Colle McVoy

Hot dogs? Yup. Cracker Jacks? Of course. Ice cream? Don’t mind if we do. The Colle McVoy team did its part to kick off the Minnesota Twins Home Opener.

Creative that delivers?   That’s (Red)hot.   Colle McVoy and McCormick & Company are Ad Age Creativity Awards finalists!   Named in the Best ROI: Work that Works category, the Frank’s RedHot campaign is proof that real business impact starts when creativity and strategy are connected from the beginning.   Learn more about the campaign and see all the honorees at the links in the comments.

Finalists. Plural. Shoutout to our talented Colle McVoy teammates and our partners at McCormick & Company, La-Z-Boy Incorporated, and Perdue Farms for being named Shorty Awards finalists. Now let’s finish it. Voting is open through April 8. Vote daily. Link in the comments. #ShortyAwards

💡 Colle McVoy was just named a Fast Company 2026 Most Innovative Company! 💡 An incredible recognition that highlights the companies that aren’t just keeping up – they're setting the pace.  This honor belongs to the people behind the work, whose talent drives it, and the partners alongside us every day who help make it possible. Read the full recognition at the link in the comments. #FCMostInnovative 

Today, every touchpoint is the brand. Colle McVoy’s Chief Strategy Officer, John Doyle, and Head of Design, Diana Quenomoen (DQ), discuss in Muse by The Clios why design and strategy must operate as one connected system. Using our award-winning La-Z-Boy Incorporated rebrand work as a blueprint, they highlight that the opportunity isn’t just to create better campaigns. It’s to build brands that last by designing them as operating systems. Read the full article at the link in the comments.

You picked your brackets. But have you picked your snacks? If you drew the short straw on tournament snack prep, Colle McVoy and our partners at McCormick & Company have you covered. Cue Ludacris in the kitchen, whipping up buffalo chicken dip, while a rapping goat (yep, you read that right) walks you through the recipe. All powered by Frank’s RedHot. The GOAT of hot sauce.

AI isn’t replacing media strategy. It’s raising the bar.   As we’ve seen with platforms like ChatGPT testing ads and companies like Netflix and Amazon advancing AI-driven decisioning, AI is moving from infrastructure to influence. With that, the era of behind-the-scenes AI is over. Colle McVoy’s Managing Director of Media and Data Science, Steve Knapp, breaks down this shift. He outlines five questions marketing leaders should be asking before they invest, measure, and scale media.

The (baby) faces behind Colle McVoy. Back when their biggest brief was nap time and strategy sessions involved snacks. Turns out the best ideas still start with snacks. Gil Muiños, Dave Fransen, Kate Frank, Kelly Farley, Obele (Brown-West) Hinsley, Heather Lee, Missy Mans, Carly Beetsch

Unmatched flavor starts at the source.   The Colle McVoy team and our partners at McCormick & Company set out to celebrate the quality and intention behind the all-new McCormick Gourmet Collection.   Through culinary storytelling, our latest work highlights the depth and richness of ingredients sourced from where they grow best, spotlighting McCormick’s belief that cooking is a craft.   Learn more in LBBonline - Little Black Book at the link in the comments.

Always a proud moment to see our leaders out front shaping the conversations that define the future of our industry.   Thanks to Obele (Brown-West) Hinsley for representing Colle McVoy and to Marketecture Media for hosting this crucial conversation.