Omnicom Media

Omnicom Media has been named the #1 best performing global media group by RECMA - Research company — ranking first globally and across North America, EMEA, APAC, and LATAM. This milestone reflects the power of what we’ve built together: a connected, scaled, and future-ready media capability designed to deliver growth for our clients. We’re especially proud to see four of our agencies recognized among the world’s top 10, with OMD securing its 11th consecutive #1 ranking, alongside the continued strength of PHD, Initiative, and UM Worldwide This recognition lands as Omnicom Media recently marked its first 100 days, during which we announced first-mover data partnerships with Amazon, Google, Meta, Roku, Pinterest, and Walmart; saw Omnicom’s commerce capabilities receive the highest possible scores in the Forrester Commerce Services Wave evaluation; paved the way for more than 30 clients to participate in the launch of ChatGPT ads; and were awarded $5 billion in new business, wins, retentions, and expansions.    Read the full release here: https://lnkd.in/ebPPBTTX

Ellen Griffin Martens has been appointed Global Brand President of OMD, the world’s largest media agency network. She succeeds George Manas, who is taking on a new role as Omnicom’s Chief Growth and Solutions Officer.   A proven practitioner-leader, Ellen steps into her new position after serving as OMD’s President and Global Chief Operating Officer, where she helped evolve the agency’s model, talent, and capabilities to meet the changing needs of modern marketers. In her new role, she will oversee strategy, capabilities, and service solutions globally - ensuring every market is equipped to drive growth for clients, the agency, and our people. Ellen’s appointment reflects our continued commitment to putting practitioner-leaders on the front lines of client success. Leaders who understand firsthand the challenges marketers face — and how to connect the full power of our capabilities in data, identity, commerce, and media to unlock growth. As Omnicom Media CEO Florian Adamski said, Ellen “exemplifies that model,” bringing deep experience leading transformation for clients including Clorox, McDonald’s, and PepsiCo, and a strong track record of turning complexity into opportunity. We also want to thank George Manas for his outstanding leadership of OMD over the past four years. During his tenure, OMD significantly advanced its position as the world’s best-performing media agency and was named Cannes Media Network of the Year three times, including consecutive wins in 2024 and 2025. Read the full story here: https://lnkd.in/ejx9T4KM

At the 2026 PeerDirect Agency Summit, Omnicom Media Health joined industry leaders to explore Trust, AI, and the Future of Clinician Engagement, a critical conversation as the healthcare marketing landscape continues to evolve. Jill Kregel, Head of Partnerships at Omnicom Media Health, took the stage to unpack how AI is changing in HCP marketing today versus what remains hype. Her perspective underscored how thoughtful application of AI can move beyond experimentation to meaningfully strengthen physician engagement and deliver greater value for health and pharma brands. As Omnicom Media Health continues to build momentum in the market, moments like these highlight the expertise and leadership driving smarter, more trusted connections between brands and clinicians.

Omnicom Media welcomes Bradley Rogers as CEO of OMD USA. Bradley joins the largest media agency in the U.S. with more than 25 years of marketing and business leadership experience spanning media, creative services, commerce, and digital platforms. A true leader-practitioner, he has held senior leadership roles at organizations such as McCann Worldgroup, Ogilvy, Mindshare, and Red Ventures, where he built enduring partnerships with global brands including IBM, Mastercard, Microsoft, and Nestlé. Bradley brings meaningful business acumen and a uniquely broad perspective shaped by leadership roles across media, creative, commerce, and consumer platforms. That combination — along with an entrepreneurial mindset and a deep understanding of how to be a strategic partner to clients — positions him to help brands navigate today's increasingly complex marketing landscape. Read the full announcement here: https://lnkd.in/eHKtZyqw

Social media is no longer just where movie conversations happen — it’s increasingly where moviegoing begins. New research from Snap Inc. and Omnicom Media, conducted with Ipsos, shows how creators, viral trends, and social-first storytelling are helping turn films into cultural moments that drive audiences to theaters. As highlighted in a recent Campaign US story, nearly three out of four respondents said they’re more likely to see a film after hearing about it from an online creator, and both paid and organic social posts are equally powerful in driving viewers to watch trailers. Viral fan moments around films like Wuthering Heights and Wicked show how social excitement can quickly translate into real-world box office momentum. For studios and marketers, the implications are clear: the path to theatrical success is increasingly social-first, creator-influenced, and fueled by shared fan enthusiasm. Read more here: https://lnkd.in/edQ8u9F8

It’s become increasingly hard for people to tell what’s real online, with nearly one-third of people misidentifying human created content as AI-generated, according to a new study from OM Media Trials, the customized research unit in Omnicom Media that partners with media owners and adtech platforms. The new research, in partnership with Zefr, discovers how brand ads perform when placed next to AI-generated content. The findings challenge the blanket “AI slop” narrative and show not all AI environments pose equal risk. In fact, ads appearing next to creative, entertaining, and clearly labeled AI content can drive positive outcomes from aiding ad recall to boosting perceptions of innovation. And in a time where transparency matters to audiences and AI-generated and AI-assisted content continues to scale across platforms, this research provides brands with a data-driven framework to navigate adjacency, align with the right AI environments, and apply customized suitability controls. Learn more and read the “AI Slop or Not? Navigating the Risks and Opportunities of Ad Adjacency to AI-Generated Content” here: https://lnkd.in/eVXeiNuV

The launch of advertising within ChatGPT marks a defining moment for our industry — and our clients are leaning in. As reported by Ad Age, brands are moving quickly into ads on ChatGPT following OpenAI’s rollout of paid placements — even as measurement frameworks and formats continue to evolve. Why? Because consumer discovery behavior is shifting in real time. Increasingly, people are researching, comparing and making decisions inside AI platforms. As Ben Hovaness, global Chief Media Officer of Omnicom Media agency OMD, put it: “We don’t see a new media channel springing up every day or every year. It’s a monumental shift in the landscape when it happens, and this is one of those.” He also noted that industry consensus suggests 20–30% of discovery behavior has already migrated from traditional search into AI environments. Read the full story here: https://lnkd.in/eckutbHY