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By Ayse Pamuk, Director of Platform Operations at Basis Connected TV is unquestionably having a moment. Look no further than the Free Ad-Supported Streaming TV...
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By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. During their first combined NewFronts event as a fully integrated company,...
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Women’s sports are no longer just a cultural signal for brands — they’re becoming a strategic cornerstone of the modern media mix. As investment accelerates...
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By Luba Giglia, COO, AdOmni With the First Four tipping off Tuesday, March Madness is once again creating one of the most concentrated live...
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Who Will Own the Rails? Holding Companies, Identity Providers, and Cloud Data Platforms Build Alternative to Walled Gardens By Rick Erwin, CEO, Adstra The...
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By Rowena Lam, Senior Director of Product at IAB Tech Lab Everyone is excited about AI agents that autonomously create campaigns, discover optimal placement, execute...
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By Fiona Salmon, Managing Director at Mantis Content moderation has become one of the most heated topics in digital media. Since 2025, several steps have...
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The lines between retail media and premium video are disappearing fast – and the convergence of retail data and premium streaming is reshaping how marketers...
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By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Convergent TV World conference is taking place on...
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By Murry Woronoff, Director of Research at Adtaxi Every year, brands invest billions to align themselves with the world’s biggest sports moments, from the Super...
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By Ayse Pamuk, Director of Platform Operations at Basis Connected TV is unquestionably having a...
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By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. During...
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Women’s sports are no longer just a cultural signal for brands — they’re becoming a...
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