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Anna Ruth (Williams) Peiffer posted thisNonprofit friends - what fundraising platform do you use and love? The nonprofit board I'm chairing is on the hunt as we scale!
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Anna Ruth (Williams) Peiffer posted thisIn 2012 I founded Alloy (then known as ARPR), and after 12 years, this is my first week to not draw a paycheck from "my baby." It's been a wonderful journey helping so many tech brands create value while simultaneously supporting the careers of dozens of professionals. The revenue and the awards were always motivating, but at the end of the day, it was the people who made that chapter of my career the most rewarding. 💛 I'll remain with Alloy as a partner cheering the team and our clients on from the sidelines. My next chapter is already filling up with consulting and passion projects. Excited to let the creativity flow! 💫 Tremendous gratitude to the folks who also spent many years of their careers with Alloy (like T. Renee Spurlin, Melissa Baratta, Taylor Murphy, Erika Van, Amelia Wright, Christina StJohn, Patrick Taylor, Blair B. & Cortney Williams) - your dedication and friendship means the world to me. 🙏 To the long-term clients who put so much faith and trust in us over the years, many of you at more than one business - thank you for the challenges and FUN. Especially Kyra Hagan, Karen Marchione, Bob S., Eric Olson, Rebecca (Burke) Joyner, Marissa Leone Carlson & Pawan Murthy. 🙏 And to the captain of the ship Raj Choudhury, thank you for 5+ years of coaching which turned into business partnership. In so so many respects, Alloy wouldn't be who it is without you. 🚀
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Anna Ruth (Williams) Peiffer shared thisIf you need a go-to-market leader that can architect a winning brand & sales pipeline, then you’re ready for a #CMO. But if not, there are several alternatives to consider.
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Anna Ruth (Williams) Peiffer shared thisProud to be among so many friendly companies on the Inc. Magazine 5000 list! Alloy now ranks among the top 300 fastest-growing private advertising and marketing companies in America. 🎉 https://lnkd.in/gr4kymGYTop integrated marketing agency, Alloy, debuts on the 2024 Inc. 5000Top integrated marketing agency, Alloy, debuts on the 2024 Inc. 5000
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Anna Ruth (Williams) Peiffer reposted thisAnna Ruth (Williams) Peiffer reposted thisWe're excited to partner with our hometown friends at Alloy to help tell the next chapter of the BeltLine story! Learn more about our three-year deal — and get a hint at what's coming soon — below. #AtlantaBeltLineAtlanta-based Alloy chosen as marketing agency of record for the Atlanta BeltLineAtlanta-based Alloy chosen as marketing agency of record for the Atlanta BeltLine
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Anna Ruth (Williams) Peiffer shared thisAlloy is hiring a media director to lead our paid media team and set the strategy for execution of #digitalmarketing campaigns across a diversity of channels. Know an awesome person with 7-10 years of experience? Send them our way! #agencyjobs https://lnkd.in/gkhPgiU7
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Anna Ruth (Williams) Peiffer shared thisOver 60% of marketers are using AI in their program activities, but less than half are using AI for content production. Sure, there are real risks with AI-driven #contentmarketing, but there's a few ways your writers can safely & smartly use #genAI now.How to safely and smartly use AI in content marketingHow to safely and smartly use AI in content marketing
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Anna Ruth (Williams) Peiffer shared thisIncredibly excited about the creation of Alloy's strategy practice which will unify our PR, performance #marketing, UX, creative and technical departments and is a natural next step as we help brands think through their toughest challenges. A big welcome to David Randolph, our first SVP of Strategy! https://lnkd.in/gi-8-t-xAlloy welcomes David Randolph as senior vice president of strategyAlloy welcomes David Randolph as senior vice president of strategy
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Anna Ruth (Williams) Peiffer shared thisAcross the globe, decoupled and composable website architectures are gaining steam. In fact, over 99% of CMS users worldwide who switched to #headless reported improvements. Just one reason Alloy is excited to be Storyblok's newest agency partner. Excited to work with Mini N. and Alloy's dev team (led by the incomparable Roger Peters) as we continue building modern websites with high ROI and increased productivity. 💻 https://lnkd.in/g6evJMUu
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Anna Ruth (Williams) Peiffer liked thisAnna Ruth (Williams) Peiffer liked thisCongratulations to Partner, Chief Marketing and Communications Officer, Amanda Lucey, on being recognized by the Atlanta Business Chronicle's People on the Move. Amanda's leadership continues to shape how brands navigate an increasingly complex marketing landscape, bringing together strategy, communications and integrated thinking to help clients achieve meaningful business outcomes. We're proud to celebrate this well-deserved recognition and grateful for the vision she brings to Alloy.
