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We've got some exciting news to share: RAPP is proud to announce that our work for Toyota and Lexus has been recognized at the DotCOMM Awards across all five submissions. Our teams brought home one Platinum, two Gold awards, and two Honorable Mentions. This recognition reflects the power of strategic thinking, creativity, and collaboration in driving meaningful customer experiences. Congratulations and thank you to everyone who helped make this recognition possible. 👏
What can the world's fastest-growing major economy teach marketers about creativity, culture and human connection? For his latest Horizont column, Daniel Menges, APAC President, interviewed advertising legend Josy Paul, Chairman and Chief Creative Officer of BBDO India. Their conversation explores India's rise, the power of empathy in creativity, and why the future belongs not to the attention economy, but to the "affection economy." Read the full article: https://lnkd.in/ewT7cTzY
In an interview with AdForum, VP of Experience Strategy Alexandra Clerkin shares why delivering seamless brand experiences requires the right balance of connected data, consistent storytelling, and AI-enabled personalization, while ensuring the brand remains at the core of every interaction. Read more here: https://lnkd.in/es_KVUVN
In an industry increasingly defined by its obsession with technology, it's easy to forget what actually drives great work: strong client-agency relationships. Our very own David Anders explores why the human side of marketing matters more than ever with Advertising Week: https://lnkd.in/gnACFrfQ
Immersive commerce is here, and the revenue opportunities are being seized by the brands and agencies that understand this shift. Today at Digital Hollywood, Alexandra Clerkin and leading executives are discussing what's working, what's next, and who's positioned to own the immersive future. Register here to watch: https://lnkd.in/gGGhTdrq
Brands know conversational AI is the future. The tricky part? Actually executing it in a way that feels less like advertising and more like genuine conversation. Tomorrow at Digital Hollywood, Shiona McDougall and other industry executives are diving into how the world's most powerful brands are deploying this at scale. Register here to watch: https://lnkd.in/gGGhTdrq
If this is your personalization approach, you're in good company, but not good company for results. 82% of B2B marketing decision makers say buyers expect personalized experiences, but more than half of those buyers say the content they receive doesn't resonate. The gap? Strategy, not tech. Siloed teams. Treating personalization as a tactic instead of a priority. SVP of Experience Strategy and Design Simon Fletcher spoke to MarketingProfs about how to move beyond segmentation theater and build personalization that actually resonates. Read more here: https://lnkd.in/gr-KeJ5W
Honored to see The Drum spotlight our award-winning campaign with the US Army following The Drum Awards. See how our AI-powered personalization strategy turned skepticism into trust at scale, delivering verified, relevant experiences that connected with a new generation of recruits. Read more: https://lnkd.in/en6NcXmW
Last week, the New York team traded their desks for the deck and set sail for this year's summer party. Cruising around Manhattan and past the Statue of Liberty, the team spent the afternoon enjoying great food, cold drinks, and good company. With skyline views in every direction, it was the perfect way to celebrate the summer season. Check out some highlights from the day on the water!