We’re excited to share that 160over90 has entered into an agreement to be acquired by Publicis Groupe. The fusion of these industry powerhouses will create a leading global sports marketing platform, offering brands unmatched scale, reach and innovation. The sports media market is valued at $150B while sports sponsorships have surpassed $90B globally. Despite this increased investment, for marketers, these ecosystems, and the partners they use to manage them, remain disconnected and outdated. Today’s announcement signals the creation of a one-stop-shop solution, reinforcing our commitment to disrupting the global sports landscape as we know it.160over90 will be integrated with Publicis Sports and powered by the unmatched technology, data, and scale of Publicis. https://lnkd.in/eBVqENRE
About us
160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With over 600 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Coca-Cola, Macy’s, Marriott International, McDonald’s, Verizon and Visa. 160over90 is part of WME Group, a global representation business comprising the world’s leading talent, intellectual property and brands. Follow our story at 160over90.com
- Website
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http://www.160over90.com
External link for 160over90
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Specialties
- Branding, Marketing, Research & Analytics, Strategic Development, Design & Identity, Digital, Social Media, Advertising, Media Planning & Buying, Content Development, Events & Activations, Public Relations, Environmental, Video, and Photography
Locations
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Primary
Get directions
304 Park Ave S
New York, New York 10010, US
Employees at 160over90
Updates
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Congrats to our EVP Justin Zambuto on being named a Power Player: FIFA World Cup 2026 by Sports Business Journal! 160over90 will have an influential presence around the 2026 FIFA World Cup, with more than 125 full-time employees supporting tournament-related projects. The agency is creating and will execute a wide range of breakthrough moments leading up to and through the culmination of the tournament, extending 160over90's influence well beyond the 39 days of competition. You can read more here - https://lnkd.in/e-EqUbsA Well done, JZ!
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🎉 Congratulations to SVP Victoria Biggs for being named to PRWeek UK’s Power Book, recognizing the UK’s most influential PR professionals. Reflecting on the industry’s direction, she highlights the growing opportunity for communications to have “real impact, from internal comms and corporate reputation to influencer marketing and social content.”
The most influential sports comms & marketing consultants in the UK today - featuring such luminaries as Henry Chappell Steve Martin Lisa Parfitt Jamie Wynne-Morgan Leah Kreitzman Neil Daugherty Victoria Biggs Sarah Dawson Robin Clarke Andy Bell Rowan Wilkinson Louise Johnson Luke Bliss Pitch Marketing Group MSQ Sport + Entertainment 160over90 Teneo TEAM Soapbox Fuse M+C SAATCHI Group MX
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160over90's Associate Strategy Director, Roxy Nucu shared her perspective on the intersection of fashion and sport in The Drum. “Fashion is how cult status is built. Sport is where it scales.” A powerful lens on how brands can move from niche relevance to global impact by building cultural credibility. A great read on where storytelling, identity, and fandom are heading next: https://lnkd.in/eyJcyiDu
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160over90 reposted this
The Big Ten held its 2026 B1G Fellowship Retreat last week, a transformative professional development opportunity created to advance the long-term success of Big Ten Fellows. The retreat provided participants from across the conference the opportunity to engage and visit with industry professionals at the Chicago Bulls and 160over90 The B1G Fellowship Program was established to provide exposure and hands-on experiences across various functional areas within an athletic department. Through immersive learning and engagement opportunities like this, fellows gain a practical skill set and access to the Big Ten’s network of professionals.
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Sports Business Journal's 2026 Sports Business Awards nominations are out, and we’re proud to share that 160over90 has been shortlisted for Agency of the Year: Brand Consulting! Congratulations to everyone involved in the work to make this possible. We’re honored to be recognized for how we are shaping the future of the industry by driving brands forward. We're looking forward to celebrating at the Sports Business Awards in May.
