Ocean Media

We’re proud to announce the most recent cohort of The Trade Desk Premier Partners Program. This program, in partnership with The Trade Desk Edge Academy, recognizes the agencies setting the bar in today’s dynamic biddable media landscape. Seven forward-thinking independent agency partners have completed program requirements, demonstrating what it truly means to lead with expertise, strategic excellence, and measurable impact.  Congratulations to our second class of Premier Partners: Strategus | Level Agency | Harmelin Media | Harvest Group | Collective Measures | Media & Analytics | Rise, a Quad agency | Ocean Media (Empower) Let's shape the future of performance-driven media, together: https://bit.ly/4m3ygZQ

POSSIBLE 2026 is where big ideas meet real momentum. And we’re all in.   As a proud sponsor, Empower Ocean Media is coming to Miami ready to connect, collaborate, and redefine what’s possible in media.    Our leadership team, David Coleman (President, Ocean Media), Hillary Saunders (VP, Growth), and Gregory Curtis Jr. MBA (Director, Brand & Growth), will be on-site and eager to connect with forward-thinking brands and collaborators.   If you're attending Possible this year, drop us a message and let's get time on the calendar. The best conversations don't happen by accident.   📅 April 27–29 Directly message our Empower LinkedIn page to connect.

“Leadership is often described as operating from '20,000 feet.” But the higher you climb, the easier it becomes to lose visibility into the work that actually drives results. In this new piece in Crain's Chicago Business, Empower Ocean CEO Ashlee Clarke argues that CEOs shouldn’t distance themselves from the day-to-day realities of their organizations. Staying close to teams, clients, and partners doesn’t dilute strategy. It strengthens it. From joining planning sessions to recognizing patterns across client conversations, Ashlee shares why direct engagement can unlock opportunities, improve systems, and strengthen culture. Read the full article here:https://lnkd.in/gjuDg3ve

Media no longer behaves confined to channels. Streaming drives social discovery, social drives search, search drives commerce, and live TV drives engagement on platforms like YouTube.   Consumers move fluidly across platforms, but many holding company structures were built for a time when channels were separate and slower-moving.   That mismatch creates friction.   In our latest blog, we explore:   🌊 Why holding company structures can slow modern media strategy 🌊 How internal incentives influence budget allocation 🌊 Why independent agencies are structurally built for cross-channel planning   Read the full blog here: https://lnkd.in/gnA3Etyu

Is TV news still worth your ad dollars?   News audiences are spread across linear TV, FAST channels, streaming apps, and social platforms, making it challenging to deliver to a captive audience. But while live sports still dominates the conversation around mass reach, TV news quietly continues to deliver something just as valuable: consistency.   Ocean Media experts break down what advertisers need to know about TV news in 2026, from audience behavior shifts to brand safety in a polarized environment.   Read the full blog here: https://lnkd.in/gnFGaAvp

Measurement isn’t waiting on a breakthrough, it’s undergoing a stress test.   The industry now has more models, more data environments, and more automation than ever, yet clarity still lags behind spend.   That’s not a tooling problem. It’s an accountability problem.   Ocean Media's Annmarie Turpin explores three realities shaping measurement this year: 🌊 Why MMM is only the starting point 🌊 Clean rooms still haven't had the big year that's promised annually 🌊 DSPs still prioritize buying over accountability   Read the full blog here: https://lnkd.in/gyseK-9w

Live sports may be the last true mass audience driver on linear TV. But the other pillar holding it up? News. The way TV news is bought, sold, and consumed has fundamentally changed. Audiences are now split between linear broadcasts, streaming platforms, FAST channels, and social feeds. In our latest Ocean ViewPoint discussion, Imala Raines and Kevin Cozine break down: 🌊 How news performs vs. sports and entertainment 🌊 Whether streaming is replacing linear or simply expanding news consumption 🌊 What formats translate best in CTV  🌊 How polarization and brand safety factor into planning 🌊 Why objectives, not headlines, should guide investment decisions Watch the full conversation below! 

The Olympics may be one of the last true appointment-viewing events, but how people watch them has fundamentally changed.   In 2026, Olympic audiences are fragmented across live TV, streaming, highlights, social, and mobile. That shift is forcing TV advertising to evolve fast.   Learn how NBCUniversal’s new ad tools are reshaping big-event TV, why single-screen strategies will miss Olympic audiences, what the 2026 Olympics signal for the future of TV advertising.   Read the full blog here: https://lnkd.in/gx3TsgkD