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Articles by Adrienne
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Adrienne Chance shared thisOn Fridays, we welcome dogs in the Inspire office. And on National Dog Day today, Dunkin’ welcomed some pups in their very own drive-thru lane. Even dogs run on Dunkin’! 🥰🐶🐾Adrienne Chance shared thisA drive-thru built just for dogs? Count us in. For National Dog Day, Dunkin' partnered with BARK to launch its first-ever Doggie Drive-Thru, helping raise funds for the Dunkin' Joy in Childhood Foundation while giving pups a chance to join in on the fun. It's a collaboration that's all about spreading joy, one tail wag at a time.
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Adrienne Chance shared thisProud to see Inspire recognized as Global Restaurant Leader of the Year! 👏👏👏Adrienne Chance shared thisAnnouncing the Winners of the Inaugural Globie Awards! We are thrilled to celebrate the exceptional achievements of the first-ever Globie Award winners, who have set new standards of excellence in the global restaurant industry: 🏆 Franchise Excellence Award: Avolta 🏆 Menu Innovator of the Year: Shake Shack 🏆 Global Growth Champion: Jollibee Group 🏆 Technology Innovator of the Year: Wingstop Restaurants Inc. 🏆 Global Restaurant Leader of the Year (GRLOY): Inspire Brands These trailblazers have redefined innovation, growth, and leadership, inspiring the entire foodservice community. Join us in honoring their success at the Globie Award Ceremony taking place at Global Restaurant Leadership Conference 2026 on November 4 in Cannes, France. The Globie Awards are powered by The Coca-Cola Company Secure your place on the world’s biggest stage for restaurant leadership by registering today using the link in the comments! #GlobieAwards #GRLC2026 #GlobalLeadership #FoodserviceExcellence
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Adrienne Chance shared thisFirst Inspire All Team Meeting: ✅ I left energized after hearing updates on our business, learning from franchisees Mohamed Galadari and Ahmed Osman about their experiences working with Inspire internationally, and watching some spirited competition to sauce the best wings in the business. Shoutout to CEO Paul Brown for demonstrating impressive speed! Feeling grateful to join a company with iconic brands, passionate franchisees and a culture that knows how to have fun and Give a Sauce!
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Adrienne Chance reposted thisAdrienne Chance reposted thisThe Inspire PR team is hiring two rockstar PR pros to help take the SONIC brand to the next level! 🍔✨ If you've ever wanted to work on one of the most iconic, culture-driving brands out there, this is your sign. Great team, great brand, great vibes (iykyk 😉). We're looking for: 🥤 PR Manager, SONIC https://lnkd.in/eNtXBwng 🥤 PR Specialist, SONIC https://lnkd.in/eJ-mRH9f Know someone who'd be a great fit? Please share! And feel free to DM me with any questions. 🚀 #PublicRelations #CommunicationsJobs #Hiring #SONIC #PRJobs
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Adrienne Chance shared thisI am so inspired by the Inspire interns who presented their idea for a Jimmy John’s of the future. As they shared, mavericks challenge the very question being asked to get to the ultimate creative solution. Well done to our Communications intern Mariah Pritchett and team!