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Season Two of Marriott Bonvoy's Secret Concierge is now live and we couldn't be more excited to be apart of it. Working alongside Marriott Bonvoy and Mercedes-AMG PETRONAS Formula One Team, we helped create experiences that bring fans closer to the sport and the world's most remarkable destinations. This is what great brand partnership looks like in action. 🏁
Excited to launch Season Two of Marriott Bonvoy’s Secret Concierge, following an incredible 1-2 finish for the Mercedes-AMG PETRONAS Formula One Team at the Melbourne Grand Prix. This season, Jack Whitehall and his team return to showcase the extraordinary breadth of the Marriott Bonvoy global portfolio, bringing to life the types of experiences our hotels and destinations uniquely deliver for our members around the world. Through our partnership with the Mercedes-AMG PETRONAS F1 Team, we continue to bring fans closer to the sport on a global scale - from exclusive race access in Suzuka, to hot laps in Miami, trackside hotel stays in Singapore, and exceptional dining experiences in Las Vegas. What makes this collaboration so powerful is its ability to connect travel, sport, and culture, creating truly unforgettable moments for fans and members worldwide. Proud to see this partnership continue to evolve year after year, and excited to see Season Two come to life. Watch our launch episode here: https://lnkd.in/eTmEUCDr Huge Kudos to 160over90, OH SIX, our incredible partners Toby Franklin, Natasha Brown, Madison Fortner and our Marriott Bonvoy teams across the world.
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160over90 reposted this
There are some projects you work on. And then there are the ones that work on you. This Saturday, 3.14, Ministry of Awe officially opens its doors. And after years of dreaming, building, shaping, questioning, pushing, laughing, problem-solving, and believing… it’s hard to put into words what it feels like to finally stand inside it. Today, we welcome press and influencers for an early wander through the wonder. But the truth is, MoA isn’t something you fully understand from a post, a preview, or even a few sneak peeks. You have to come feel it for yourself, because it will leave a memory! Serving as Board President of MoA has been one of the greatest honors of my career and my life. This journey has been made possible by an extraordinarily talented staff, board, and creative community who poured their hearts into bringing this idea to life. And at the center of it all is world-renowed artist Meg Saligman, visionary artist, force of nature, and someone I’m lucky enough to call one of my dearest friends. And if you know me, you know I love a gift shop and I'm so proud of ours because seeing the incredible brand work our 160over90 team created come to life in actual swag is, honestly, where dreams come true. And yes, we intentionally chose Pi Day to launch the infinite birth of this organization… because of course we did. #MinistryOfAwe #MoA #InAweWeTrust #MoAPiDay
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160over90 reposted this
🚨 160over90 London is Hiring 🚨 Want to work for a 2026 'Agency of the Year' nominee at the Sport Industry Group Awards? We have 2 exciting live roles on a key global account working in our Partnerships team across Motorsport, Golf, Cricket, Sailing and others. Click below if you are interested... 👉 Account Director 🏎️ ⛳ 🏏 ⛵ 🏍️ - https://lnkd.in/eTpTAzig Are you a proven team leader with excellent organisational skills, who can confidently manage day-to-day client relationships and thrive in a fast-paced environment across multiple workstreams and sports? 👉 Senior Account Manager 🏎️ - https://lnkd.in/eMYPbfDp Are you a Formula 1 Partnerships expert with experience maximising Rights & Benefits for an ambitious global brand? You will have excellent interpersonal skills and experience working closely with rights-holders on delivering VIP Guest Programmes for clients
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As the road to the LA28 Olympic & Paralympic Games Olympic and Paralympic Games begins, there’s a tremendous opportunity to bring new visibility and cultural relevance to sports like fencing. Through PR and influencer storytelling, we’re looking forward to helping USA Fencing amplify its athletes, connect with new audiences, and grow momentum for the sport in the years ahead. Thank you PRWeek for the feature. This is a win indeed.
Account win: USA Fencing has appointed 160over90 as its PR and influencer agency of record leading up to and through the 2028 Olympic and Paralympic Summer Games in Los Angeles. Details: https://lnkd.in/dSk8nfVE