March Madness continues to deliver scale—iSpot data shows $1.04B in national TV ad spend and 21.7B impressions in just two weeks. When it comes to reaching massive audiences fast, live sports is still in a league of its own. Read more 👉 https://lnkd.in/gQ9URUAi
iSpot
Advertising Services
Bellevue, WA 17,310 followers
Unified Video Ad Measurement for Total Transparency.
About us
iSpot helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion. Fast, accurate and actionable measurement and attribution solutions enable advertisers to assess creative effectiveness, enhance media plans and attribute advertising results for cross-platform campaigns, all while benchmarking against competitors and historical norms. Unlike legacy and ad hoc solutions, iSpot is purpose-built to measure the performance of every ad on television with digital-like precision and granularity in real time. With always-on performance insights unified across linear and streaming TV, advertisers can take quick and confident action to consistently drive business results. More at: https://www.ispot.tv
- Website
-
https://www.ispot.tv
External link for iSpot
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Bellevue, WA
- Type
- Privately Held
- Specialties
- TV Advertising Analytics, Media Planning, Competitive Intelligence, Real-time Data, tv ad measurement, tv ad currency, tv alternative currency, creative assessment, ad testing, media measurement, attention analytics, unified cross screen measurement, cross channel attribution, custom analytics, and advanced analytics
Locations
-
Primary
Get directions
15831 NE 8th St.
Suite 100
Bellevue, WA 98008, US
-
Get directions
1333 Broadway
Suite 730
New York, NY 10018, US
-
Get directions
1960 E Grand Ave #510
#510
El Segundo, CA 90245, US
Employees at iSpot
Updates
-
Everyone’s talking about AI. Few are showing how it actually helps them drive video ad decisions. On April 22 at PENN 2 in NYC, brands like CarMax, Molson Coors Beverage Company, and General Motors are opening up about how they’re generating real impact—measuring what works and optimizing what’s next. Expect takeaways you can apply immediately, plus candid conversations on the future of optimization across buy + sell sides, connecting ads to real business outcomes and using AI to move from “what happened” to “what’s next”. 250+ industry leaders will be there, plus a happy hour where the off-script insights will come out. Don't miss the strategies shaping what’s next 👉 https://lnkd.in/guGyfxfq
-
-
According to iSpot Creative Assessment, Nutrafol's :30 "Bucket Hat" spot delivered a +6 pt. lift in purchase and visit intent vs. OTC norms, showing how character-driven storytelling can translate directly into action. The ad didn't just capture attention, it converted it, with visuals and characters driving standout resonance at nearly 2x the category norm. Discover the other four takeaways from the spot here 👉 https://lnkd.in/gTpb9pU8
-
-
Burger King killed the King. And the creative data is in. Here’s how the “There's a New King and It's You” spot landed 👇
After 15 years in this industry, you get used to brands “pivoting” by spending $2M on a minor logo tweak, but this Oscars spot from Burger King was a proper “we screwed up” reset. I did a quick screen recording of iSpot's syndicated creative measurement on the "End of King's Reign" comeback. A couple reasons why this actually worked for me (and why the data from real viewers is backing it up): • The Humility: Tom Curtis and Joel Yashinsky acknowledged the "tarnished crown." It’s rare to see a QSR giant show this level of transparency. • The Storytelling: Massive credit to Ben Pfutzenreuter and the BarkleyOKRP team. It’s a 90-second spot that actually earns its runtime by being human, not just loud. The nostalgic notes are clearly connecting and kept viewers engaged. Watch the breakdown below. If you've already seen the ad, skip to 2:25 into the video, where I talk through testing results and why the "King" had to die for the brand to live. Is this a genuine reset or just another high-budget stunt? Feels genuine to me, but tell me if I’m wrong in the comments.
-
Ever feel like the more data you have… the less confident you are in it? You’re not alone. On calls with prospective customers, we keep hearing the same thing: “We have the data. We just don’t have one answer.” The problem isn’t a lack of measurement. It’s a lack of alignment. This blog post breaks down the two most common scenarios we’re seeing—and what it actually takes to fix them: https://lnkd.in/gHewg25i
-
-
The shift to outcome guarantees changes everything. It forces a simple question: what actually drives the business? Suzanne Persechino’s team at A+E Global Media doesn’t default to standard KPIs. They stay agnostic—measuring success based on an advertisers’ specific outcomes, whether that’s in-store visits, online conversions, or ticket sales. To do that, they need a measurement partner that can flex with them. That’s where iSpot comes in: enabling A&E to measure, optimize, and guarantee on any outcome with confidence. Read more: https://lnkd.in/g8-wS3Qw
-
TV Disrupt 2026 is less than a month away. On April 22 in NYC, 250+ leaders across brands, agencies, and media are cominge together for candid, closed-door conversations on what’s actually driving results in video advertising. A key thread running through it all: using outcomes to shape decisions in real time. In Outcomes Revisited: Live with Media Leaders, executives from OpenAP, Fox Corporation, Comcast Advertising, and The Trade Desk share what’s working, where measurement still falls short, and where they’re placing bets heading into upfronts and newfronts. Don’t miss the conversations you rarely hear in the open. Step inside the industry’s inner circle 👉 https://lnkd.in/gReN6wpt
-
-
March ad spots are heating up. Dive into the latest campaigns from Planet Fitness, Nuuly, and Macy's—including Dick Vitale bringing the energy courtside and beyond. Read here 👉 https://lnkd.in/gf_KympM
-
iSpot data shows that total advertising spend during last season's WNBA live telecast was over triple what it was in 2023, a trend expected to continue as the league’s new 11-year media rights deals begin. David Broughton at Sports Business Journal explores how partners like ESPN, NBC, and Amazon are looking to build on that momentum to unlock even more advertising revenue. Read more 👉 https://lnkd.in/gKJQdpAp
-
iSpot data shows auto advertisers are pulling back on national TV: spend declined from $2.71B in 2023 to $2.32B in 2025 (a ~14.4% drop). Against that backdrop, Brian Steinberg at Variety explores how Toyota and Fox are rethinking the model—integrating vehicles directly into programming like Baywatch to bring car “cameos” back into the spotlight. Read more 👉 https://lnkd.in/eMKQXDdT