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Anna Ruth (Williams) Peiffer reacted on thisAnna Ruth (Williams) Peiffer reacted on thisThe Growth Leadership team sent me these beautiful flowers this morning to thank me for my contributions and mark my last week here at Intelerad. I’m sitting with how rare it is to spend four years somewhere and walk away with genuine connections, not just outcomes (that I’m also incredibly proud of). I want to correct something before I say anything else. These aren’t my achievements, they’re ours: - A 64% increase in annual marketing originated pipeline. - A full rebrand, portfolio rationalization, and unified messaging that took us from a disjointed house of brands to a branded house the market understands the value of. - A seat on the deal team for the $2.3 billion GE HealthCare acquisition. - Our FY26 bookings and pipeline goal hit 2 months early. Outcomes like that only happen when a team actually likes and respects each other, not just tolerates each other. To everyone who made these four years what they were… thank you! It has been the honor of my career to lead the Marketing team at Intelerad.
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Anna Ruth (Williams) Peiffer reacted on thisAnna Ruth (Williams) Peiffer reacted on thisExcited to share that I’ve joined Later as a member of the RevOps team supporting Creator Operations. Many in my network will know that this was a lengthy search, but one that ultimately paid off more than I could’ve hoped. I’ve followed Later’s work at the forefront of the creator economy closely over the last few years, and I’m thrilled to be returning to the space. Most importantly, I’m looking forward to building alongside a talented team full of creative thinkers and doers who truly exemplify Later’s core value of innate curiosity. To my friends and peers still in the job hunt, your efforts and resilience are not going unnoticed. The right fit is out there, and it’s worth waiting for. My inbox is always open.
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Anna Ruth (Williams) Peiffer reacted on thisAnna Ruth (Williams) Peiffer reacted on thisHOW WONDERFUL TO BE AT THE END OF AN ADVENTURE...AND TO BE ENTIRELY NEW. What an adventure everything is. As my career has grown in advertising, marketing and B2B, I've developed relationships that mean everything. Those connections make every day on this journey something new and exciting. And have built bridges to places I never thought I'd travel. When I wrote AdVenture 13 years ago, I ended the book with today in mind. The chapter entitled "Every Ending Is A Beginning," says "The people that make the future know you should always finish what you start. And you must always end with a powerful new beginning in mind." And so today begins a new chapter. Modo Modo Agency has been acquired by Yes& Agency. We couldn't be more excited about the positivity and possibilities ahead. Personally, I look forward to leading the charge for B2B as a member of the Yes& leadership team. And while that work will now take me around the country (and maybe the world), I'm delighted that our office at 100 Galleria will be the new Atlanta home of Yes&. Thanks to every Modoer and beloved client whose trust, investment and challenges strengthened our skills and made us indispensable partners. We look forward to the next stage of positive growth, now with 200+ team members. Chicago team, I'll see you tomorrow! #NewBeginnings #Winning #GrowthMindset #B2B
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Anna Ruth (Williams) Peiffer reacted on thisI'm thrilled to be appointed as the Executive Director for Drake University's Olson Institute for Public Democracy. The OIPD has done amazing work and and there’s no time like the present to continue to build to revitalize our democracy.Anna Ruth (Williams) Peiffer reacted on thisWe’re proud to welcome Jessica Vanden Berg—a highly experienced leader and strategic public affairs executive with a strong commitment to nonpartisan civic engagement and giving people a voice in our democracy—as the next executive director of The Ron and Jane Olson Institute for Public Democracy. Vanden Berg will build upon the Institute’s strong foundation and advance its mission of civic participation, civil discourse, and democratic revitalization through a range of existing and new signature initiatives supporting meaningful student engagement. Learn more: https://lnkd.in/geuncABX
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Anna Ruth (Williams) Peiffer reacted on thisAnna Ruth (Williams) Peiffer reacted on thisWe’re excited to share that Alloy is a finalist for the Ragan Communications and PR Daily Social Media and Digital Awards for our thought leadership work with HHAeXchange! 🌟 These awards recognize the year’s top social media and digital campaigns — spotlighting the creativity, strategy and results our team brings to our thought leadership programs. This honor also marks an incredible partnership we’ve had the pleasure of sharing with HHAeXchange for more than 5 years. Throughout our collaboration together, we’ve built a relationship strengthened by experience, compassion and trust to push industry boundaries. Thank you to our partners for helping us make this achievement a reality! Stay tuned in mid-June to see if we win big! 🏆
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Anna Ruth (Williams) Peiffer liked thisAnna Ruth (Williams) Peiffer liked thisAnother event to support women in startup investing! TBH Angels (fka ATL TrailblazHER Angels) had a terrific launch event last night. Atlanta has an angel investment gap in general, and of course, for women (and particularly Black women), the gap is even larger. TBH Angels aims to fix that, not only by introducing angel investing to more women (and men!), but by providing guidance, support, and resources that founders need. Kudos to the founding board: Genna Keller, Jennifer Bonnett, Dominique Love, Paula Nagarajan, Laura A. Berry, MBA, MTX, CPA, Loren Mount-O'Brien & Rachel Katz! And thank you to Jamie McCusker Gentry, CFP® and the SignatureFD team for hosting us in your gorgeous office space. It was wonderful to bump into longtime friends (Sara Saxner-Coughlin, Kashi Sehgal, Rachelle Kuramoto), reconnect with folks like Monica Delores Hooks, MBA, EDP, and meet new people (Samantha Phillips Hayes, SAMUEL HAYES, CRPC®, Lisa Allen). If you'd like to help support early-stage and under-funded female founders, visit https://tbhangels.com/.