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Adrienne Chance reposted thisAdrienne Chance reposted thisCalling all international communications pros! The team at Inspire is looking for a Manager, International Communications to support our growing international business. We’re specifically looking for candidates with demonstrated international communications experience. Whether you’ve led PR and internal communications across global markets or supported a company with international franchisees, licensees, or brands, that experience is essential for success in this role. If you’re passionate about building reputation, telling compelling stories, and navigating communications across diverse markets and cultures, I’d love to hear from you. Know someone who’d be a great fit? Please share this opportunity or tag them below. https://lnkd.in/eetD3zR7Careers at Inspire Brands | Manager, International CommunicationsCareers at Inspire Brands | Manager, International Communications
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Adrienne Chance shared thisAdrienne Chance shared thisHelp us find my replacement. Inspire is hiring a Brand Reputation Manager! This is an incredible opportunity for someone who thrives in a fast-paced environment and enjoys tackling complex communications challenges across reputation management, media relations, social listening, and crisis response. If that sounds like you, or someone you know, I’d love to connect. https://lnkd.in/e9Zx4eSACareers at Inspire Brands | Brand Reputation Manager - InspireCareers at Inspire Brands | Brand Reputation Manager - Inspire
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Adrienne Chance shared thisLove seeing my former Topgolf friends on a really cool entreprenurial journey! Check them out! 👀Adrienne Chance shared thisFour years in the making. Built and proven technology. Two patents and counting. [Watch with sound on] First Events, then Signings & Mobile — three novel solutions that capture video proof at the point of origin. Time-stamped, location-verified, linked at the item level. No human eyewitnesses or opinions required—eliminating error and fraud. And the backend is the breakthrough that completes the picture. Where proof becomes property. A neutral title registry — permanent, enforceable, irrefutable. No title, no sale. Watch the 60-second video below. Reach out directly at chris@isitgenuine.com
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Adrienne Chance reposted thisAdrienne Chance reposted this“Reaching 150 Walmart locations is an exciting milestone for Dunkin’ and a testament to the strength of our relationship with Walmart,” said Scott Murphy, Dunkin' Brand President and Inspire Chief Brand Officer. “Both brands are deeply focused on convenience and value, and together we’re able to serve guests in a way that complements how they live, shop and work.” Read more: https://lnkd.in/eQQN_9eE
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Adrienne Chance reacted on thisAdrienne Chance reacted on this“They are in the room, even when they aren’t in the room.” I’ve been thinking about that line ever since the Stand Together Foundation’s #ChangeMakers conference a few weeks ago. During a panel discussion, I shared a little about my first visit to the Ron Clark Academy campus - how I walked away completely bought in to what they are doing because I experienced it. Afterward, Ty Spells came up to me and offered one of the best descriptions of influence I have heard: “RCA is always in the room, even when they aren’t in the room.” I knew exactly what she meant. Ron Clark, Kim Bearden, and the RCA team have built something so distinctive and aspirational that people bring RCA into conversations everywhere. They reference it. They study it. They talk about it. A couple weeks later, this idea came full circle when Ron told me that as he and the RCA team travel the country, they are constantly talking about SONIC - in every room, even when SONIC isn't there. They are sharing how the SONIC Foundation is championing teachers and changing schools by helping hundreds of teachers attend RCA for training every year. I'm not going to lie, it felt good to know that our work is being recognized and talked about - without prompting. But, I still walked away with these two pressing questions: 1. What has to be true about our work for even more people to talk about it? 2. In which conversations (rooms) do we aspire for our work to be "in the room" even if we are not? Tommy Deeley Ryan Dickerson John Kelly
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Adrienne Chance reacted on thisAdrienne Chance reacted on thisStill Holds | No. 3 The call we should have made on day one. We had been retained by one of the world's largest spirits companies to support a brand activation for its flagship whiskey: an exclusive experience built around one of the most famous racecar drivers in the world. The venue was a private residence on one of Miami Beach's most coveted islands. The guest list included more than 250 people. Every detail had been considered. Then, three days before the event, the city told us a commercial activation could not be held at a private residence. We had a problem. Our first instinct was to solve it ourselves. We reached out to city officials and others in our network, looking for someone who could grant an exception before the client ever knew it existed. We hit a dead end. Only then did we call the client. She didn't hesitate. "Why didn't you tell me immediately? I could have called the city manager and had this resolved in one hour. Instead, we lost two days." She was right. The person with exactly the right relationship had been our client the entire time. What followed was 72 hours of intense execution. We secured a luxury hotel, negotiated terms under pressure, redirected every vendor, contacted more than 250 guests individually and reproduced an entire event as if it had always been planned that way. It worked. No one knew what had happened behind the scenes. But the lesson wasn't about the execution. It was about the days we lost before it started. We thought protecting the client from the problem was our job. It wasn't. Our job was to bring her in early enough to use every contact and resource available to us. Don't protect your client from a problem they might be able to solve. When we delay sharing a problem, even with good intentions, we make a unilateral decision about what someone else can handle. We substitute our judgment for theirs, and deprive them of the chance to contribute at exactly the moment it matters most. The instinct to shield others from bad news can feel like loyalty. But the leaders and advisors who earn the deepest trust bring people in early; not because they have run out of options, but because they know the people around them are resources, not audiences. Transparency isn't a concession. It's a form of respect. That still holds. About Still Holds: A series drawing on decades of work alongside clients navigating complex communications, reputation and marketing challenges. Real situations, real stakes and the lesson that still applies today. The industries changed. The markets changed. The fundamentals never did.
