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Ben Moore shared thisFueling realness. One BeReal. at a time. No AI. No upload. No filter. No edit. Just me at the gas station and a mission worth filling up for. A year ago we launched BeReal ads in the US. The ride’s just getting started.
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Ben Moore reposted thisBen Moore reposted this𝗕𝗲𝗥𝗲𝗮𝗹’𝘀 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆 𝗱𝗿𝗶𝘃𝗲𝘀 𝗯𝗲𝘁𝘁𝗲𝗿 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗳𝗼𝗿 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿𝘀 📊 BeReal. commissioned a large-scale study with Nielsen, surveying 7,200+ respondents across France, Germany, and the UK, to better understand the impact of our real-time engagement model. The findings confirm what we’ve always believed: authenticity drives performance. 🛍️ 𝗕𝗲𝗥𝗲𝗮𝗹 𝗿𝗮𝗻𝗸𝘀 𝗻°𝟭 𝗮𝗰𝗿𝗼𝘀𝘀 𝗘𝗠𝗘𝗔 (France, Germany, and the UK) in Strong 𝗔𝗱 𝗥𝗲𝗰𝗮𝗹𝗹 and Strong 𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗖𝗼𝗻𝘀𝗶𝗱��𝗿𝗮𝘁𝗶𝗼𝗻 among social media platforms. 🤳 𝟱𝟲% of BeReal users across EMEA say the platform's unique front/back dual-camera ad format makes them 𝗺𝗼𝗿𝗲 𝗹𝗶𝗸𝗲𝗹𝘆 𝘁𝗼 𝗰𝗹𝗶𝗰𝗸 𝗼𝗻 𝗮 𝗯𝗿𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗺𝗲𝗻𝘁. 💛 Ranked as the 𝗺𝗼𝘀𝘁 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰, 𝗨𝗻𝗶𝗾𝘂𝗲, 𝗣𝗼𝘀𝗶𝘁𝗶𝘃𝗲, 𝗧𝗿𝘂𝘀𝘁𝘄𝗼𝗿𝘁𝗵𝘆 and the 𝗹𝗲𝗮𝘀𝘁 𝗠𝗮𝗻𝗶𝗽𝘂𝗹𝗮𝘁𝗶𝘃𝗲 social media platform across EMEA. Learn more about the study: https://bereal.com/news Want to explore how your brand can perform on BeReal? Discover BeReal Ads here: https://lnkd.in/ehvkSNCd s/o Nielsen - Ben Gold Daniela Sale Kuldip Khella Anthony Darmon Andrew Thornber Lorenzo Facchinotti Ayan Biswas Oriane Mainard Erwan Roux de Bézieux Anas Nadifi Tobi Sanbe Luke Smith Zoe Lu Michael Barbian Marius Merkle Patricia Ramírez Llopis Cristina Blázquez Valdenebro
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Ben Moore reposted thisBen Moore reposted this⚠️ New BeReal. case study Alert ⚠️ Proud to share one of our latest success stories at BeReal 📱 For the launch of the Samsung Galaxy S26, we partnered with Samsung Electronics to deliver a high-impact campaign in Spain combining a Full Day Takeover with our first ever Custom Notification in the market, driving 2.3M impressions, 813K unique reach and a 1.23% CTR. Excited to keep helping brands connect with Gen Z through authentic and high-attention formats 🚀 Huge thanks to all Publicis Media and Samsung teams involved!
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Ben Moore shared thisYesterday a jury told the social media industry what millions of parents already knew: platforms deliberately designed to addict young people will be held accountable. This is what happens when you optimize for engagement at any cost. At BeReal., we made a different set of choices from the beginning, not because we predicted this moment, but because we believed social media didn't have to work this way: 1. No doom scrolling. Your feed ends. No infinite scroll. No autoplay rabbit holes. Come back tomorrow. 2. No algorithms. No recommendation engine deciding what you see. No AI-driven content optimization. Just your friends. 3. No filters. No retouching, no augmented reality masks, no manufactured reality. No addiction. No dependency. By design. We built BeReal. this way because 40M+ users, 85% of them Gen Z, have been telling us they want a platform that respects their time and their mental health. The question facing every platform, advertiser, and parent is simple: what kind of social media do we want to build, fund, and hand to our kids? We know our answer.
