RZR

Two in three mobile shoppers have switched retailers over a better app experience. That's the case for treating acquisition and retargeting as one system. The ad that wins the install is the same ad building your retargeting pool. It's the reason RZR runs UA, retargeting, and CTV on a single engine. One budget, one audience, one team accountable for what happens after the install. Our CMO Nancy Roberts breaks it down in Adjust's 2026 Shopping App Insights Report. Read it here 🔗 https://hubs.ly/Q04v-6dq0 #MobileMarketing #Retail #AppMarketing #Ecommerce

RZR was in Santa Monica for Singular's UNIFY LA last week 🇺🇸 One theme came up again and again: the best partnerships feel like an extension of your team. Growth leaders want partners who treat every dollar like their own, not vendors pitching from a slide deck. That's exactly how we think about it. Daniel Davis and Alexander Esposito spent the day having those conversations on UA, retargeting, CTV, and where mobile growth is headed. One of the best rooms this year. See you at the next one! #UnifyLA #MobileMarketing #UserAcquisition #Retargeting #CTV

Aman Sareen is a 2026 AdExchanger Awards finalist for Leadership in Advertising! A turnaround, rebrand, and a full strategy reset, all inside three years. Aarki to RZR. The thing worth studying is the method. He quietly built systems that produce results whether or not the star player is in the room. A company can only compound that way. Congrats to our leader, Aman 🎉 #AdExchangerAwards #AdTech #MobileMarketing

A special guest stopped by the RZR London office this week 🇬🇧 Martin Boccardi from Rovio Entertainment sat down with our team to talk through what's actually working, what the data shows, and how we think about growth together. And it's a good reminder that the best partnerships go beyond the campaign. Stay tuned 👀

A brand's own app now edges out Amazon as the top purchase channel for US mobile app shoppers: 40% to 38%. We surveyed 500 US shoppers on where, when, and how they buy on mobile heading into the holidays. Three numbers that should reshape your Q4 plan: 📱 73% have installed a retailer's app because of an ad 🛍️ 67% have switched retailers for a better app experience 🍂 56% respond to holiday ads by late October Shoppers make their holiday calls in the fall, so a plan that ramps at Black Friday is paying peak prices for attention that's already spoken for. Get on the home screen in September while it's still cheap. Full report here: https://hubs.ly/Q04tmT650 #MobileMarketing #Retail #Ecommerce #AppMarketing #HolidayShopping #DTC

When Highcore Games came to RZR, almost all of their Roadside Empire players had opted out of tracking on iOS, so conventional retargeting couldn't reach them. We built a scalable, privacy-safe pathway that could. Masha Astapkovich, Head of UA at Highcore Games, said it best. Read the full case study in the comments ⬇️ #HighcoreGames #iOSRetargeting #MobileMarketing

RZR is Rovio's #1 iOS UA partner. Want to know how we got there? Ask us in person. RZR is sponsoring Singular UNIFY in Los Angeles, a day built for mobile marketers heading into Q4, and Daniel Davis and Alexander Esposito will be there to talk UA, retargeting, and CTV under one stack. Request your spot 🔗 https://lnkd.in/e9xjTXk5 #UnifyLA #MobileMarketing

July brought six new faces to RZR's teams in GCR and India 🎉 Join us in welcoming: Zhi Cao as Senior ML Engineer Long Pan as Senior ML Engineer Yaxin Wen as Admin & Workspace Experience Manager Parijat Banerjee as Senior Recruiter Surya Prakash P as Analyst Riddhi Negi as Campaign Manager, CTV The growth doesn't stop there. Explore open roles at https://hubs.ly/Q04sfqVv0 #WeAreRZR #Hiring

Every session at ChinaJoy this year circled back to the same question: How does AI accelerate performance? Our team spent three days in Shanghai demoing RZR's connected UA, retargeting, and CTV platform, powered by Encore AI. We forged new partnerships, reconnected with familiar faces, and had countless conversations about where mobile growth is headed. Thank you to everyone for joining us! #ChinaJoy2026 #MobileMarketing #DaysofRZR

When Highcore Games partnered with RZR, their goal was to re-engage Roadside Empire's iOS players at scale. The challenge was that most of those players had opted out of tracking, so a conventional retargeting approach couldn't reach them. We built one that could. Six months in, D7 and D30 ROAS held 5X above target with CPI ~43% below the benchmark. Learn how we built a repeatable iOS retargeting playbook for Highcore Games. Full case study in the comments ⬇️ #HighcoreGames #MobileMarketing #Retargeting #iOS