Sorette

Coterie x Sorette We’re thrilled to share that Coterie's diapers and wipes products are now Sorette Approved. Diapers and wipes are a product choice parents are faced with from day one. They come into constant contact with your little one for years at a time, touching delicate, sensitive skin. And yet they’re often overlooked when it comes to what’s actually in them and how they’re made. As we expanded into this category, we approached it the same way we do across Sorette. We go beyond what’s on the label to understand the full picture, from materials and sourcing to manufacturing and safety standards. We built our Diaper & Wipes Review Framework in partnership with our Scientific Advisory Board to evaluate exactly that, the transparency and quality controls behind how these products are made. What the amazing Jess Frenchman Jacobs and the team at Coterie have built stands out. They’ve raised the standard in this category and actually delivered on marketing that speaks to parents. Coterie operates with a higher standard when it comes to materials, performance, and safety, and they approached our review with that same level of rigor and transparency. To celebrate the launch, we hosted a conversation in Westport, CT last week with Jess Frenchman Jacobs (CEO, Coterie), Kimberly Price (Oak Essentials), and Elizabeth Baron (Maternal Health Psychotherapist), alongside 30 moms across all stages of motherhood. We spent a lot of time talking about the mental load that comes with navigating consumer products, and the guilt that can creep in, even when you’re doing everything you can to make the best choices for your family. It’s something I think about a lot, how heavy that can feel. And honestly, it’s a big reason we started Sorette in the first place, to help take even a small piece of that weight off moms’ shoulders. Grateful for the partnership and excited for what’s ahead 🤍

Bobbie x Sorette We’re very excited to share that Bobbie's Organic Whole Milk Infant Formula is now Sorette Approved. Choosing an infant formula is personal and nuanced — and in the thick of postpartum fog, it can feel deeply overwhelming. As a mom of two combo-fed kids with a background in food & bev CPG, I found myself wanting to understand more than what I was reading on the back of a label or seeing through marketing. So when we expanded into infant nutrition, we knew we needed to go deeper than the ingredient list. We built Sorette's Infant Formula Transparency Review: an independent, expert-led assessment of the transparency and quality controls behind how formula is made, sourced, and tested, in partnership with our Scientific Advisory Board, including: Nan Du, MD, MPH — Board-Certified in Pediatric Gastroenterology, Hepatology & Nutrition Jillian Greaves MPH, RD, LDN — Integrative and Functional Registered Dietitian Pavani Gonnabathula Ph.D. — Clinical Pharmacology, Toxicology, and Regulatory Expert Throughout this process, one thing became very clear. What Laura Modi and Sarah Hardy have built with Bobbie is truly special. The first mom-founded, mom-led infant formula company manufactured in the U.S., built to help parents feed with confidence and raise the bar in a category where standards have historically fallen short. We’re very proud to say that Bobbie's Organic Whole Milk Infant Formula is the first to receive the Sorette Seal of Approval. This is a product that didn’t just meet our review, but approached it with the level of transparency we were looking for. A special thank you to Kim Chappell for championing this from day one, along with Sophia Basco and the entire Bobbie team for their partnership throughout. 🤍

I could cry seeing this. KORA Organics—one of the most respected brands in clean beauty—now has a dedicated page highlighting their collection of Sorette Approved products, with our Seal of Approval featured directly on their product pages. See it here! https://lnkd.in/e7nrxB5j This was the vision from day one: -That moms wouldn’t have to second guess every label. -That brands doing the hard work would finally have a way to show it. -That we could build the first product standard for Motherhood—fertility, pregnancy, postpartum, and beyond. And we made it happen. In year one! To anyone who’s ever stood in the aisle, Googling ingredients, scanning labels, texting your bestie, to only end up more confused...this is for you. To every brand founder trying to do better and build trust the right way… this is for you, too. To the entire KORA Organics team—thank you for believing in our mission and being one of the very first to bring this vision to life so beautifully. You’ve set the tone for what’s possible. And to my team, my family, and everyone who’s backed us—this is just the beginning. 💛 #motherhood #cleanbeauty #startuplife #founderjourney #soretteapproved

Oak Essentials x Sorette Years ago, I stood in a store, pregnant and confused, Googling every ingredient on the back of a label. Last week, I stood in a store again—but this time, I saw our Seal of Approval sitting on the shelf. Next to Oak Essentials at Jenni Kayne And I felt everything come full circle ❤️ 11 Oak Essentials products are now Sorette Approved. This partnership is such a meaningful one. Oak Essentials has always stood for simplicity, beauty, and real intention. Their skincare is thoughtfully made by an incredible team—and now moms will know right away which products were formulated with them in mind. To celebrate, Jenni and her team hosted a beautiful event with an honest conversation about motherhood, wellness, and the overwhelm of trying to find products you can truly trust. Jenni led the panel herself, and every moment felt warm, thoughtful, and authentic. They’ve already hit the ground running bringing the Seal to life on shelves, on their site, and in how they show up with transparency and care in their messaging to their community. Because the motherhood journey is hard enough. Choosing products shouldn’t be. Thank you to Jenni and the Oak team for welcoming this partnership with so much care. #SoretteApproved #OakEssentials #JenniKayne #ModernMotherhood #FounderJourney #BuiltForMoms