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Ben Moore reposted thisBen Moore reposted thisYOP sur BeReal.💛 Pour sa deuxième campagne sur BeReal, YOP a fait le choix fort de suivre pleinement les codes de la plateforme : créer, produire et incarner des contenus pensés nativement pour BeReal, en parfaite adéquation avec ses codes! Résultat ? Une activation authentique, spontanée et sans filtre️, portée par deux créateurs UGC BeReal, qui parlent le même langage que la Gen Z 🔥 À travers un message simple : Un coup de boost pour oser se lancer et entreprendre ce que l’on veut 🚀 — YOP s’inscrit naturellement dans le quotidien des ados. Parce que YOP, c’est plus qu’une boisson : c’est un état d’esprit ! 👉 C’est ça, passer en mode YOP 😎 🫶 👏 Un immense merci aux équipes de Yoplait (Coopérative Sodiaal), WPP Media et BeReal.— notamment Valentine Styzinski Marie Levy Laurent Mungly Sallé Diallo. Naomi Dessouliers Clément Aubin Elodie JARNIER — pour leur confiance, leur créativité et leur énergie. cc Charlène Huynh Shannon Manalo Ruddy Mathias Zineb Messraman Anas Nadifi
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Ben Moore shared thisOther platforms are about to need a "human-made content" filter. We never will. Every post on BeReal. is real. Both cameras. Random moments. No AI generation. No algorithm deciding what you see. 100% verified human content, by design, since day one. Artists are now stamping "Made by a Human" on their work on Instagram. Industry leaders are predicting platforms will need to label what's real and what's not. SXSW's hot take this year? "Reality is the next trend." We didn't pivot to this. We built for it. And if you haven't been paying attention lately, you might want to start again. The numbers are moving. Proud to be on the side of real.
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Ben Moore reposted thisBen Moore reposted this« C’est l’heure d’aller voter ! » 🇫🇷🗳️ À l’occasion des élections municipales, BeReal. accompagne le Gouvernement pour encourager l’engagement citoyen des nouvelles générations françaises. L’idée : intégrer ce rappel directement dans le quotidien des utilisateurs du 15 au 22 mars, tout en jouant avec les codes de la plateforme. Merci à Jeanne Ségard, ★ Michaël NATHAN ★, Charles Haddad et à leurs équipes pour leur confiance et pour avoir identifié BeReal comme un partenaire capable de toucher les jeunes audiences. Poke Team BeReal, Charlène Huynh, Zineb Messraman, Ruddy Mathias 🫶
