House Resorts this week. I have worked with the team before and this feels like coming home. Very excited about the role.
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Craig Abrahams liked this15 years. It’s never easy to find the "right" time to leave a team you have been a part of since the beginning. I met Robert and Uri at the start of 2011 and Caesars Interactive acquired Playtika just a few months later. From that moment on, it has been quite the journey—from the 2016 sale and our 2021 IPO to the 12+ acquisitions we’ve made along the way. That said, I had to make a hard personal decision and now is the time to take a break (starting in April). I’m looking forward to investing my time and energy into my family, and taking the space to think and reflect before I take on my next professional challenge. To Robert, the Board, the leadership team, and every Playtikan past and present: thank you for the trust, the partnership, and the memories. Robert Antokol Uri ShahakMitch Garber C.M.
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Craig Abrahams liked thisAfter more than 25 years building ad tech at Viant and watching brands pour billions into the same platforms, one question keeps bothering me: For the past 10 years, the majority of digital advertising budgets from the world’s biggest brands have flowed to three companies: Google. Meta. Amazon. They now control 56.1% of global digital ad spend outside China — and that share is still climbing (WARC 2025). Here’s the uncomfortable truth almost no one in marketing wants to admit: If those platforms drive so much growth… why don’t the companies spending billions on them ever say so in their own 10-Ks? Go read the filings from P&G, Nike, PepsiCo, Booking, and Expedia. When leadership explains what actually drove results, they cite: • pricing and product innovation • distribution expansion • brand strength and loyalty • direct traffic Not “we ramped up spend on Google, Meta, or Amazon.” The data gets even clearer. P&G cut $200M in digital spend — and increased reach by 10% while making marketing 10% more effective, with zero sales impact. eBay’s landmark experiments proved shutting off paid search (especially branded) caused virtually zero drop in traffic or revenue. Booking Holdings keeps tying stronger efficiency to growing direct/loyalty traffic over paid search. These platforms are world-class at capturing demand and claiming attribution credit. But a mountain of evidence shows they may not be the ones creating it. The last decade was about attribution. The next decade belongs to brands that can prove real incremental growth. When that shift hits, a lot of budget assumptions are going to break. Question for you: Are you still optimizing for last-click attribution… or already testing true incrementality? Drop your take below — I’d genuinely love to hear it.
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Craig Abrahams liked thisCraig Abrahams liked thisTeamworks, the Operating System for Sports™ powering more than 7,000 elite sports organizations globally, today announced the acquisition of Pro Football Focus (PFF)’s enterprise business, including its proprietary game event data and analytics platform that NFL teams and collegiate football programs rely on daily. LionTree Advisors is proud to have served as exclusive financial advisor to PFF on this transaction. https://lnkd.in/e7TAw_NA
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Craig Abrahams liked thisCraig Abrahams liked thisOne visit. Multiple conversations. A lasting impact. Our very own CEO Robert Antokol, just wrapped up an incredible visit with our Wooga team in Berlin. He got the chance to host a round-table, meet with employees, and hear about new initiatives. Till next time! ✨
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Craig Abrahams liked thisToday, Omni Agent Solutions announced that it has been acquired by Fortress Investment Group. Eight years ago, Brian Osborne and I sat down and talked about what Omni could become. At the time, it was a respected firm with nearly 50 years of history and a team that genuinely cared about doing good work. What it needed was investment: in technology, in people, and in a broader vision for what case administration could look like in a more complex and demanding restructuring environment. What Brian and the team have built since that initial conversation has gone beyond what I expected. I am proud to say that I will be staying on as a member of the board, and I could not be more confident in the partnership ahead. Fortress understands legal services and financial administration in a way that very few ownership groups do. In a business where credibility is earned one case at a time, that matters enormously. To the Omni team: what you have built is exceptional. To our clients and partners: you are in the best possible hands, with even more resources behind the work you have trusted us with. Here's to many more years of success.Craig Abrahams liked thisOmni Agent Solutions is pleased to announce that we have been acquired by funds managed by affiliates of Fortress Investment Group. Since 1970, Omni has administered some of the most complex Chapter 11 proceedings in the country, serving restructuring counsel, financial advisors, courts, and creditors across thousands of matters. This partnership with Fortress provides long-term capital and institutional resources to support continued investment in technology, our team, and the service platform our clients rely on every day. Our commitment to precision, responsiveness, and high-touch service does not change. The work continues as normal. Full announcement in the comments.
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