McCann

Truth Well Told: when you give someone language, you give them agency, dignity, and connection.    Today, on World Autism Awareness Day, Goodnites, McCann and the Autism Society of America introduce “Language of Bedwetting,” a first-of-its-kind language system designed to help non-verbal autistic children express their feelings around one of childhood’s most unspoken experiences.     The free resource is available here: https://lnkd.in/ebsDNurP Kimberly-Clark

“Peroni Nastro Azzurro is a modern Italian masterpiece.” Peroni Family, 1963.   Our new global platform for Peroni Nastro Azzurro places the world’s Number 1 premium Italian lager back where it belongs: shoulder to shoulder with Italy’s legendary cultural icons like the Trevi Fountain, The Birth of Venus, and Scuderia Ferrari. To mark the launch, Carly Burford, Global Brand Director, and McCann London's CEO Mel Arrow sat down with Campaign UK to discuss how the platform defies category conventions with style, and without arrogance.    It’s time for Peroni Nastro Azzurro to re-establish itself as the icon it was born to be. Because Only Peroni… https://lnkd.in/eDF9FS9W 

Our McCann team are stepping up for the 2026 LIA - London International Awards Creative LIAisons, sharing their expertise and guiding emerging creatives to help the next generation grow. We’re excited to introduce this year’s coaches: Tina Allan, Carolina Gelfont, Jordan Doucette, Rahul Mathew, Britt Nolan, and Nayaab Rais. Find out more here: https://lnkd.in/eu7CqrS McCANN New York | Amén McCann | McCANN Canada | FP7 McCann

“Too vague and the output drifts. Too rigid and you lose the creative surprise.” As AI tools become embedded in the creative process, the real skill is learning how to collaborate with them. Our own Pierre-Jean Bernard from McCann Paris shared with ADWEEK why LTX Studio has become a key part of his workflow, and the prompting mindset that unlocks its real value. Read the full feature: https://lnkd.in/eB3ebNK2

🥁 The Drum World Creative Rankings bring together results from the world’s biggest creative competitions to recognize the most awarded work, companies, and talent across the industry. Congratulations to all of our offices, people and clients who were featured in this year’s rankings! Hear from our Global Creative Partner, Danilo Boer, ranked #3 among the World’s Most Awarded Chief Creative Officers, on how he plans to keep the winning streak alive. Read the full piece: https://lnkd.in/ehPDUnED

Expensive Sh*t. 💩 That’s the name of our latest campaign for Huggies® Healthcare™ and the problem it’s designed to solve. Created by McCANN New York and McCANN New Zealand, the idea puts nearly $500,000 worth of luxury goods in the line of fire of one of parenting’s biggest anxieties: the baby blowout. During a streamed event, babies wearing Huggies Little Snugglers will be placed on priceless designer items, collectibles, and antiques - with one thing standing between those valuables and disaster: the diaper. Because when a diaper works, parents don’t have to live in fear of what comes next. Named Ad of the Day by The Drum: https://lnkd.in/eVa4Rmb3

A big shout-out to our incredible leaders serving on juries for The Gerety Awards, a showcase that helps redefine traditional standards of creative excellence through a female lens.  Congratulations to all our jurors: Charlotte Franceries, McCann Paris serving on the Grand Jury, Leisa Wall, McCANN New Zealand, serving as Jury President, and to all our Executive Jury members, Jordan Doucette, McCANN Canada, Alessandra Sadock, WMcCann Brazil, Giulia Ricciardi, McCANN Italy, Anne-Sophie Guerin, McCann Paris and Alkisti Stolp, McCANN Germany. We’re so proud to see our talent represented on this global stage.  More about this year’s jury: https://lnkd.in/efE8jVHM  #TheGeretyAwards

Truth: Home is more than a place. It’s a feeling like no other.    Truth Well Told: There’s no feeling like home. IKEA’s new global brand campaign highlights the emotional role that home plays in our lives. At the heart of the campaign sits a brand film that brings to life the universal feeling of coming home.

Simply having a funny or unhinged tone of voice isn’t enough to win on social.    Monica Tailor, Chief Social Marketing Officer, and Gerard Crichlow, Global Social Strategy Director, provided their expert, social-first POV in Campaign, exploring how brands turn social from a stream of posts into a true brand-building discipline.    Read why the future of social belongs to brands that prioritize clarity, consistency, and cultural credibility: https://lnkd.in/eSUh5Qj9

“Our focus was to come together as a community across McCann to align on our shared ambition of "Truth Well Told" and activate it in every market, on every client and on every project that we have together.”   Tyler Turnbull, Global CEO; Andrés Ordóñez, Global CCO; and Harjot Singh, Global CSO, sit down with Campaign US to talk about the first 100 days of a new chapter for McCann.   Read the full piece with Luz Corona: https://lnkd.in/edriNyyi