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Raleigh-Durham-Chapel Hill Area
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Eric Burns shared thisI’m headed to the NAB Show next month! I’m looking forward to a few days of great conversation, industry insights, and trying to hit my step goal for the entire year in a single afternoon. If you’re going to be in Las Vegas, let’s connect in person! ☕️ Drop a comment below if you’ll be there—I’d love to catch up.Eric Burns shared thisAre you heading to Las Vegas for the NAB Show in April? The AdCellerant team will be on-site April 18-22, and we’re ready to help you evolve your digital strategy for Q2. Whether you are looking to refine your programmatic reach, leverage AI for smarter insights, or implement automation to streamline your operations, let’s talk. 🚀 DM us or drop a "Meeting" in the comments to coordinate a time to chat. #NAB2026 #NABShow #AdTech #DigitalAdvertising #Programmatic #AI #Automation #DigitalMarketing
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Eric Burns shared thisI'm excited to attend POSSIBLE 2026, the must-attend marketing event of the year. Can't wait for meaningful conversations and bold ideas driving the future of marketing. If you're going, let's connect in Miami. → #POSSIBLE2026 POSSIBLE
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Eric Burns posted thisI’m excited to be attending two major industry events next month to dive into the future of media, tech, and marketing. If you’ll be at either, I’d love to connect! NAB Show (Las Vegas) | April 19-22 and POSSIBLE (Miami) | April 27-29 Let’s talk strategy: I’m looking to connect with anyone interested in scaling their brand or sharpening their advertising strategy for the year ahead. Whether you’re looking for fresh perspectives or technical growth tactics, let’s grab a coffee and chat. DM me if you'll be there! #NABShow #Possible2024 #AdvertisingStrategy #BrandGrowth #MarketingInnovation #Networking
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Eric Burns shared thisI was going to write my own post on this trip to DC for the National Association of Broadcasters #StateLeadershipConference, then I saw that my friend, Elizabeth Bernberg, MBA nailed it.Eric Burns shared thisDC - we are here! 🏛️ For the third year in a row, AdCellerant has had the honor of sponsoring the National Association of Broadcasters #StateLeadershipConference. As a former broadcaster, I can tell you the energy in this room is unmatched - or, as my daughter would say, "It’s a vibe." This vibe is built on three pillars: Community, Connection, and Collaboration. Broadcasting is about more than just delivering content; it’s about the local relationships that move the needle. At AdCellerant, we are committed to protecting those relationships through "The Blend"—the perfect synergy of cutting-edge technology and human "people power." Our mission is simple: provide the tools—like our AI Media Planner—that empower your teams to lead with confidence, scale efficiently, and drive tangible results. At the end of the day, this remains a people-first business. We’re here to help #broadcasters grow revenue and inspire the next generation of leaders who will carry this industry forward. If your revenue leadership team is looking to drive digital growth and operational efficiency, let’s connect. #NAB2026 #WeAreBroadcasters #DigitalGrowth #Leadership Eric Burns
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Eric Burns shared thisI’ve been in this industry for a long time. I’ve seen plenty of tools claim to be "game-changers," but I’ve never seen anything actually move the needle like what we’re launching today. At AdCellerant, we’ve always been proud of the "best-in-class" labels we’ve earned for our service, our transparency, and our in-house experts. But honestly? The most exciting thing we’ve done is happening right now. We’re adding a best-in-class AI Media Planning tool to our arsenal. Here’s why it actually matters: It stops the guesswork. No more generic templates or "safe" bets for local businesses. This tool builds bespoke, precision solution sets that I genuinely didn't think were possible to automate at this level. We’ve already mastered the execution side. Now, we’ve really got the brains to back it up. If you’re tired of the same old "one-size-fits-all" digital strategy, we should talk. This is the only logical next step.Eric Burns shared thisMedia planning that takes hours (or days)? So long! 👋 AI Media Planner is now live in Ui.Marketing! Built to remove guesswork from media planning, AI Media Planner gives you a faster, more defensible starting point for building presentation-ready plans—without sacrificing expertise or control. Less time spent on planning. More time winning. 👀 See it yourself: https://lnkd.in/gmzKZqYg. #AdTech #DigitalMarketing #MediaPlanning #MarketingInnovation
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Eric Burns shared thisCan't wait to see y'all out there!Eric Burns shared thisWill you be at CES in Las Vegas in a few short weeks? The AdCellerant team will be on-site Jan. 6-9, and we want to help you kick off 2026 with a more efficient digital advertising approach. If your goals for the next year include simplifying your tech stack or maximizing ROI through programmatic, AI, and automation, let’s connect. 🚀 DM us or drop a "Meeting" in the comments to coordinate a time to chat. #CES2026 #CES26 #ConsumerElectronicsShow #AdTech #DigitalAdvertising
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Eric Burns posted thisWhat better way to launch the new year than at #CES2026? I'm excited to be there with the AdCellerant team (January 6-9) to dive into the future of tech and advertising. If you're attending, let's make 2026 a year of collaboration and growth. I'm looking forward to connecting with new faces and catching up with long-time friends and industry partners. Drop a comment or send a quick message if you're going to be in Vegas. Let's make this a motivational start to the year! #CES2026 #AdCellerant
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Eric Burns shared thisSemper Fidelis! Today, we celebrate the 250th Birthday of the United States Marine Corps! To all Marines, past and present, thank you for your unwavering commitment and sacrifice. Serving my country was the honor of my life, and I am proud to share a bond with the finest fighting force the world has ever known. https://lnkd.in/gD6QrJJP
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Eric Burns posted thisI'm thrilled to announce I've joined the incredible team at AdCellerant as Senior Director of Business Development. I was drawn to the company's culture and commitment to helping businesses succeed through innovative digital marketing. I'm excited to contribute to the company's mission and collaborate with a fantastic group of people. If you’re curious about AdCellerant or our approach, please feel free to reach out!
