Branch Ad Fraud in 2026 Report Released

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Branch’s new "Ad Fraud in 2026" report is out, looking at how marketing and growth leaders are responding to a fraud landscape being reshaped by AI. Our VP of Product, Alexei Moltchan, contributed his perspective on what this means for advertisers - from GenAI lowering the barriers for fraudulent actors, to the importance of verified inventory, performance-based measurement, and strong BI practices to separate real outcomes from noise. A timely read on a challenge that’s only becoming more sophisticated. Link to the full report in the comments👇

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Dataseat (Now part of Verve) 2w

Access the full report: https://www.branch.io/resources/white-paper/ad-fraud-in-2026-how-marketing-executives-are-responding/?utm_medium=partner&utm_source=dataseat&utm_campaign=wp-2026-q206-ad_fraud

Branch 2w

Spot on insights from Alexei 🙌

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Elliot S. Long
6d
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AI has made certain types of fraud easier to commit—but it’s also sharpening detection. See how J.P. Morgan uses AI to help protect your business from fraud. https://bit.ly/4gvqLZA
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Darran Teamor
6d
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AI has made certain types of fraud easier to commit—but it’s also sharpening detection. See how J.P. Morgan uses AI to help protect your business from fraud. https://bit.ly/3UStlkW
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Adam Blimbaum
6d
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AI has made certain types of fraud easier to commit—but it’s also sharpening detection. See how J.P. Morgan uses AI to help protect your business from fraud. https://bit.ly/3UdARXy
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Jorge Pinzon
6d
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AI has made certain types of fraud easier to commit—but it’s also sharpening detection. See how J.P. Morgan uses AI to help protect your business from fraud. https://bit.ly/3Sex3om
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John Dougherty
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AI has made certain types of fraud easier to commit—but it’s also sharpening detection. See how J.P. Morgan uses AI to help protect your business from fraud. https://bit.ly/4gkXPVm
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Scott Nordlund, MBA
6d
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AI has made certain types of fraud easier to commit—but it’s also sharpening detection. See how J.P. Morgan uses AI to help protect your business from fraud. https://bit.ly/3StOocY
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Jose Santiago
6d
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AI has made certain types of fraud easier to commit—but it’s also sharpening detection. See how J.P. Morgan uses AI to help protect your business from fraud. https://bit.ly/4wLkezK
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Alex Maglietta
6d
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AI has made certain types of fraud easier to commit—but it’s also sharpening detection. See how J.P. Morgan uses AI to help protect your business from fraud. https://bit.ly/4wNOsCq
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Katie Arriaga
6d
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AI has made certain types of fraud easier to commit—but it’s also sharpening detection. See how J.P. Morgan uses AI to help protect your business from fraud. https://bit.ly/4wSOyZj
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Valerie Geiger
6d
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AI has made certain types of fraud easier to commit—but it’s also sharpening detection. See how J.P. Morgan uses AI to help protect your business from fraud. https://bit.ly/4qzMl3L
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