Digitas North America

When sports fans don’t stop being fans after the final whistle, why should sports marketing end there? CEO Amy Worcester Lanzi explores how siloed thinking can miss the opportunity to build enduring community and commerce. As streaming reshapes the fan experience, the old playbook just can’t keep up. 📉 ✨ Click to read how standout brands are blending sports hype with fans and commerce: https://lnkd.in/dXS4c8Aa #SportsMarketing #BrandMarketing #MarketingPOV #FanCulture #Digitas #SportsCulture #NetworkedExperiences

Discounts might catch parents’ eyes, but that’s not what is driving back-to-school decisions this year. 🏷️ The real question on their minds: How much effort is this actually saving me? 🚨 Elizabeth Cagen, SVP of Media Investment, explores what parents are on the hunt for this back-to-school season and why value needs to stretch beyond the price tag. 📖 Read her full take below! ⬇️ #BackToSchool #AllInOnConvenience #MomApprovedMarketing #ValueOverDiscounts #FrictionlessShopping #Digitas

If AI feels like it’s flattening creativity, it’s time to rethink what it takes to stand out. 👀 Morgan Pomish, Head of Innovative Experiences and She Runs It Changing the Game honoree (Quantum Leap category), unpacks "The Automation Paradox" and explains why originality and effort matter more than ever. 💡 Want the full story? Read here https://lnkd.in/etk7D_Hs

How can a brand win at the US Open? 👇 🎾 The tournament is more than tennis—between Fan Week, live concerts, and a steady stream of celebrity appearances, it's become a full entertainment hub, and that changes where and how brands should show up. ⭐ Want to reach affluent singles? They’re at the premium Main Draw. Looking for family engagement instead? Fan Week is the better play. 👟And let’s have a moment for the fashion, which is taking social feeds by storm, and a great window for brand collabs. With so many ways to meet fans across a variety of moments, the key is knowing which one that will resonate with your audience. Swipe below for our latest U.S. Open insights powered by our S.W.A.T. Culture Briefing. Click to discover what’s Share-worthy and Trending! #NetworkedExperiences #Digitas #USOpen2026 #AthletePartnerships #BrandActivations #SportsMarketing #Tennis #USOpen #TentpoleMarketing

AI automation is doing exactly what it promised: timelines are shrinking, production is scaling and the floor is rising for everyone. But when everyone has the same tools, efficiency just becomes table stakes. In his latest POV, John Kahn, Chief Transformation Officer, breaks down why the real competitive advantage is knowing where to reinvest the value automation creates. Because while AI can make you faster, only people can make you unforgettable. Read more on LBB: https://lnkd.in/eQ-8AyzC #Digitas #LittleBlackBook #AI #NetworkedExperiences

Help bring “Making the Unsexy Irresistible” to #SXSW2027! ✨ We’re excited for the chance to have our very own Christina Goswiller take the stage and share how Intuit TurboTax used creator-first strategies and culture-hacking to break through, and set a new standard for tax. 💶💡 We need your vote! 🗳️Log in, and hit the heart ❤️ to cast your vote before Sunday, August 23rd: https://lnkd.in/eqNBDWkU #NetworkedExperiences #SXSW2027 #SXSW #Digitas #SocialTransformationMarketing

Programmatic is not a channel. It’s a way of transacting. "When my husband goes to the store, I don’t ask how he paid—I ask what he bought. Audience and inventory first, buying method second.” 🛒🛍️ Chief Media Officer Liane Nadeau sits down with Matt Wurst and Valerie Vespa to discuss why focusing on what truly reaches your audience matters more than the method of buying. Tune in on Snarketing Podcast: https://lnkd.in/esH_hy5M #Digitas #PaidMedia #MediaInvestment  #MediaStrategy #NetworkedExperiences #SnarketingPodcast #LLMs

Don’t know what embeddings are? 🤖 You’re missing the secret behind how AI really understands you, and how it powers every 🔍 search and 💡 recommendation. Marketers, now’s the time to get smarter about how AI works! Follow along our #frAIday series for easy, essential insights, and don’t forget to subscribe to our Intelligence Roundup, straight to your inbox: https://tally.so/r/2E5GEj ✨

Sprinkle in a mix of creators + community and you get TurboTax trending at the Super Bowl. 🚀 “Making the Unsexy Irresistible” is up for #SXSW2027, and it’s proof that true social transformation means bringing real voices to the table early. TurboTax + Digitas = creator-first, culture-hacking, and instant relevance. Ready to see how TurboTax hacked the system? Just log in and click the heart ♥️ to cast your vote: https://lnkd.in/eqNBDWkU #SocialTransformation #CreatorEconomy #SXSW2027

Our Chief Strategy Officer, Ali Amarsy, shared his POV on AI: “The biggest risk right now would be us getting in the way.” ⚠️ He went full AI Spy with LBBonline - Little Black Book and got into: 👾 How strategy agents have changed his team's workflow ☝️ But, why packaging agent output as strategy is a mistake 👀 The new role he thinks every organization is missing Read more on LBB: https://lnkd.in/eHmiiBs6 #Digitas #LittleBlackBook #AI #NetworkedExperiences