Branch

Happy International Dog Day from our Pawffice to yours! 🐾 Big thanks to all of the pups' "executive assistants": Claudia Castro Emmy S. Katherine Canavan Youssef Farkash Larissa Neves Ellie Abraham Erin C.

Marketers are paying more attention to ad fraud, investing in detection and changing how they buy media. Yet the losses remain significant—and as we know all too well, AI is making the problem even harder to spot. Our Ad Fraud in 2026 report looks at where marketing leaders stand today, what’s changing, and what they’re doing about it. Get it here 👉 https://lnkd.in/giP9fW9D

The best ideas happen when teams bring their data, expertise, and ambition together (especially when it comes to AI projects). Excited for what’s next with Ola Chat! 🚀

📢 New How I Grew This episode alert! 📢 According to Sy Bohy, CEO at Seam, the secret to long-term defensibility isn't replicating generic infrastructure; it’s staying locked in on your "incompressible, compounding advantage." If it's not the one specific thing that makes your business truly unique, don't build it. 🔨 Hear Sy, Amanda Vandiver, and Adam Landis break down the future of connected hardware 👉 https://lnkd.in/gsaVkmFu

Ad fraud is getting harder to spot, and marketers are having to rethink how they detect, measure, and respond to it. 🕵♂️ Swipe through for a closer look at what’s happening. Then read the full Ad Fraud in 2026 report for the bigger picture 👉 https://lnkd.in/giP9fW9D

What do attribution, AI defensibility, concert piano, and unschooling have in common? 🎹 In the latest episode of It’s Giving Thought Leader—featuring Alex Bauer, the co-founder of Upside—we covered a lot of ground: ✔️ How attribution has evolved (and what hasn’t changed) ✔️ Where defensibility comes from when everyone has access to the same AI models ✔️ Why the future of measurement may require us to rethink the silos we’ve built around it ✔️ ...and the topic Alex thinks marketers aren’t thinking nearly enough about right now: whether marketing as a discipline is about to look fundamentally different. We also got into Alex’s much less conventional path to tech — from growing up unschooled in the Rocky Mountains to training as a concert pianist — and how both shaped the way he thinks about curiosity, customers, and building things today. Catch the ep here as well 👉 https://lnkd.in/g498iZs7 Amanda Vandiver

New Mobile Growth News just dropped! 🗞️ This week: When does MMM actually make sense — and when is last-touch enough? What Reddit’s traffic problem tells us about AI discovery. And is SKAN actually dead? Plus: OpenAI’s next advertising channel and the wild amount of ad spend still being lost to fraud. Read and subscribe for more from Amanda Vandiver + Adam Landis https://lnkd.in/gvncYmV

Branch’s new "Ad Fraud in 2026" report is out, looking at how marketing and growth leaders are responding to a fraud landscape being reshaped by AI. Our VP of Product, Alexei Moltchan, contributed his perspective on what this means for advertisers - from GenAI lowering the barriers for fraudulent actors, to the importance of verified inventory, performance-based measurement, and strong BI practices to separate real outcomes from noise. A timely read on a challenge that’s only becoming more sophisticated. Link to the full report in the comments👇

Wise words from Rahul Mishra 👏 Housing.com's app was #1 in downloads in India, but installs had hit a wall. So the team stopped chasing acquisition and started asking a better question: Where is growth actually still possible? Full story here: https://lnkd.in/gSY7gxZS

Most marketing teams are flying a little blind right now. Signal loss keeps chipping away at what you can actually measure, and AI-powered discovery means customers are starting their journey in places you can't easily track yet. We built our latest product releases with that in mind. In the H1 2026 Product Releases webinar, the Branch team walks through what's new: ➡️ Funnel Analysis that surfaces assist channels without a custom multitouch model ➡️ New ways to measure AI-driven discovery across the customer journey ➡️ Attribution discrepancy reporting for more transparent measurement ➡️ Expanded web-to-app banner targeting controls ➡️ The latest ecosystem integrations and platform updates Watch the full session to see where measurement is headed and how to put these updates to work: https://lnkd.in/gfDXs3Rb_release_webinar