“Carolyn is great at thinking through projects — from creation and anticipating any challenges or hurdles, to execution, and beyond. She’s a team player who goes above and beyond to help colleagues in order to ensure that as an organization, we put our best product and face forward. She’s thoughtful and ideates about how to make things better — whether it’s ways to make a process more efficient, or ways to optimize performance.”
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Rodney Granderson
Rodney Granderson
With 20+ years in digital marketing, I've built a career around one obsession — lead generation. There is nothing more satisfying than engineering a campaign from scratch and watching qualified leads roll in.<br><br>I specialize in Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, Retargeting, Geofencing, and Programmatic advertising — managing budgets from lean startups to $150K+ monthly programs for national brands. Beyond the campaigns, I bring deep expertise in CRO, GA4, Looker Studio, Google Tag Manager, HubSpot, Salesforce, SEMrush, Ahrefs, and VWO — because great paid media doesn't stop at the click.<br><br>I've driven results across Insurance, Mortgage, Automotive, Legal, SaaS, Home Services, and Education — building lead-generation systems that scale and continue delivering results long after the blueprint is drawn.
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