Horizon Media

With nearly 1 in 2 Americans managing four or more overwhelming areas of life at once, it's no surprise that "burnout" is a major conversation.   For this week's #FuturesFridays, Horizon Futures explores the rise of our top trend, Efficiency Mode. Our deep dive uncovers how the relentless pace of modern life is fueling a mainstream desire for optimization. As 40% of Americans feel pressure to be more efficient than their college/peers, we're seeing a strong trend of people actively seeking out hacks and tools, like Apple Watch and Trello, to make their lives more efficient. In addition, 69% of Americans are now open to using tech-based tools to simplify their daily lives, highlighting a clear opportunity for brands. The greatest potential lies in providing tools and services that genuinely make life more manageable and less stressful.

The blueprint for how fans experience March Madness today started with a simple but game-changing idea from David Levy: give viewers access to every game, all at once. As the Final Four tips off this weekend, his impact is still shaping the way the tournament is watched. Through Horizon Sports & Experiences, we continue to build on that vision, creating smarter, more accessible, and more engaging fan experiences across sports and media. Read more in Vanity Fair. https://lnkd.in/g33DpASr

YouTube and creators are rewriting the rules of discovery. AI now rewards trust and relevance over paid media and what it trusts most are creators with authentic audiences. Jonathan Lister, VP of SEO at Horizon Media, explains why brands can no longer rely on traditional search and how Generative Engine Optimization is the new frontier. Read more on Forbes. #HorizonMedia https://lnkd.in/gCCsPGe7

Closing out Women's History Month the right way. Horizon Media was proud to partner with Givsly and MobileFuse to support The Brave House — a nonprofit empowering young immigrant women — with an evening built around community, conversation, and real career tools. Grateful to our own Corin Cort and Jill Nickerson, MBA for bringing their voices to the leadership panel — and to the Horizon team members who showed up as mentors and made the breakout sessions count. 💙 #womenshistorymonth

For Cologuard® HCP, John Stamos + Jodie Sweetin reunite in a sitcom-style twist that’s equal parts throwback and timely reminder: it’s time to have the (second) talk. Horizon Media Holdings’ Blue Hour Studios turns retro TV vibes into a social-first moment with real impact, proving nostalgia can do more than entertain, it can motivate. Read more in Ad Age. https://lnkd.in/gsRnnXgQ

We’re proud to share the success of the first Horizon Media Blood Drive! Thank you to everyone who participated—your generosity and commitment made a meaningful impact. Together, our donations can save up to 240 lives! A special thank you to our partners at New York Blood Center for their support and for helping make this initiative possible.

17 teams. 51 competitors. Ending in one very intense game of Knockout. 🏀 This week, we turned our office into an arena — a full-size basketball hoop in the center of the office, March Madness highlights lighting up a massive screen, beer, popcorn, and spectators cheering from three floors up. The competition was real. The energy was electric. And somewhere between round one and that final knockout, it stopped feeling like an office event and started feeling like we were actually part of the tournament. It was loud. It was chaotic. It was exactly what community looks like. Connection isn't a perk here — it's the whole point. And this week proved it. This is what makes business personal. This is what makes Horizon, Horizon.

AI is redefining media. To talk about what that means in practical terms, we're thrilled to host Beet.TV's inaugural AI Media Summit, taking place next week on Tuesday 3/31 at Horizon HQ. The half-day agenda will feature perspectives from leading voices at The Trade Desk, Seedtag, NBCUniversal, Disney Advertising, Albertsons Media Collective, LUMA Partners, U of Digital and from within the Horizon family as well: Horizon Media, Horizon Commerce, and Horizon Next. Many thanks to Andy Plesser and the entire Beet team for bringing this to life Lisa Granatstein, Phil Ardizzone, Kristy Bauer, Nikki Fabrizio, Katy Charles. And to our content moderators Tameka Kee, Zach Rodgers, Michael Shields Swipe through to meet a few of the speakers and explore the full agenda + request to attend here: https://lnkd.in/e-FdnCjk #BeetHorizon #UnleashYourGrowth

Horizon Media has been named media AOR for Prestige Consumer Healthcare following a competitive review. The partnership will bring together strategic brand expertise and advanced audience intelligence to drive relevance and measurable growth across video, digital, social, and influencer channels. We look forward to supporting a portfolio of category-leading brands as they continue to evolve in a dynamic marketplace. Read more in MediaPost. #HorizonMedia https://lnkd.in/ejbeSDMp

Horizon Media Holdings is entering its next chapter with intention, evolving from a media agency to a growth partner through a performance-driven, AI-powered operating model grounded in transparency and measurable outcomes; with the appointment of Bhavana Smith as Chief Operating Officer, alongside the elevation of Cherie Calingasan, Katie Comerford, and Katy Finnin Ferguson, the company is aligning its leadership, structure, and capabilities more closely than ever to what clients value most: real, measurable business impact. Read the full story in ADWEEK. #HorizonMedia https://lnkd.in/gzS_fCEx