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Eric Burns liked thisEric Burns liked thisWe are beyond excited to bring Unplugged en Miami at the Fontainebleau during POSSIBLE 2026. Looking forward to being around some of the best people in the industry. Huge thanks to our community and partners for making it all possible. #morePOSSIBLEsatellitepartner #MediaAndMarketing #POSSIBLE2026 #UnpluggedenMiami #IYKYK Unplugged Collective
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Eric Burns liked thisEric Burns liked thisHeading to POSSIBLE in a couple of weeks and I can't believe this will be my second year attending. Last year was a whirlwind (in the best way) - fast-paced, loud, energizing, and full of great conversations. This year, I'm coming in with a much clearer point of view on where I can add value. A lot of the conversations I'm having right now are centered around one thing: How brands are showing up in physical spaces in a way that actually drives results, not just awareness. That's exactly where I spend my time every day. So if you're thinking about how to better connect with shoppers, drive real engagement, and make your media work hard in real-world environments, we should find time to connect in Miami. I'll be there with Lee Sterling, Chip Harding and Josh Ginsburg and we'd love to connect. And a fun little twist...just like last year, POSSIBLE happens to fall on my birthday again this year. So, if we do meet up, you're automatically invited to celebrate with me! 😊 Looking forward to a great week. See you in Miami!
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Eric Burns liked thisEric Burns liked thisWhat's up Miami! 🌴 See you at #POSSIBLE2026 along with the crew at GroundTruth.
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Eric Burns liked thisEric Burns liked thisI'm excited to attend my first POSSIBLE in Miami this year! Are you going? Reach out and let's set up a time to catch up! P.S. Any advice for a first timer is also much appreciated :) #possible #BurtIntelligence #adtech
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Eric Burns reacted on thisEric Burns reacted on thisI’m excited to share that I’m starting a new chapter at Ideally !! The opportunity to help shape how marketers understand brand lift and accelerate decision making is incredibly compelling. I see tremendous potential in building a true Marketing Intelligence operating system, one that enables companies to move faster and make smarter decisions throughout the planning, ideation, and execution phases. As I step into this role, I’ve been reflecting on four incredible years at Madhive, where I had the opportunity to build Revenue Operations from the ground up. Joining as one of the earlier employees and watching the company scale to hundreds has been one of the most rewarding experiences of my career. I’m deeply grateful for the people, the challenges, and everything we accomplished together. It was a journey defined by growth, resilience, and relationships I’ll carry with me forever. Here’s to what’s ahead 🚀
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Eric Burns reacted on thisEric Burns reacted on thisGrateful for a fun afternoon with our Mid-West Family Madison team… great energy, even better company, and March Madness in full swing at the Moon Bar. Tough loss for the Badgers but still fun either way. 🏀❤️
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Eric Burns liked thisEric Burns liked thisYesterday, I had the privilege of representing Amazon Ads at Amazon's Women@SoCal International Women's Day Panel. Sitting alongside leaders from Amazon Web Services (AWS), Amazon Music, Prime Video & Amazon MGM Studios, we explored breaking barriers, navigating uncertainty, building resilience, and the power of community. The conversations were raw, real, and deeply motivating. The theme couldn't have resonated more: giving is not a subtraction — it's intentional multiplication. When we invest in each other, we all rise. 💫 To every woman in that room — and every woman forging her path — thank you for reminding me why community matters. #WomensHistoryMonth #InternationalWomensDay #GiveToGain #WomenAtAmazon #Leadership #Community cc: Andrew Sexton, Nicole Roxanne Foster, Olga Krasovski, Phylicia Fant, and Rakhee Kashyap
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Eric Burns liked thisEric Burns liked thisI'm excited to attend POSSIBLE 2026. I will be there with Lana Busignani, Lisette Vitter Williamson and Paul Shortley. If you’re looking to: - Clearly understand your brand’s presence in-market - Sharpen your distinction vs. competitors - Elevate your relevance with the audiences that matter - Pinpoint what actually drives business impact - or just want to catch up …let’s talk. Send me a message. Hope to see you there. #POSSIBLE2026 POSSIBLE
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Christian Webb
Lakeside Repair Pros • 12K followers
Marketing Is a System — Not a Campaign Campaigns end. Systems compound. Our full service digital marketing approach in Charlotte focuses on building repeatable processes that generate leads month after month. Consistency beats spikes. Need help with consistency? https://lnkd.in/epUp3-H6