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Adrienne Chance reacted on thisAdrienne Chance reacted on thisI rarely post anything personal but today I am exceptionally proud of my daughter Bella Ortega, MS a second year medical student at Nova Southeastern University Dr. Kiran C. Patel College of Allopathic Medicine (NSU MD). She was asked to share her experience. Here’s to more future docs! https://lnkd.in/ez356U2t
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Adrienne Chance reacted on thisAdrienne Chance reacted on thisA drive-thru built just for dogs? Count us in. For National Dog Day, Dunkin' partnered with BARK to launch its first-ever Doggie Drive-Thru, helping raise funds for the Dunkin' Joy in Childhood Foundation while giving pups a chance to join in on the fun. It's a collaboration that's all about spreading joy, one tail wag at a time.
Experience & Education
Licenses & Certifications
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Leadership Coaching Strategies Certificate
Professional & Executive Development - Harvard Division of Continuing Education
Issued -
Innovator's DNA: Mastering Five Skills for Innovative Disruption
MIT Sloan School of Management
Issued -
Good to Great Project Lab
Jim Collins
Issued
Volunteer Experience
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Chairwoman, Communications & Consumer Affairs Council
FMI- The Food Industry Association
- 1 year 2 months
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Executive Advisory Board Member, Workplace by Facebook
Facebook
- 9 months
Part of the select Board of Chief Workplace Officers providing strategic direction and feedback for Workplace product development.
Publications
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When Evaluating Intranet Platforms, Look How People Really Work
Forbes
See publication“It’s complicated.” Facebook says it best when it comes to describing my company’s relationship history with intranet platforms.
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How to Develop an Engaging Snapchat Content Strategy Without Breaking the Bank
PR News
See publicationAdrienne Chance, director of corporate communications at Topgolf, uses a variation on Maloy’s tactics by encouraging guests at the brand’s grand opening parties to snap away.
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How Topgolf Tees Up Its Live Experience Through Social Media [Podcast]
Social Media Today
See publicationUnique to the experience is that social media is built in at Topgolf. Each venue has a “social wall” on which live tweets are streamed, encouraging patrons to tweet and see their post on a big TV screen. In-house DJ’s seek song requests by tweet, social contests can allow lucky patrons to skip the line, and the company has seen successful engagement with Snapchat filters even though it doesn’t currently have a corporate Snapchat account. Topgolf’s goal, says Chance, is to “merge the online and…
Unique to the experience is that social media is built in at Topgolf. Each venue has a “social wall” on which live tweets are streamed, encouraging patrons to tweet and see their post on a big TV screen. In-house DJ’s seek song requests by tweet, social contests can allow lucky patrons to skip the line, and the company has seen successful engagement with Snapchat filters even though it doesn’t currently have a corporate Snapchat account. Topgolf’s goal, says Chance, is to “merge the online and offline audiences”.
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Building Brand Reach Through Employee Advocacy
HootSuite
See publicationTopgolf uses Hootsuite Amplify to share pre-approved content and news with 300 of Topgolf’s most active and engaged Associates. This mobile app offers leadership a direct channel to share engaging content—like new Topgolf location announcements or job openings, and seasonal promotions like Topgolf Leagues or drink specials—and encourage Associates to amplify it across their own social profiles.
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How to Create a Strategic Media Outreach Plan in Four Steps
Forbes
See publicationEarned media coverage can be a powerful asset for any brand. At Topgolf, with virtually no advertising budget allocated until last year, we have relied heavily on news coverage to help tell our story. But people often underestimate what it takes to get a company mentioned in the news and to get the company mentioned by the right outlet with the right message at the right time. Here are four steps to build your own media outreach plan.
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Adrienne Chance on employee engagement and managing multiple communities at Topgolf
Igloo
See publicationIn part three of Igloo's Community Manager Appreciation Day blog series, we learn how Adrienne Chance keeps employees engaged in Topgolf's Igloo community, The Clubhouse.
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Podcast: How Topgolf Tees Up Its Live Experience on Social Media
Focus on Customer Service
See publicationTopgolf, the golf and entertainment venue “for all ages, all skill levels, all year round,” has built its brand by integrating social media into the live experience.
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Topgolf Sees 744% Rise in Engagement with Las Vegas
Spredfast
See publicationTopgolf has heightened its social presence and campaign reporting in order to deliver an exceptional experience to guests at every digital touchpoint.