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Anna Ruth (Williams) Peiffer liked thisAnna Ruth (Williams) Peiffer liked thisCOME WORK WITH ME...WE'RE HIRING! I have THREE fantastic open positions available at Alloy for experienced agency professionals in Atlanta, GA - MarTech/CDP, Sr SEO, and Content Marketing. These are mid-level, manager opportunities. If you're seeking a new career, or know someone who is, please apply online at https://lnkd.in/gdrhtKF2.
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Anna Ruth (Williams) Peiffer liked thisAnna Ruth (Williams) Peiffer liked thisI was in a GTM workshop yesterday morning and realized something mid-session. Twenty percent of the room were clients of mine when I owned a digital agency over a decade ago. (Well, or almost clients of mine, or responsible for introducing me to a client.) The workshop was partly about pipeline math - you don't need a thousand leads, you need the right, small group of quality leads nurtured over time. Consistently showing up does eventually create client relationships. From 2001 - 2015 when I owned Big Drum (fka Prominent Placement), I planted seeds that not only flowered back then, but are continuing to produce fruit many years later. We're all in different roles now, but here's proof that relationships outlast everything else. Thank you to Lance Weatherby (introduced me to someone who became a client), Sangram Vajre (a client of mine back then, and now I'm a partner/client of his), Matt Anthony (so close to becoming a client in 2012 until Dell SecureWorks was sold), and Aby Varma (a client of mine back then, and now I attend his Marketing AI Pulse events without fail).
Experience & Education
Volunteer Experience
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Co-Chair, Annual Drag Bingo Fundraiser
Dress for Success New Orleans
- Present 3 years 4 months
Economic Empowerment
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AB67 Member
Atlanta BeltLine Partnership
- 3 years 1 month
Environment
The pear-shaped footprint of the Atlanta BeltLine corridor is 22-miles long, and it connects 45 neighborhoods. The Atlanta BeltLine 67 take their name from the sum of these two important numbers. The group is deliberately diverse in every way. Its members are from all over metro Atlanta, but many of them live in Atlanta BeltLine neighborhoods. The AB67 works closely with the Atlanta BeltLine Partnership Board of Directors to provide overall leadership and direction for the organization.
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Board of Advisors, Past Board of Directors Chair - Georgia Chapter
American Foundation for Suicide Prevention
- 5 years 1 month
Health
Manage leadership recruitment, public relations and fundraising initiatives. As board chair, Anna Ruth increased funds raised through the annual Atlanta Out of the Darkness Walk by 27% in two years, making the walk #13 in the nation (out of 300) with a total of $124,000 in grassroots donations.
She created the Annual Atlanta Suicide Prevention Vigil, which was recognized as a top survivor program by AFSP National. Re-built the AFSP Atlanta board of directors and implemented 1st time…Manage leadership recruitment, public relations and fundraising initiatives. As board chair, Anna Ruth increased funds raised through the annual Atlanta Out of the Darkness Walk by 27% in two years, making the walk #13 in the nation (out of 300) with a total of $124,000 in grassroots donations.
She created the Annual Atlanta Suicide Prevention Vigil, which was recognized as a top survivor program by AFSP National. Re-built the AFSP Atlanta board of directors and implemented 1st time governance procedures, including board retreats, new member orientations and a board of advisors, to revitalize the 8-year old nonprofit. -
Closing Program Committe Co-chair and 2016 Co-chair LEAD Alumni Association
Leadership Atlanta
- 2 years
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Millennial Advisory Committee
Atlanta Regional Commission
- 1 year
Selected to advise ARC in crafting a dynamic, long-range plan for the Atlanta region's future.