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Kevin Harvey
Lookhin4 • 672 followers
🚀 How Local SEO Online Reputation Management Atlanta Can Instantly Boost Your Business Want more clicks, calls, and clients in Atlanta? Discover how smart SEO + trust-building strategies can put your brand on top. 🔥 👉 Read more: https://lnkd.in/eCxcHhCJ #LocalSEO #AtlantaMarketing #ReputationManagement #SEOConsulting #SmallBusinessGrowth
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Adam Bridgeford
MediaOne.Digital • 1K followers
If you want proof that smarter meetings growth is absolutely achievable, look at what Destination Augusta just pulled off. Our new Meetings AcceleratorPRO case study shows how powerful it can be when a destination pairs strong sales instincts with better data. Augusta made a smart decision to invest in a more advanced and scalable meetings strategy. They focused on improving their database, tightening segmentation, and putting their energy toward the opportunities most likely to convert. This approach helped create a more intelligent pipeline. Their team stayed focused on high value prospects while the MediaOne.Digital team brought in more qualified opportunities at the top of the funnel. If you want to see what working smarter in meetings sales really looks like, the full story is worth the read. 🔗 https://lnkd.in/g4fndq5E
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Christian Webb
Lakeside Repair Pros • 12K followers
Why Businesses Choose a One-Stop Partner Managing multiple vendors slows execution and creates gaps. BMSG operates as a one stop digital marketing firm in Charlotte, allowing businesses to move faster with fewer handoffs and clearer accountability. Simplicity scales. Need Help Scaling Up? https://lnkd.in/epUp3-H6
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Michael Batalha
Emercury • 8K followers
"Monetization Analytics: While your ESP tracks opens and clicks, specialized ad serving platforms like Admailr provide detailed insights into which ads perform best, how much revenue each newsletter generates, and real-time earnings data." https://lttr.ai/AiyQx #AdServer #EmailAdvertisingTips
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Kristen H. Rachels
Itential • 6K followers
I had the privilege of joining a panel of incredible revenue leaders to talk about the revolving door that is the CMO & CRO role—and what marketing leaders can do right now to avoid becoming another statistic. Here are my 3 quick takeaways for CMOs who want to stay relevant and in the seat: 🔹 Evolve with the Business (or get left behind). The playbook that got you here won’t get you to what’s next. Brand and Demand got us this far—but it’s no longer enough. The playbook didn’t break—it just stopped evolving. 🔹 Own a Number (not an MQL target). Pipeline, sales velocity, CAC, retention—tie marketing to the metrics that actually move the business forward or be relegated to the arts & crafts department. 🔹 Stop Translating, Start Partnering. Speak the language of your CEO, CFO, and board. Don’t just defend what marketing does—show how it drives revenue, growth, and efficiency. Let’s stop surviving the role—and start reshaping it. Thanks to the ATL Pavilion team for hosting a great event! Anil Yasyerli Jeff Perkins Roger Bigio Marianne Faloni Nicole Wojno Smith #CMO #B2BMarketing #RevenueLeadership #MarketingStrategy #PipelineOwnership #ExecutiveAlignment
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Jason Pollak
Silly Nice • 7K followers
Atlanta is one of the fastest-growing metro areas in the country, and local businesses that understand how to use geo-targeted ads here have a real advantage. But Atlanta is not New York. It is not Los Angeles. The way people move through this city, the way neighborhoods function, and the way advertising dollars perform are fundamentally different. If your geo-targeting strategy does not account for that, your campaigns will underperform no matter how much budget you put behind them.
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Gabriel Lopez
Glass Doctor® • 3K followers
Remove the guesswork from your marketing. Valpak’s survey services give you unbiased, actionable data about your customers’ preferences, opinions, and behaviors. 68% of businesses that use consumer surveys say the insights directly influence their marketing decisions (Source: Statista). Learn more: https://ow.ly/9cMg50VQ369 #Valpak #Clipp #Marketing
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Jenny Rose
MediaOne.Digital • 771 followers
Had the opportunity to speak at the North Carolina Travel Industry Association on behalf of MediaOne.Digital this week. We explored how AI is changing the game for marketing, and how strategies should be nimble and allow us to adapt to constant change. The main takeaways: 1. Audit your tech stack to remove the roadblocks that are limiting your AI exposure 2. Rethink your content strategy to go deeper and anticipate your audience’s needs, and 3. Have a strategy to amplify that content (and your brand) in the spaces where your visitors are - beyond AI. Simple? Yes. But as James Meacham said yesterday, simple doesn’t necessary mean easy! Many thanks to everyone involved with NCTIA for having me.