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Podcast: All the Social Ladies
Carrie Kerpen, Likeable Media
See publicationPodcast interview about Topgolf social media strategy
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Inbound Marketing: Entertainment venue Topgolf increases Twitter followers 182% with relevant outreach
The Marketing Sherpa
See publicationNearing the announcement of a flagship location in Las Vegas that was part of a larger 25 location expansion, entertainment venue Topgolf wanted to improve social media engagement to facilitate conversations and reach out to potential customers.
See how, by integrating social media with in-person interactions and events and reaching out with relevant social media conversations, Topgolf was able to increase its Twitter followers 182%.
Honors & Awards
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2025 40 Under 40 Honoree
University of Florida
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2024 Top Women in Communications - Trailblazer Award
Ragan
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2024 Best Print Publication and Best Social Responsibility Campaign
PR Daily
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2023 Bronze Stevie Award for Best Employee Engagement Event
Stevie Awards
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2022 Top Women in Grocery
Progressive Grocer
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2022 Bronze Stevie Award for Most Valuable Corporate Response
Stevie Awards
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2021 40 Under 40
Public Relations Society of America (PRSA) - Dallas
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2021 Women of Influence
The Shelby Report
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2019 Pegasus Award of Honor
PRSA Dallas
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2018 CSR Award - Video of the Year
PR News
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2017 Top Woman in PR
PR News
http://www.prnewsonline.com/pr-news-reveals-the-2017-top-women-in-pr-and-will-celebrate-their-achievements-at-an-awards-luncheon-on-january-23-2018-in-nyc/
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2017 Pegasus Award
Public Relations Society of America - Dallas Chapter
http://prsadallas.org/content.php?page=PRSA_Dallas_Pegasus_Awards_Recognize_Communications_Excellence
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2016 Digital Visionary Award
Facebook
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2017 Davey Award for Public Service and Activism
Davey Award
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2016 Gold MarCom Award
MarCom
https://d7a3216312da6f8c5faa-a6c4a22c6d23d8694e5e3f94c3d57dde.ssl.cf2.rackcdn.com/778ee69079ee11e68cf25d266d190a84_Topgolf-and-WGT_2016-MarCom-Awards-Submission-FINAL.pdf
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2016 Reggie Award for First-Timers Club in Digital/Mobile Category
Reggie Award
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2015 Topgolf Caring Hero Star Award
Topgolf
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2012 Employee of the Quarter
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2010 Employee of the Quarter for Customer Relations
Southwest Airlines
Organizations
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Institute for Public Relations
Trustee
- Present -
Public Relations Society of America (PRSA)
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- Present -
Arthur W. Page Society
Member
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Lakeview Middle School
Building Leadership Team
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HIMSS
Member
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Communities in Schools Dallas
Mentor/Volunteer
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Dale Curtis
Anybody planning your budget for 2026? If you’re like many of the folks I work with, these next few weeks are when your organization is finalizing its strategic and tactical plans for the coming year. Do you have adequate budget and staffing planned for content and communications outreach? There's no one formula that works for everyone, but the U.S. Small Business Administration says the average business should invest around 5 to 7 percent of their gross revenues in marketing, branding, and PR. How much is 5 to 7 percent of your gross revenues, and are you investing anywhere near that amount in your brand and reputation?? Probably not – which means any budget increase up to that point is likely to produce an appreciable return on investment. Where should you begin? Check out my blog for the first step you take in ensuring you have a smarter, better-planned comms strategy ... a set of messaging resources that make you proud ... and a targeted outreach plan that will make the right impressions on the right people. https://lnkd.in/e9VrhUzK
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Jon Harris
Thanks Peter McDermott for sharing. The new Korn Ferry survey reinforces what many of us already know: the role of the Chief Communications Officer has fundamentally evolved - and the influence is starting to reflect it. CCOs are increasingly trusted partners at the leadership table, helping organizations navigate change, reputation, culture, and complexity. Communications isn’t a support function anymore. It’s a business driver. 📊 https://bit.ly/3Lsn23v #CommunicationsLeadership #CCO #Leadership #Reputation #KornFerry
1 Comment -
Michael Snyder
Complex, unforgiving markets with the potential for crisis have elevated professional communicators to the C-suite. As evidenced in the below Wall Street Journal coverage, communications counsel has now become indispensable to executives. (one point for WSJ headliners, professional communicators are not necessarily "publicists.") #crisiscommunications #CommunicationsCounsel #publicrelations #StakeholderRelations https://lnkd.in/ghx72auR
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