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Board Member
Art Camp 504
- Present 2 years 9 months
Children
Art Camp 504 is a student-run art studio, offering year round workshops for passionate young artists. We enable students to lead their own creative journey through choice and exploration, guided by professional artists. Our curriculum emphasizes experiential art forms, leadership training and real world production skills.
Publications
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Health IT in the Deep South Represents at #HIMSS18
DIG SOUTH
See publicationIt’s tradeshow season, which means every sector of technology produces its own acronym-laden superbowl that tens of thousands of vendors, integrators and buyers flock to. For consumer electronics, it’s CES. For cybersecurity, it’s RSA. And for health IT, it’s this week’s HIMSS. Unlike other tech sectors, the Southeastern United States arguably has the strongest presence at HIMSS.
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How Solo Communicators Can Amplify Their PESO Mojo
PR News
See publicationThe role of a communications pro has drastically changed. Today, all communications strategies need to be integrated with a mix of paid, earned, social/shared and owned media (PESO).
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Happy 120th Birthday, PR. It’s Time To Grow Up.
O'Dwyers
See publicationMr. Lee saw how communications channels and mediums could be created and utilized to achieve business objectives; and time and again, he proved his value. Thanks to him, PR agencies opened shop and internal PR departments were created – ballooning into a $14 billion global industry.
Fast forward to 2017. PR is turning 120 years old, yet the industry has failed to continue the innovation that Mr. Lee set in motion so long ago. -
Wolf Packs and Nudity: PR Trends at SXSW 2017
PR News
See publicationDespite the cacophony of communications, SXSW is still an ideal place to launch a product, debut a startup or build massive awareness. Here are some tips the ARPR team picked up this year to help you plan for SXSW 2018 (yep, it’s already time to start getting reservations and plans locked in for next March).
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How to Drive Up Valuations Using PR
TechCo
See publicationWhether you’re gearing up to pitch your startup to angel investors or preparing to sell your 10-year-old business, public relations is the secret sauce to obtaining the valuation you desire.
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Make Your Content Marketing Engine Churn Efficiently
Hypepotamus
See publicationAs 2015 winds down, “content marketing” is sure to make this year’s buzzword list. You may want to slam your head against your desk when someone uses it in a sentence these days, but PR and marketing professionals are using it for a reason – it works!
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Taking the PR Plunge | Advice For Startups With A Fear of Commitment
Hypepotamus
See publicationBefore you take the PR plunge, it’s important to consider all your options and select the right PR firm that can be your long-term partner in both brand awareness and lead generation efforts.
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5 signs your app is ready to win awards
Venture Beat
See publicationAwards are a great way to gain instant credibility and signal to the industry that you’re the best and not going anywhere.
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Why the PR industry is ripe for disruption
Entrepreneur Magazine
See publicationThe PR agency model is ripe for disruption. All around us technology and the creative class are turning industry on its head, and I believe the PR agency model is about to undergo a dramatic shift—one that will better serve clients and provide greater meaning and value to employees.
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In-house PR vs. Agency PR: What's Best for Your Business?
The Street
See publicationNo matter what your business does or who you're trying to reach, any company can benefit from a tailored corporate voice and good press. The public relations professionals who provide those messages can either be a permanent part of your team or part of an external firm, and knowing which approach is best for your company can be difficult.
Honors & Awards
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40 Under 40
PRSA Georgia
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50 Game-Changers for PR
PR News
Named among the top game-changers of PR — individuals who have been accelerating the expansion and growth of brand communications in today's modern media landscape.
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Early Stage Entrepreneur of the Year
Metro Atlanta Chamber & Atlanta Business Chronicle
Each year the Metro Atlanta Chamber and Atlanta Business Chronicle honor outstanding small-business men and women in metro Atlanta with the Business Person of the Year.
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2011, 2012 and 2013 Outstanding Chapter Public Relations
American Foundation for Suicide Prevention
My pro bono public relations efforts earned the AFSP Atlanta Chapter three consecutive national awards.
Organizations
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Social Shake Up
Advisory Board
- Present -
LaunchPad2X
2013 Cohort Member & Active Alumni
- PresentSelected by Atlanta Technology Angels for the 2013 cohort of LaunchPad2X - an exclusive entrepreneurship program for female business owners.
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Technology Association of Georgia
Marketing Society Member
- Present -
LEAD Atlanta
2013 Class
-Selected by Leadership Atlanta for an intensive nine-month leadership development program with Atlanta's top young professionals.
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