MarTech360

MarTech360’S Weekly News Roundup With Hightouch, Cyara, Nexxen, NielsenIQ, Pixalate, Sprinklr And More! Read More: https://lnkd.in/dXwpT7dm #CreatorIQ #Cyara #Hightouch #martech360 #news #Nexxen #NielsenIQ #Pixalate

Box Launches AI Agent to Revolutionize Enterprise Content Workflows Box has announced the general availability of Box Agent, which is an AI-powered feature that is aimed at revolutionizing the way that enterprises work with and act on their content. This is a significant move in the field of intelligent content management because it is going to allow organizations to use natural language queries to not only search content but also synthesize and generate content from vast amounts of unstructured data. Read More: https://lnkd.in/djSSsYfy #Box #brandcontent #contentmanagement #creativecontent #martech360 #productmessagingdocuments #SalesEnablementContent

Kustomer Launches AI Signals to Power Real-Time CX Intelligence "CX teams don't need more data, they need the right context at the right moment," said Brad Birnbaum, CEO and co-founder of Kustomer. "Kustomer AI - Signals turns intelligence into action directly inside the workflow, so teams can respond faster and more effectively." Said Brad Birnbaum, CEO and Co-Founder of Kustomer. Read More: https://lnkd.in/ddMzQAzp #actionableintelligence #customerexperience #CXIntelligence #Kustomer #KustomerAISignals #martech360 #news

Circana Launches Liquid Activation™ to Build Purchase-Based Audiences in Minutes “By combining verified purchase data with a seamless, self-serve workflow, we’re empowering our clients to adapt quickly to changing media strategies and drive impactful results across the advertising ecosystem.” said Todd McClimans, vice president of Product Management and Audiences at Circana. Read More: https://lnkd.in/dMK8w6Ch #AudienceDiscovery #Circana #CustomerDataPlatform #Martechanalytics #martech360 #modernmediaplanning #news #PurchaseBasedAudience

Wunderkind Launches New Braze Integration to Turn Identity Into Revenue-Driving, Orchestrated Customer Journeys https://lnkd.in/dYQU6wwa #CRMprogram #customerexperience #martech360 #news #Wunderkind

Cvent Named a Leader in the Gartner® Magic Quadrant™ for Event Marketing and Management Platforms https://lnkd.in/dT9BUeSB #Cvent #digitalengagement #EventMarketing #GartnerMagicQuadrant #managementplatforms #news

Swivel and Olyzon Launch Agent-to-Agent CTV Activation via AdCP https://lnkd.in/dtxmmC75 #CTVActivation #CTVcampaigns #digitaladvertising #livecampaignmanagement #martech360 #news #Olyzon #Swivel

Durable Launches Discoverability for Google & AI Search https://lnkd.in/dkWmt8CH #AISearch #ContentMarketing #discoverability #Durable #GenerativeEngineOptimization #martech360 #news #Visibilityscore

𝐇𝐨𝐰 𝐌𝐚𝐫𝐫𝐢𝐨𝐭𝐭 𝐔𝐬𝐞𝐬 𝐌𝐚𝐫𝐭𝐞𝐜𝐡 𝐭𝐨 𝐑𝐮𝐧 𝐭𝐡𝐞 𝐖𝐨𝐫𝐥𝐝’𝐬 𝐌𝐨𝐬𝐭 𝐏𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞 𝐋𝐨𝐲𝐚𝐥𝐭𝐲 𝐏𝐫𝐨𝐠𝐫𝐚𝐦 Marriott Bonvoy looks like a loyalty program on the surface. In reality, it behaves more like a data engine that quietly drives a significant share of revenue. That difference matters. Most loyalty programs promise rewards. However, customers rarely stay loyal. In fact, 74% of customers switch brands within a year. That is not a retention problem. That is a system failure. 𝐑𝐞𝐚𝐝 𝐂𝐨𝐦𝐩𝐥𝐞𝐭𝐞 𝐀𝐫𝐭𝐢𝐜𝐥𝐞: https://lnkd.in/dJbHeK7G #boostROI #driveengagement #emailmarketingautomation #loyaltyplatformsvsCRMloyaltyfeatures #martech360 #personalization

For years, ‘rip and replace’ was the default move in martech. When tools underperformed, companies switched. But that pattern is slowing down. Rising costs, complex integrations, and underutilized stacks are forcing teams to rethink constant replacement. Instead of adding or swapping tools, organizations are focusing on making existing systems work better. AI is accelerating this shift by enhancing current platforms rather than replacing them entirely. The result is clear: martech is moving from tool churn to system-level optimization.