Rokt

Commerce is changing fast, and the most interesting conversations are happening where brand, technology, and customer experience meet. Elizabeth Buchanan, Jon Humphrey, and Laura Cosgrove will be on the ground at Cannes Lions International Festival of Creativity, connecting with leaders shaping the future of ecommerce, media, and AI. If you’ll be there, we’d love to connect.

Rokt was founded in Sydney, Australia. That origin is part of who we are, the willingness to test fast, learn faster, and back yourself to build something from anywhere. So it means a lot to be named in BAV@WPP and Wharton's Best Countries 2026 report alongside Canva, Atlassian, and Airwallex as one of Australia's most successful global businesses.

Every performance marketer is being asked the same question right now: is this spend actually incremental? Rokt's Sophie Donoghue joined EMARKETER's Suzy Davidkhanian to talk through why the Transaction Moment, the window from cart to post-purchase confirmation, delivers top-of-funnel discovery with bottom-of-funnel outcomes. And why the brands leaning in are finding customers their other channels never could. Read the full recap→ https://lnkd.in/ebvJPf_u

Our Rokt’stars say it better than we ever could. Sara Rogovich from our People Experience team was recently featured in Built In, sharing what makes the culture at Rokt different: the energy, the pace, the people who show up every day to actually own their outcomes. Read the article and check out our open roles in the comments → https://lnkd.in/eWxR4pr3

April showers brought May flowers, and a full Rokt Roundup. Everything from this month, in one scroll. 📬

Brands are spending more than ever on marketing, but too often the wrong channel gets the credit. In Inc. Magazine, Dhruv Patel shares why traditional attribution models can overvalue the channels closest to conversion, while underestimating the moments that actually change customer decisions. As AI reshapes discovery, that gap gets harder to see and more expensive to ignore. Read Dhruv’s piece on why marketers need to ask a better question, not which channel performed best, but which channel changed the outcome. → https://lnkd.in/eW5dXZ6P

SDK+ is Rokt's biggest platform upgrade. It's the modern integration layer that powers data capture and experience delivery across ecommerce web and mobile. Partners who upgrade get richer first-party signals, faster identity resolution, and access to a new demand source: millions of shoppable ads from major brands, purchasable directly in the Transaction Moment™. Olivia Hendrzak, Senior Director of Solutions Engineering, has the full breakdown → https://lnkd.in/edMnN9rZ

Amazon put AI into its search bar. OpenAI launched product feed ads inside ChatGPT. Its ad pilot is already at $100M in annualized revenue. Both are making the same bet. The most valuable real estate in retail isn't where the shopper starts. It's where the shopper decides. In her latest Retail TouchPoints article, Laura Cosgrove breaks down the three questions every retail media network needs to answer now. → https://lnkd.in/eg6TRdWE

Being customer-first means showing up for the big milestones — and this one is massive. Huge congratulations to the Wingstop Restaurants Inc. team on the launch of Club Wingstop! 🎉🍗 We celebrated the only way we knew how: a Wing Wednesday in our NYC office.

Bill Barton rejoins Rokt full-time as Chief Operating Officer. He spent three years leading Rokt Product Development before stepping into an advisory role. One of the original creators of Alexa at Amazon, Bill leads People, Legal, and Security at Rokt, focused on scaling teams, building culture, and removing the barriers that slow people down. Welcome back, Bill.