Curation Conversations

“In programmatic, we’re becoming matchmakers.” Marybeth McGaugh, Chief Customer Officer at Index Exchange, talks about why advertisers are leaning on trusted partners to help bring supply, signals and strategy together, and why curation is becoming such an important growth area.  Listen to the full episode: 🌐 Curation Conversations Media Platform: https://lnkd.in/dPUMtc2k 🎙️ Apple Podcasts: https://lnkd.in/dQq-U5Hg 🎙️ Spotify: https://lnkd.in/d5aTgGvg 📽️ YouTube Podcasts: https://lnkd.in/d48USBjP #CurationConversations #IndexExchange #Programmatic #AdTech #Curation #SSP Fern Potter

Out of Home must not be underestimated in today’s media mix. Anna Bager, President & CEO of OAAA, highlights why it remains one of the most powerful channels combining mass reach with real-world visibility.  As programmatic and data continues to evolve, its role in connected, audience-first media is only growing. 🌐 Explore the full conversation: https://lnkd.in/dBwncUTf #CurationConversations #OAAA #Programmatic #OOH #AdTech #DOOH 

You are responsible for the agents you deploy. That won’t change. What will change is their capability. As Shelly Palmer puts it, the timeline is not years. The future is months. The near-term future is hours. The cadence of advancement is exponential - and incomprehensibly fast. The real question for our industry is not whether agents will evolve. It’s whether governance, standards, and accountability will evolve just as quickly. Listen now:   🌐 Curation Conversations Media Platform: https://lnkd.in/d337BtKP  🎙️ Apple Podcasts: https://lnkd.in/dy7f7a7U  🎙️ Spotify: https://lnkd.in/dsb9PAKz  📽️ YouTube Podcasts: https://lnkd.in/duc5Jhz8 #AI #Agentic #AdTech #Programmatic #DigitalAdvertising #Governance #Multilocal 

“Compliance isn’t a tick-box exercise anymore. It’s the foundation of trust across the entire supply chain.”  In this Curation Conversations feature, Maria Cadbury shares why cleaning up the supply chain is not just about reducing risk. It is about improving transparency, protecting media quality, and creating stronger long-term value.    Read more below.   #CurationConversations #DataCompliance #DataCuration #Curation #MediaQuality  

As streaming continues to grow, so does the need for a more connected approach. Read the full article: https://lnkd.in/d6haGbAV   #CurationConversations #CTV #Programmatic #Curation #CTVFragmentation  

As Shelly Palmer notes, Google’s AI Overviews are a clear signal of a zero-click world. Search is shifting from navigation to synthesis. We are in a new place. In that environment, distribution changes. Discovery changes. Visibility changes. What remains constant is trust. It may become the last and most powerful currency any individual organization has. Listen now:   🌐 Curation Conversations Media Platform: https://lnkd.in/d337BtKP  🎙️ Apple Podcasts: https://lnkd.in/dy7f7a7U  🎙️ Spotify: https://lnkd.in/dsb9PAKz  📽️ YouTube Podcasts: https://lnkd.in/duc5Jhz8 #AI #Search #ZeroClick #DigitalAdvertising #AdTech #Trust #CurationConversations Fern Potter

🎙️New Episode of The Curation Conversations Podcast Fern Potter is joined by Marybeth McGaugh, Chief Customer Officer at Index Exchange, for a conversation where they discuss the sell side taking on a more strategic role in programmatic advertising. A thoughtful discussion for anyone following where programmatic infrastructure and intelligence are heading next. Listen now on your preferred podcast platform. 🌐 Curation Conversations Media Platform: https://lnkd.in/dPUMtc2k  🎙️ Apple Podcasts: https://lnkd.in/dQq-U5Hg  🎙️ Spotify: https://lnkd.in/d5aTgGvg  📽️ YouTube Podcasts: https://lnkd.in/d48USBjP    #CurationConversations #IndexExchange #Programmatic #CTV #AdTech #Curation #SSP

Deep learning is changing programmatic advertising. AI is everywhere in the programmatic conversation right now, but too often the focus stays on workflow automation rather than decision intelligence. In our latest Curation Conversations, we speak with Jana Jakovljevic, SVP of Partnerships at Cognitiv, about her journey through ad tech, from the early days of digital media to building deep learning infrastructure designed for modern programmatic. We explore:  ▪️Why deep learning is reshaping how programmatic decisioning works  ▪️How curation enables intelligence to be applied upstream in the supply chain  ▪️The difference between automation and real-time prediction  ▪️Why advertisers should think less about inventory and more about the signals shaping bid decisions  ▪️How this shift is becoming increasingly important across CTV and premium digital environments    Read the full conversation: https://lnkd.in/ex6UAnM6 #CurationConversations #Cognitiv #Programmatic #AI #Curation #AdTech  

But it does make decisions. And it makes them autonomously. As Shelly Palmer explains, those autonomous decisions compound -especially now that orchestrator agents can launch subagents. What that means in practice is simple: you can have armies of agents working for you, even while you’re sleeping. The question for our industry isn’t whether AI “thinks.” It’s how autonomous decision-making will reshape planning, activation, and optimization across the ecosystem. Listen now:  🌐 Curation Conversations Media Platform: https://lnkd.in/d337BtKP  🎙️ Apple Podcasts: https://lnkd.in/dy7f7a7U  🎙️ Spotify: https://lnkd.in/dsb9PAKz  📽️ YouTube Podcasts: https://lnkd.in/duc5Jhz8 #AI #Agentic #Programmatic #AdTech #Curation #DigitalAdvertising #Multilocal Fern Potter

Our latest Curation Conversations interview features Carl Fremont, CEO of Quigley-Simpson, and marketing leader whose career spans the shift from early direct-to-consumer marketing to today’s AI-driven media landscape. Drawing on decades of agency experience, Carl shares how the fundamentals of marketing still shape strategy today, even as technology transforms how campaigns are planned, bought, and optimized. In this conversation we explore:  🟡The enduring marketing principles that still guide modern strategy  🟡How AI is reshaping optimization and bidding in programmatic  🟡Why CTV is becoming a central pillar of media planning  🟡What meaningful, intelligent curation looks like from an agency’s perspective A thoughtful look at how marketing continues to evolve, and what agency leaders and marketers are paying attention to now. Read the full interview: https://lnkd.in/dvy6xgG7 #CurationConversations #QuigleySimpson #Curation #Programmatic #CTV #AI