Sauna by Wordware’s cover photo
Sauna by Wordware

Sauna by Wordware

Technology, Information and Internet

The world's first multiplayer brain

About us

Wordware was started with a simple thesis: words are the next programming language. Not software. Wordware. Our main product is Sauna, an AI assistant built for compounding context. It learns your taste, detects hidden patterns, augments your brain context and works proactively so you can reclaim your deep work.

Website
https://go.sauna.ai/linkedin
Industry
Technology, Information and Internet
Company size
2-10 employees
Headquarters
San Francisco
Type
Privately Held

Locations

Employees at Sauna by Wordware

Updates

  • Sauna by Wordware reposted this

    I swim in the Bay most weeks because it's the only place nobody can reach me. Today I spent forty minutes out there 𝐟𝐚𝐢𝐥𝐢𝐧𝐠 𝐭𝐨 𝐞𝐱𝐩𝐥𝐚𝐢𝐧 𝐦𝐲 𝐨𝐰𝐧 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐢𝐧 𝐭𝐰𝐨 𝐬𝐞𝐧𝐭𝐞𝐧𝐜𝐞𝐬 😂 People hear Sauna and think chatbot. Fair, it's the shape they've been handed. But Sauna learns how you work and then builds you software for it. Ask it something twice and a small app shows up, and every app it builds sits on the same foundation of context, so they all talk to each other and to the agent. The agent reuses the endpoints it already built, which makes the next thing faster and cheaper than the last one. So it's 𝐚 𝐡𝐲𝐛𝐫𝐢𝐝 𝐨𝐟 𝐀𝐈 𝐚𝐧𝐝 𝐝𝐞𝐭𝐞𝐫𝐦𝐢𝐧𝐢𝐬𝐭𝐢𝐜 𝐬𝐨𝐟𝐭𝐰𝐚𝐫𝐞, and you pick per task how much gets decided fresh and how much runs the same way every time. That's the part I still can't compress. Somewhere between apologising to my own voice memo about the waves and getting back to shore I thought I had it. Did that make sense?

  • Sauna by Wordware reposted this

    Some of your favorite coworkers 𝐚𝐫𝐞 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐟𝐢𝐫𝐞𝐝 𝐟𝐨𝐫 𝐧𝐨𝐭 𝐛𝐞𝐢𝐧𝐠 𝐀𝐈-𝐟𝐢𝐫𝐬𝐭. Here's how to keep them. 🍻 It's rarely a talent problem. They just never poked at the thing. They don't know what an MCP is, they've never touched an API, "skill" means something from a job description. Whatever AI they have is just ChatGPT with extra steps. Meanwhile everyone who put in the setup work compounds. My fix used to be walking over to their desk and doing it for them. The MCP won't connect. A skill they need doesn't exist. Something's always broken, and twenty minutes in they're looking at me like "how long have you been tinkering with your own setup?" Fair. Years, actually. So we built group chat and spaces into Sauna. When you start a space, you're not setting anyone up. You're handing over part of how you think: your skills, your folders, your authed connections, the context you've built for months. They open a chat that already knows what you know. It's a little like Slack, except for doing the work instead of talking about it. No desk visit. No excuse. And you keep your Friday beer crew intact. Try for free go.sauna.ai/fl

  • Sauna by Wordware reposted this

    This morning my AI built a piece of software for itself. Nobody asked it to. This is our biggest feature launch ever: APPS. We're officially declaring war on SaaS 😄 Here's why: Software until now: guess which SaaS fits → buy it → bend your workflow around someone else's buttons Sauna: chat through the problem → artifacts appear (docs, PDFs, HTML) → do it twice → Sauna builds the app, for you AND for itself → the chat stays docked, and both the app and the agent have full context about you, your team, and every other app The agent "presses" its own buttons, so every run gets quicker. It learns from mistakes at scale, and everything about the job lives in a real database instead of an MD file. Example: you need to send a calendly link to a VIP, but you have no free slots. Sauna rebuilds calendly from a template in seconds, decides from context which dates to offer and which internal events could move for someone this important, and ships it as a GUI. If the VIP books over your team sync, Sauna pings the attendees on Slack and moves it. Painfully simple. https://lnkd.in/gGXiH-qZ

  • Sauna by Wordware reposted this

    We're hiring (40k referral bonus for most, so read on 🤑): - Head of Growth - Product designer - Across the board in Eng (back, front, full-stack, Design Eng) - Creative Director (Ideally with some videography experience to shoot in-house) - Office manager / Assistant -- This is very important rn! Sauna.AI (fka wordware) is you work OS. It goes from chatbot with connections, to a multiplayer workspace to a full coworker as it learns your taste. Other details: - 5 days in person in our beach office next to Crissy Field beach in Presidio - Sauna, kitesurfing equipment, biking, swimming, chef - We work hard (996 sprints do happen), but we try to nail the dynamic and also have Friday beers, demos and off-sites - small team (<20 people) Send your CV to my email (figure it out) or apply via the page below 😊 https://lnkd.in/gqt_ANiP pls reshare and ill send you free sauna credits 🤑

