Leap Group

Every agency is getting asked the same question right now: what's your AI strategy? Most answers fall into one of two camps. Either AI is going to replace creative work, or it's a gimmick to avoid. We don't buy either. Our take is simpler: AI is a tool that amplifies our creativity. We use it when it makes the work better, not because it's the trend. Human judgment, taste, and creativity stay at the center. The idea dictates the technology, not the other way around. We put our full point of view in writing, including the questions clients actually ask us: how we avoid the "AI sameness" everywhere, how we protect brands from likeness and IP issues, and where AI has no business in the process. Read it here: https://bit.ly/3QKhzI0

Proud of the work our team at Leap Group has been delivering in partnership with The Duckhorn Portfolio as they celebrate an incredible 50 years. One of my favorite parts of this project was helping direct an animated story that brings to life the rich history of one of Napa Valley's most iconic vineyards, Three Palms. Congratulations to the entire Duckhorn team on this milestone, and thank you for being such a valued partner. We're honored to help tell these stories and look forward to sharing more. 🎥 Watch the origin story of the legendary Three Palms Vineyard here: https://lnkd.in/g_iiRWCm

Most brands say they want a strategic partner, but how they actually manage agencies tells a different story: 61% of brands want agencies to bring fresh ideas, but only 20% of agencies believe that's actually what brands want. That gap says a lot. We asked our CEO Alan Gilleo to weigh in on where relationships break down, what brands are leaving on the table, and what it looks like when the partnership actually works. Read Alan's full take: https://bit.ly/3S6sFHg

A few weeks ago, in honor of festival season kicking off, we took a slack survey of our employee's "dream festival headliner." We took those top results and made our own dream "LeapChella" lineup. Let us know what you think! Are you copping tickets for this festival?

The affiliate model is broken. Influencer fees are out of control, and your brand ambassador might be one scandal away from a PR crisis. The traditional partnership playbook still has a pulse, but it's showing its limits: Thin margins, fake followers, fraud, and the very real risk of tying your brand to the wrong person at the wrong time. In our newest white paper, The Future of Affiliates, Influencers & Ambassadors, we make the case for rethinking all three from the ground up — and show what leading brands are already doing instead. What's inside: - Why affiliates are better used as flash sales tools than perpetual discount machines - How micro-influencers are becoming the new product testing labs - Why the smartest ambassador plays are now about content franchises, not celebrity deals - The quiet rise of brand placement and why it's one of the most organic impressions you can buy The lines between advertising and entertainment are blurring. This report is for the marketers and strategists who want to be on the right side of that shift. 👉 Download the full report: https://bit.ly/4d4QGFP

Late to bringing the news to LinkedIn, but I have to highlight the completion of last year's labor of love (+sweat +tears). One of my big goals since being appointed Public Information Officer at Cheltenham Township was to unify the Township under one brand identity - a shared logo, color codes, fonts. A brand is the image of an entity - over time, it evokes a unique feel, a familiarity. It verifies an organization's authenticity. I am so proud that with the partnership of Leap Group, I was able to achieve this goal in 2025, and I think we walked away with better than we could have expected! We were able to kick off 2026 implementing the new brand - a dynamic suite of logos and a vibrant palette to go with the new tagline "Rich History. Vibrant Future." We're even going to launch an apparel store this spring - I can't wait! https://lnkd.in/eRPiRSNr