LiveRamp reposted this
During his main stage session at LiveRamp RampUp last month, Austin Leonard unpacked the evolving role of influencers in retail media and why they matter for DG’s 100M+ shoppers. He emphasized that creators aren’t just amplifiers; they’re connectors. Their content helps brands show up authentically, reach new audiences, and drive performance across the full funnel. It’s a critical layer in how DG Media Network brings inspiration closer to the point of purchase. Thanks to Jessica Shapiro for hosting this session! Missed the event? Watch the full session now: https://lnkd.in/eJQF4aHb