Eric Burns

If you want proof that smarter meetings growth is absolutely achievable, look at what Destination Augusta just pulled off. Our new Meetings AcceleratorPRO case study shows how powerful it can be when a destination pairs strong sales instincts with better data. Augusta made a smart decision to invest in a more advanced and scalable meetings strategy. They focused on improving their database, tightening segmentation, and putting their energy toward the opportunities most likely to convert. This approach helped create a more intelligent pipeline. Their team stayed focused on high value prospects while the MediaOne.Digital team brought in more qualified opportunities at the top of the funnel. If you want to see what working smarter in meetings sales really looks like, the full story is worth the read. 🔗 https://lnkd.in/g4fndq5E

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Why Businesses Choose a One-Stop Partner Managing multiple vendors slows execution and creates gaps. BMSG operates as a one stop digital marketing firm in Charlotte, allowing businesses to move faster with fewer handoffs and clearer accountability. Simplicity scales. Need Help Scaling Up? https://lnkd.in/epUp3-H6

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I had the privilege of joining a panel of incredible revenue leaders to talk about the revolving door that is the CMO & CRO role—and what marketing leaders can do right now to avoid becoming another statistic. Here are my 3 quick takeaways for CMOs who want to stay relevant and in the seat: 🔹 Evolve with the Business (or get left behind). The playbook that got you here won’t get you to what’s next. Brand and Demand got us this far—but it’s no longer enough. The playbook didn’t break—it just stopped evolving. 🔹 Own a Number (not an MQL target). Pipeline, sales velocity, CAC, retention—tie marketing to the metrics that actually move the business forward or be relegated to the arts & crafts department. 🔹 Stop Translating, Start Partnering. Speak the language of your CEO, CFO, and board. Don’t just defend what marketing does—show how it drives revenue, growth, and efficiency. Let’s stop surviving the role—and start reshaping it. Thanks to the ATL Pavilion team for hosting a great event! Anil Yasyerli Jeff Perkins Roger Bigio Marianne Faloni Nicole Wojno Smith #CMO #B2BMarketing #RevenueLeadership #MarketingStrategy #PipelineOwnership #ExecutiveAlignment

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Atlanta is one of the fastest-growing metro areas in the country, and local businesses that understand how to use geo-targeted ads here have a real advantage. But Atlanta is not New York. It is not Los Angeles. The way people move through this city, the way neighborhoods function, and the way advertising dollars perform are fundamentally different. If your geo-targeting strategy does not account for that, your campaigns will underperform no matter how much budget you put behind them.

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Remove the guesswork from your marketing. Valpak’s survey services give you unbiased, actionable data about your customers’ preferences, opinions, and behaviors. 68% of businesses that use consumer surveys say the insights directly influence their marketing decisions (Source: Statista). Learn more: https://ow.ly/9cMg50VQ369 #Valpak #Clipp #Marketing

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Had the opportunity to speak at the North Carolina Travel Industry Association on behalf of MediaOne.Digital this week. We explored how AI is changing the game for marketing, and how strategies should be nimble and allow us to adapt to constant change. The main takeaways: 1. Audit your tech stack to remove the roadblocks that are limiting your AI exposure 2. Rethink your content strategy to go deeper and anticipate your audience’s needs, and 3. Have a strategy to amplify that content (and your brand) in the spaces where your visitors are - beyond AI. Simple? Yes. But as James Meacham said yesterday, simple doesn’t necessary mean easy! Many thanks to everyone involved with NCTIA for having me.

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We can either fear progress or choose to embrace it. Successful marketers will learn to leverage the capabilities of AI tools. Will they force us to change how we've been doing things for years? Absolutely! But those who adapt and evolve will be better positioned to succeed in the new marketing era. https://lnkd.in/gsxsD7-h

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CMO’s and agencies are so enamored with bottom-funnel targeting tactics that they totally lost the ability to move people effectively—their judgement is out of balance with real needs today. The targeting down funnel ‘disease’ gives marketers a feeling that they aren’t being wasteful but so much is showing they aren’t being effective either. “This ….reveals …a fundamental mismatch. Respondents are applying bottom-of-funnel tactics to what they've identified as top-of-funnel brand building objectives.”

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Graybar, like many others, is investing in / piloting AI tools to improve efficiencies, accuracy, reduce repetitive manual tasks, gain greater insights and enable more profitable scaleability. In other words, and no disrespect to Graybar, but many are beginning a comparable journey. And this is a very good, and informative, article, that if you work for Graybar, sell to Graybar, or compete with Graybar, you should read. But David Meyer made a very interesting quote - “AI should free up sales and service teams to build relationships and develop new business, versus spending hours manually looking for information and responding to a customer request.” He is 100% right. My question though is "when all (or many) electrical distributors that are positioning for the future invest comparably, how will distributors invest differently into their people to be their differentiators?" Since the base line will be AI, and the differentiator is salespeople (so, knowledge, compassion, empathy, extra-effort, personal relationship, etc.), will companies train differently? Value people differently? Manage differently? And, if so, why not do now? And, if they are going to be valued more, the natural next question is ... Thoughts?

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In case you missed it ... Scribewise published findings from a generative engine optimization (GEO) readiness survey yesterday. We surveyed professional services marketers and executives to see how they're thinking about AI search and what they're doing to prepare for this marketing sea change. Two interesting stats: - 67% of marketers surveyed are planning to optimize their website content to appeal to LLMs/AI search. - 58% are planning to amp up their PR efforts. If you're not thinking about this heading into 2026, you're falling behind. Download the (ungated) report here: https://lnkd.in/g-PTHdUb

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In our latest RSW/US Reality Check, we break down where agencies are misreading the AI conversation and why being clear about outcomes, not capabilities, is what moves opportunities forward. Read the post here: https://lnkd.in/gPABtQJK

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Clearwater, FL Advertising: Top PPC Strategies to Boost Your ROI In today’s fast-changing digital landscape, Pay-Per-Click (PPC) advertising remains a powerful tool for Clearwater businesses looking to attract new customers and grow their brand. However, with ever-evolving algorithms and growing competition, getting the best Return on Investment (ROI) from PPC requires a strategic approach. At Social Ivy Media, we are Clearwater’s digital marketing specialists, and we’re excited to share the top PPC strategies to supercharge your ROI. Read more https://bit.ly/3VwAkO3 #PPC #BusinessGrowth #DigitalMarketing #StPete #StPetersburgFL #ROI #MarketingStrategy #BrandAwareness #CustomerAcquisition #OnlineAdvertising

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AI is reshaping how local customers discover and choose businesses. From search results to buying decisions, visibility now depends on how well your brand aligns with AI driven discovery systems. https://lnkd.in/ek4SxVpv

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