From fossils to fashion: T-Rex Leather™ is here. 🦖 A lab-grown, sustainable material made from ancient proteins, now showcased in a stunning handbag designed by Enfin Levé. Learn more about this innovation from VML, The Organoid Company and Lab-Grown Leather Ltd via Ad Age: https://bit.ly/4sSekvR
About us
VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.
- Website
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http://www.vml.com
External link for VML
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York, New York
- Type
- Public Company
- Specialties
- Advisory, Brand Experience, Brand Identity, Commerce, Customer Experience, Data & Insights, Discoverability (Organic/Paid Search), Experiential Marketing, Government Practice, Health Practice, Inclusion Experience, Innovation, Mobility, One-to-One Email Marketing, Paid Media, Public Relations, Social Media, Strategic Studios, Technology, and Vault (Production)
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Employees at VML
Updates
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VML proudly celebrates #WorldAutismAwarenessDay, an internationally recognized day promoting the acceptance, understanding and inclusion of autistic individuals. On this day and throughout the month of April, our global offices will be celebrating in big and small ways—through events, activations, trainings and resource sharing. 💡 #WorldAutismAwarenessDay #WAAD2026
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VML reposted this
Finally! It took around 68 million years, but T-Rex leather has arrived. A world first in the form of a luxury handbag, designed by Enfin Levé. Launched in Amsterdam's Artzoo today. 🦖🔥 T-Rex Leather aims to change the perspective on lab-grown materials for the luxury industry. From imitation to inspiration. There are so many people that said 'yes' to this idea, when a 'no' would have been so much easier. Thank you all. But special shout out to the relentless Dimitri Guerassimov and his incredibly talented luxury team at VML Paris. Now let's sell some Apex Predator Skin! VML WPP Lab-Grown Leather Ltd The Organoid Company enfin levé Art Zoo Museum Che Connon Thomas Mitchell Ernst Wolvetang Eva Krook Ferry V. Jaap Sinke Susie Safavi Jessica Hartley Billi Hatfield Debbi Vandeven Rafael Pitanguy Jaime Mandelbaum Ewen Sturgeon Manuel Segimon de Manzanos Alexandre Vivier Rebecca Sullivan Jennifer Aston
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66 million years in the making. Introducing the world’s first T-Rex Leather™ product: a one-of-a-kind luxury handbag designed by Enfin Levé. Engineered from lab-grown dinosaur collagen, this groundbreaking innovation redefines sustainable luxury — proving that the future of high fashion doesn’t have to come at the expense of the planet. Now on display at Art Zoo Museum in Amsterdam, alongside a life-sized T-Rex model, this handbag symbolizes the fusion of ancient biology and future-facing design. Discover how VML, The Organoid Company, and Lab-Grown Leather Ltd brought this prehistoric-inspired material to life: https://bit.ly/4tulLJD #TRexLeather #Innovation #SustainableLuxury #LuxuryDesign
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BTW, did anybody notice some KitKats went missing this week? 🍫👀 Now we've got your attention, help us find them with our Stolen KitKat Tracker. ⚠️ Despite the conspicuous date, this is not a drill. ⚠️ 12 tonnes of KitKats were really stolen. And we really want to know where they've gone. https://bit.ly/4uYgRpz Nestlé
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The future is unfolding, and the insights from The Future 100 are more relevant than ever. 🌍 In our 12th edition, we explore 100 global trends shaping 2026—from AI democratizing creativity to new economic models and the growing demand for human connection. https://bit.ly/4qKZI0j #TheFuture100 #2026Trends
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It was a privilege for our MENA CEO, Nassib Boueri, to meet HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, on the sidelines of the 30th anniversary of the Dubai World Cup. Dubai and the UAE continue to set a global example of resilience and innovation, fostering safety and progress. Dubai remains a driving force in shaping a future of limitless growth and opportunity. Video: Issam Kazim #WPP #WPPCreative #WPPMedia #WPPMENA #VML #DubaiWorldCup #Dubai #UAE #VMLMENA
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dys·op·ti·mism: the ability to recognize the dystopia we’re living through while still insisting, stubbornly, on optimism. For brands, it’s a call to action. Read more from VML’s Marie Stafford in WARC: https://bit.ly/4lXqe4K
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Generative realities. Synthetic employees. AI storyworlds. The line between human and machine is blurring. Explore VML’s Future 100 vertical cut on Technology to see the 10 trends reshaping the future: https://bit.ly/4kOjzcH #TheFuture100
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Endurance travel is redefining vacations. From marathons to freediving, it’s about more than adventure—it’s a chance for a transformative "evolutionary reset." Trend no. 21 in VML’s Future 100: https://bit.ly/4qKZI0j #TheFuture100 #2026Trends
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