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We’re incredibly grateful for the wave of support and coverage behind Missing People’s latest campaign, and the important cause at its heart. Following the launch of Based On a True Story, and coverage across ITV, Channel 5, Good Morning Britain and the Daily Mirror, Prime Minister Keir Starmer has now backed calls to end the “tragedy trolling” families face. A meaningful step towards change. This momentum helps bring the Responsible Narratives Charter into sharper focus, encouraging more thoughtful and compassionate storytelling around missing people and their families. None of this would be possible without the talent and commitment of all brilliant partners involved Hope&Glory PR, Merman, Black Kite Studios, Work Editorial and 750mph. ↯ Add your name to the pledge https://lnkd.in/eGZD6GHT Explore some of the standout coverage on this important issue: Daily Mirror (Keir Starmer) → https://lnkd.in/e9zJcPfN Channel 5→ https://lnkd.in/enV_hKq4 ITV → https://lnkd.in/ezitAQvp Good Morning Britain → https://lnkd.in/e_fEa4gQ