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Chris Wilguess
Lunnē • 1K followers
We can either fear progress or choose to embrace it. Successful marketers will learn to leverage the capabilities of AI tools. Will they force us to change how we've been doing things for years? Absolutely! But those who adapt and evolve will be better positioned to succeed in the new marketing era. https://lnkd.in/gsxsD7-h
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Ellis Verdi
DeVito/Verdi • 17K followers
CMO’s and agencies are so enamored with bottom-funnel targeting tactics that they totally lost the ability to move people effectively—their judgement is out of balance with real needs today. The targeting down funnel ‘disease’ gives marketers a feeling that they aren’t being wasteful but so much is showing they aren’t being effective either. “This ….reveals …a fundamental mismatch. Respondents are applying bottom-of-funnel tactics to what they've identified as top-of-funnel brand building objectives.”
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David Gordon
Channel Marketing Group • 12K followers
Graybar, like many others, is investing in / piloting AI tools to improve efficiencies, accuracy, reduce repetitive manual tasks, gain greater insights and enable more profitable scaleability. In other words, and no disrespect to Graybar, but many are beginning a comparable journey. And this is a very good, and informative, article, that if you work for Graybar, sell to Graybar, or compete with Graybar, you should read. But David Meyer made a very interesting quote - “AI should free up sales and service teams to build relationships and develop new business, versus spending hours manually looking for information and responding to a customer request.” He is 100% right. My question though is "when all (or many) electrical distributors that are positioning for the future invest comparably, how will distributors invest differently into their people to be their differentiators?" Since the base line will be AI, and the differentiator is salespeople (so, knowledge, compassion, empathy, extra-effort, personal relationship, etc.), will companies train differently? Value people differently? Manage differently? And, if so, why not do now? And, if they are going to be valued more, the natural next question is ... Thoughts?
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Kaitlin Loyal
Scribewise • 1K followers
In case you missed it ... Scribewise published findings from a generative engine optimization (GEO) readiness survey yesterday. We surveyed professional services marketers and executives to see how they're thinking about AI search and what they're doing to prepare for this marketing sea change. Two interesting stats: - 67% of marketers surveyed are planning to optimize their website content to appeal to LLMs/AI search. - 58% are planning to amp up their PR efforts. If you're not thinking about this heading into 2026, you're falling behind. Download the (ungated) report here: https://lnkd.in/g-PTHdUb
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Damir R.
TrendSpot Media • 387 followers
Here is a quick filter for evaluating digital marketing firms in Chattanooga: search digital marketing agency Chattanooga — do they show up? If they cannot rank themselves, why would you trust them to rank you? https://lnkd.in/gHNqfM9h #SEO #Chattanooga #QuickFilter
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Paige Sargent
2K followers
Maximizing the potential of your tech stack is key to driving marketing ROI. Andrew Pelosi shares why this approach is critical for businesses today. Together with the Baptist Health team, we explored their existing technology, enabling them to engage customers more effectively and achieve a strong return on their marketing investment. Learn more here: https://okt.to/DJrISG #MarketingInnovation #MarketingROI #MarTech
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Dion D.
Social Ivy Media • 858 followers
Clearwater, FL Advertising: Top PPC Strategies to Boost Your ROI In today’s fast-changing digital landscape, Pay-Per-Click (PPC) advertising remains a powerful tool for Clearwater businesses looking to attract new customers and grow their brand. However, with ever-evolving algorithms and growing competition, getting the best Return on Investment (ROI) from PPC requires a strategic approach. At Social Ivy Media, we are Clearwater’s digital marketing specialists, and we’re excited to share the top PPC strategies to supercharge your ROI. Read more https://bit.ly/3VwAkO3 #PPC #BusinessGrowth #DigitalMarketing #StPete #StPetersburgFL #ROI #MarketingStrategy #BrandAwareness #CustomerAcquisition #OnlineAdvertising
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2 Comments -
Bob Deininger
1K followers
Maximizing the potential of your tech stack is key to driving marketing ROI. Andrew Pelosi shares why this approach is critical for businesses today. Together with the Baptist Health team, we explored their existing technology, enabling them to engage customers more effectively and achieve a strong return on their marketing investment. Learn more here: https://okt.to/3OHzCL #MarketingInnovation #MarketingROI #MarTech
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