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Ben Moore reposted thisBen Moore reposted this👉 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝘇𝗶𝘁ä𝘁 𝘀𝗰𝗵𝗹ä𝗴𝘁 𝗛𝗼𝗰𝗵𝗴𝗹𝗮𝗻𝘇? Das hört man im Social Media Marketing immer wieder: 𝙋𝙡𝙖𝙩𝙩𝙛𝙤𝙧𝙢𝙜𝙚𝙧𝙚𝙘𝙝𝙩𝙚, 𝙖𝙪𝙩𝙝𝙚𝙣𝙩𝙞𝙨𝙘𝙝𝙚 𝘾𝙧𝙚𝙖𝙩𝙞𝙫𝙚𝙨 𝙥𝙚𝙧𝙛𝙤𝙧𝙢𝙚𝙣 𝙗𝙚𝙨𝙨𝙚𝙧 𝙖𝙡𝙨 𝙠𝙡𝙖𝙨𝙨𝙞𝙨𝙘𝙝𝙚 𝙒𝙚𝙧𝙗𝙪𝙣𝙜. Gemeinsam mit BeReal. haben wir das im Rahmen einer Testkampagne für die Österreich Werbung / Austria Tourism getestet. 🔍 Wir haben 𝗻𝗮𝘁𝗶𝘃𝗲 𝗗𝗶𝘀𝗽𝗹𝗮𝘆- 𝘂𝗻𝗱 𝗩𝗶𝗱𝗲𝗼-𝗔𝗱𝘀, die sich organisch in den Feed einfügen, mit 𝗸𝗹𝗮𝘀𝘀𝗶𝘀𝗰𝗵𝗲𝗻 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗔𝗱𝘀 verglichen. 📊 𝗗𝗮𝘀 𝗘𝗿𝗴𝗲𝗯𝗻𝗶𝘀: 𝗔𝗱𝘀, 𝗱𝗶𝗲 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝘀𝗰𝗵 𝘄𝗶𝗿𝗸𝗲𝗻 𝘂𝗻𝗱 𝘀𝗶𝗰𝗵 𝗻𝗮𝗵𝘁𝗹𝗼𝘀 𝗶𝗻 𝗱𝗲𝗻 𝗣𝗹𝗮𝘁𝘁𝗳𝗼𝗿𝗺-𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗲𝗶𝗻𝗳ü𝗴𝗲𝗻, 𝗸𝗼𝗻𝗻𝘁𝗲𝗻 𝗱𝗲𝘂𝘁𝗹𝗶𝗰𝗵 𝘀𝘁ä𝗿𝗸𝗲𝗿𝗲𝘀 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗲𝗿𝘇𝗶𝗲𝗹𝗲𝗻 – 𝘂𝗻𝗱 𝗹𝗮𝗴𝗲𝗻 𝗸𝗹𝗮𝗿 ü𝗯𝗲𝗿 𝗱𝗲𝗻 𝗕𝗿𝗮𝗻𝗰𝗵𝗲𝗻𝗯𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸𝘀. 🚀 Gerade bei einer Plattform wie BeReal, bei der es um Momente aus dem echten Leben und ungefilterte Einblicke geht, zeigt sich: 👉 𝙒𝙚𝙧𝙗��𝙣𝙜 𝙛𝙪𝙣𝙠𝙩𝙞𝙤𝙣𝙞𝙚𝙧𝙩 𝙖𝙢 𝙗𝙚𝙨𝙩𝙚𝙣, 𝙬𝙚𝙣𝙣 𝙨𝙞𝙚 𝙨𝙞𝙘𝙝 𝙙𝙚𝙢 𝙎𝙩𝙞𝙡 𝙙𝙚𝙧 𝙋𝙡𝙖𝙩𝙩𝙛𝙤𝙧𝙢 𝙖𝙣𝙥𝙖𝙨𝙨𝙩. Spannend, diesen Effekt einmal schwarz auf weiß in den Daten zu sehen. Danke an Michael Barbian und das BeReal-Team für die Zusammenarbeit und die Aufbereitung der Case Study! Mehr dazu auch in Michaels Post 👇 https://lnkd.in/dJaT5dNQ #digitalmarketing #socialmedia #tourismusmarketing #bereal #socialads
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Ben Moore reposted thisBen Moore reposted thisFrom early mornings in Paris to busy days between filming, fashion weeks, and building Hôtel Mahfouf, Lena Situations has always shared her life with honesty, humor, and a lot of spontaneity 🏩 So it only made sense for her to join BeReal.: no perfect lighting, no staged moments, just the everyday behind it all 🤳 By joining BeReal, Lena becomes part of a community of 300+ creators and 500+ brands who believe in authentic expression, free from algorithms and artificial polish. Welcome to the real, Lena 🔥 SCREEN AGENCY - chadia spahija Alexandre Yazdi - Oriane Mainard - Marion Bayet
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Ben Moore liked thisCrunchyroll now available through the Apple TV appCrunchyroll now available through the Apple TV app
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Ben Moore liked thisBen Moore liked thisLa dynamique de transformation du Groupe Barrière se poursuit et les développements à l’international s’accélèrent. Je suis très heureux de partager avec vous l’arrivée d’un nouveau Casino Barrière au Portugal a côté de Porto mais aussi la signature d’un nouvel Hôtel de luxe de notre Collection Héritage Barrière au Brésil à Sao Paulo et enfin d’un nouvel Hôtel & Résidences Fouquet’s à Miami au cœur du quartier prestigieux de Design District. Bravo à toutes les équipes qui permettent la réalisation de ces projets fantastiques. Julien HUEL Clément Martin Saint Léon Philippe PERROT Fabien Costa Franck-Philippe Georgin Merci Paris Match Jérôme Béglé Alexandre Ferret
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