  • The thing most people get wrong when building voice AI: They treat voice as an upgrade to text. Same agent, but more present. The reality is that it's a completely different relationship. When you type a prompt, the clock doesn't run. You can take five minutes and the model can take three. Neither of you has to perform fluency. Voice is synchronous - the clock runs the whole time. Every second of silence is content. Pause to think, and the user wonders if the line dropped. The agent has maybe two seconds before the conversation collapses. This means voice agents in 2026 aren't what most people imagine when they imagine voice agents. They're not oracles you interrogate or assistants that disappear and come back with the goods. They most closely align with receptionists. Fast, warm and very clear that the actual work is happening somewhere else. Most people don't feel this until they're mid-conversation and it breaks down. So we built a game to show people what voice AI actually is in 2026. Talk a stubborn shopkeeper into a refund. Hold a 60-second conversation without saying "yes" or "no". Social-engineer a password out of an AI guard. Try for free here —> https://lnkd.in/enxs5GVa

  • Sauna by Wordware reposted this

    Try GPT Realtime 2.0 voice from OpenAI for free: https://lnkd.in/eB8QaUas A couple days back OpenAI unveiled this API but didn't include it as Voice Mode in chatGPT app (?). Its the newest voice in voice out model. But Its only available to try as API so I wrapped it in a simple UI and exposed all API options for anyone to play 😊 You welcome 😂 Feel free to share with friends.

  • Sauna by Wordware reposted this

    I am focusing on ai-first growth engines+positioning as a CEO for 2 weeks. I decided i need to refresh my views on the space. My content list: 14 podcast episodes+ 4 books. Leaders like Elena Verna or Amol Avasare from Lovable, Cursor, Granola, Perplexity, Anthropic spill beans about AI, PLG-first growth. A lot of the podcasts obviously by Lenny Rachitsky. Spotify playlist: https://lnkd.in/eHW5YDbn Books: - Product-Led Growth (new edition came out this month, Wes Bush ) - The Experimentation Machine — Jeffrey Bussgang - Obviously Awesome — April Dunford - Crossing the Chasm (classic, still relevant — Geoffrey Moore) Main takeaways so far: Activation - The only growth lever that matters at our stage is activation. - The model's first response is the funnel. Generic first response = lost user - Activation is a product-engineering problem, not a growth-marketing problem. Engineers own the metric. - Avasare's 70/30 flip is the right ratio: 70% of growth team time on big bets, 30% on optimization. - Beneficial friction beats remove-all-friction. Multi-step onboarding that teaches the product, lifts retention. We force the user to connect something. - Print activation rate on the wall. One engineer owns it as their personal scorecard. - Don't spend creator-marketing budget until activation is fixed. Pouring acquisition into a 13% funnel is burning cash. Beachhead - Christopher Pedregal playbook: VCs as wedge, founders as spreaders, mass after that. - Granola won by spending a year only marketing to VCs. The discipline to refuse the broader audience was probably tough. - Audiobook narrators were ElevenLabs' wedge. The technical strength matched the segment's pain. - "AI for X" is not a beachhead. The beachhead is the specific painful version of X that nobody is solving well. Minimum Lovable Product - The MVP is dead in AI. Bare-minimum-functional is now infinite supply. The bar is Minimum Lovable. - Granola cut 50% of features before launching. - The first 30 seconds produce an emotional response or the user leaves (Grant Lee) Other - Cultural permission for non-obvious bets has to come from the top. Without it, the team defaults to safe A/B tests. - AI is not a position. Stop leading with "AI-powered." - The category leader captures 76% of market value. Being second is a fraction, not half. - Growth headcount and engineering headcount aren't separate categories anymore. - Gamma's first-30-seconds rebuild took three months and produced 20K+ daily organic signups. Worth the engineering quarter. - AI automating growth isn't optional. Companies that don't do it lose to companies that do. - Anthropic's Project CASH is the proof case: Claude runs growth experiments at junior-PM-quality, 24/7. - Build small scoped automations, not one big system. ElevenLabs has dozens of custom GPTs. None of them is "the growth AI." - Make every employee post on social media. Bee-swarm in a Slack channel.

  • Sauna by Wordware reposted this

    I run a multi-hundred-million-valued AI company and YC founders sometimes ask me for advice. Honestly, I feel like I’m in the same boat. Every three months a new model comes out and tbh you need to find PMF again. After eight years in AI, my main advice is boring: it’s still a marathon. Just done in intervals. Recently at Sauna by Wordware we decided to center the cadence of our company around launches. Couple of tiers similar to ElevenLabs (kudos Luke Harries). Tier 1 launch sets a finish of an interval and you can be jogging for a sec then. Try https://go.sauna.ai/fl for free

  • Sauna by Wordware reposted this

    Every founder I know has the same problem: you can't actually rest on holiday. You're on a beach, the laptop is closed, but your brain is running a background loop — is anything on fire, did a customer churn, is the team blocked. Sauna now lives in iMessage. So before I left for a few days off I just said it: "Hey, I'm leaving for a short holiday. Check whether there are any fires at my company while I'm away. Do it at 6am, midday, and 6pm, and update me via iMessage." No dashboard, no config, no Zapier. Three times a day Sauna spins up sub-agents in parallel, pulls Slack, Linear, Stripe, GitHub, Honeycomb at the same time, decides what actually counts as a fire (it knows the company, the channels, the people, what "normal" looks like), and texts me a couple lines. Then I get to kitesurf 🏄♂️ No app to open, no context to rebuild. Sauna - an brain that lives where you already are.

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