WPP Media

The CTV homescreen is becoming the new 'front page of the living room' — where discovery happens and brand attention is won. As viewing behaviour continues to evolve, understanding and designing for this shift is imperative. That's why we're actively working with our partners to navigate and shape Vietnam's fast-evolving Connected TV landscape — because the brands that move early will be the ones that win attention where it matters most. These conversations came to life at Teads' CTV Homescreen event, where Quy Doan (Director, Client Leadership) represented WPP Media in a Fireside Chat alongside fellow industry leaders. Thank you Teads and fellow panel members for such an insightful session. #WPPMediaVietnam

From streaming to the pitch in a way only WPP Media and Netflix can ⚽ To celebrate the premiere of Peaky Blinders: The Immortal Man, our teams and Netflix brought the Shelby cinematic universe to Atlético de Madrid and the Riyadh Air Metropolitano stadium, transforming match day into an immersive experience for fans. The Shelby Gazette was handed to fans, and they enjoyed an stadium-side Peaky Blinders-themed pub pop-up barbershop, with a huge Netflix spectacle on display in the centre circle 🗞️ This activation was developed by WPP Media's cultural relevance division and Andtonic, with graphic production by Spark Foundry and Jellyfish, and the collaboration of el Ruso de Rocky, who brought the Peaky Blinders world from streaming to live performance. When a story connects culture, context and audience, there’s no stadium too small 🤝 #WPPMediaSpain

In 2025, China's micro-drama market overtook its entire domestic box office for the first time. Globally, the short-form drama economy is forecast to reach $25.7 billion by 2030, fuelled by social commerce, mobile-first storytelling, and platforms like Douyin, Kuaishou, and WeChat. Brands that move now — through KOL collaboration, brand integration, and shoppable content — will shape the format as it goes mainstream worldwide. Here's the five-step playbook ⤵️

The Search landscape is evolving, and so are we 💡 We are proud to have hosted a pioneering global first: an education session dedicated to TikTok Search. The convergence of social discovery and traditional search is undeniable. For many, especially Gen Z, TikTok is becoming a go-to platform for product discovery, information, and inspiration. Understanding how consumers are using the platform to find brands is critical, and no longer optional. We're empowering WPP Media's Social Practice, Search, and Planning teams with cutting-edge insights, planning and buying tools and guidance to master this emerging format. We're proud to partner with TikTok for Business in redefining the future of Search and ensuring our clients and brands are found where consumers are looking 🔎 🗣️ A huge thanks to our speakers: TikTok's Dan Long, Olivia White, Darius M., Belma Varešlija, and WPP and EssenceMediacom's Adeola McCabe and Evie Warburton.

The ad market doesn't always follow the macro headline. In 2025, US advertising grew 14.7% — digital up 15.6% — even as geopolitical shocks, platform controversies, and economic uncertainty dominated the news cycle. On this week's Media Intelligence podcast, WPP Media's Business Intelligence team examines why that floor is holding and how long it can. The conversation covers three scenarios for what the Middle East oil disruption means for 2026 budgets, what the platform liability verdicts signal for brand advertisers, and what Netflix drawing 3M viewers to MLB opening night and 18M to a BTS concert tells us about where premium attention is heading. The resilience is real. But it's structural — not universal

How we’re unlocking faster, smarter YouTube performance 💪 Meet WPP Media’s AI-powered solution, YouTube 5K (YT5K), which is co-developed with Google and is redefining YouTube planning and creative versioning. Built on our expertise and enabled by our Google Marketing Platform and Google Cloud partnerships, YT5K tackles two of the most time-consuming parts of YouTube activation: channel curation and creative versioning. The result is faster activation, stronger campaign performance, and proven impact. Exclusive to WPP Media, YT5K is a first-to-market solution that reflects the next phase of our Google partnership. The rollout has begun in the UK, with further markets throughout 2026. Find out more 👇 https://ow.ly/V89B50YBFLY

IKEA Malaysia appoints WPP Media as its Integrated Media Agency of Record 📣 Over the next three years, we will help build smarter, more connected brand experiences, while assembling data, creativity, and technology through WPP Open to turn online inspiration into real-life store visits. Together, our teams will assemble future-forward integrated media strategy, as well as planning and buying across all channels for IKEA Malaysia, keeping their customers as our central focus. Here's to new partnerships 🤝 More on our appointment 👇 https://ow.ly/yEgI50YBt7I

Game on: How India’s $2 billion sports economy is rewriting the playbook 💪 Sporting Nation: Building a Legacy, the new report from WPP Media, unpacks how this milestone was achieved, and dives into some of the biggest factors at play: strong media investments, growing digital consumption, and sustained sponsorship momentum. With rising investor interest and expanding commercial opportunities, India’s sports ecosystem is entering a powerful new phase of scale and influence. Get the full story 👇 https://ow.ly/GWCi50YAI5j #WPPMediaIndia Ashwin Padmanabhan, Vinit Karnik, Sanjog Gupta, International Cricket Council