Influencer

These words from Ben Jeffries highlight a pivotal shift in our industry. For creators, your work is your resume, your data is your reputation, and your creativity is your currency. As the landscape evolves, the focus is shifting from "influence" to "proven impact." Platforms like Mosaic by the Creators Guild of America are essential in this transition, providing the structure needed to recognize the professional caliber of creator work. We are proud to support an environment where creators are empowered to showcase their value with the same rigor as any other marketing powerhouse. It’s time to move beyond the surface level and recognize the true craftsmanship behind the content. Read more about the new platform here: https://lnkd.in/dHc74_X8

We're nominated for a Shorty Award! Influencer is proud to share that our campaign with Chili's, “Let the Creators Lead: Triple Dipper,” has been named a finalist at the 18th Annual Shorty Awards and is in the running for the Audience Honor. We leaned fully into creator-led storytelling, turning the internet’s obsession with the iconic cheese pull into a real cultural moment. From roomie date nights to late night gossip sessions, this campaign was built to feel like it belonged in the feed, not like traditional advertising. Huge credit to the creators who brought this to life, and to the teams behind the scenes! If you enjoyed the work, please vote! You can vote daily until 4/8: https://lnkd.in/eHSP3Fhh

We’re delighted to announce that Influencer has been shortlisted for Campaign UK Media Company of the Year 2026, recognising the UK media and advertising businesses driving growth, innovation and new ways for brands to connect with modern audiences in the UK. Influencer appears on the shortlist alongside established leaders from across the industry, including Bauer Media, Sky, JCDecaux UK, SheerLuxe and The Telegraph. Alongside this, our work on Monzo Bank's The Book of Money has also been shortlisted at the Campaign Media Awards in the Best Branded Content category, appearing alongside campaigns from brands including McDonald’s, Netflix, Google Gemini and Aldi. Together, the shortlists highlight the increasing role creators play not just in content distribution, but in shaping how brands build relevance, trust and commercial impact across the media mix. ✨ Read the full article! Linked down below👇

The creator economy is shifting and most brands are still playing by the old rules... Followers don't equal influence anymore. Perfection doesn't build trust. And performance marketing alone won't cut through. The brands and creators adapting to this now will be the ones leading the conversation tomorrow 👀 Which of these are you already seeing play out? 🎙️ ft. Caspar Lee Emily Lauren Newton #creatoreconomy #influencermarketing #brandmarketing #socialmediatrends

SXSW is here, and we’re kicking things off tomorrow with an exclusive dinner with YouTube and a panel centered on long-term creator partnerships! You won't want to miss it. Saturday, March 14, 2026: 📌 Influencer x YouTube: An evening of conversation & connection Join Influencer and YouTube for a private dinner and roundtable with senior marketing leaders. The conversation, led by YouTube creator Jasmine Pak, CEO & Co-Founder of Influencer Ben Jeffries, and John Battaglia, Head of Social Video & Creator at Google will focus on how brands are partnering with creators today and where creator-led marketing is headed. We’ll cover how long-term partnerships drive real business impact, how marketers measure performance and ROI, and the growing role creators play in culture and community. Capacity is limited. Register your interest: https://lnkd.in/eKQhjZwB 📌 Epitome of innovation: long-term creator partnerships Austin Downtown Marriott, Waller Ballroom A 10-11am CT Join Jenny Penich, Influencer NA President, Carmela Luzzi of Tripadvisor Group, John Battaglia of Google and creator Jasmine Pak in exploring the evolution of long-term creator partnerships and what it truly means to build creator-led storytelling ecosystems. Our session pulls back the curtain on how to foster deeper connections and why the most powerful brands treat creators as essential architects of their brand story. Register for our session here: https://lnkd.in/eYgdGV8u See you soon in Austin 🌵

Your daily routine is no longer just a habit, it’s a cultural artform. 💫 In 2026, the internet has turned beauty into a global exchange. We’re seeing a massive wave of cultural fusion where aesthetics, traditions, and languages blend to form entirely new looks. Creators are the architects of this movement, acting as translators for brands looking to enter new markets through authentic, cross-cultural collaborations. Which creator routines are you obsessed with right now? 💄 #beauty #brandmarketing #creatoreconomy

Heading to SXSW? You won't want to miss Influencer's panel and exclusive dinner... Saturday, March 14, 2026: 📌 Epitome of innovation: long-term creator partnerships Austin Downtown Marriott, Waller Ballroom A 10-11am CT Join Jenny Penich, Influencer NA President, Carmela Luzzi of Tripadvisor Group, John Battaglia of Google and creator Jasmine Pak in exploring the evolution of long-term creator partnerships and what it truly means to build creator-led storytelling ecosystems. Our session pulls back the curtain on how to foster deeper connections and why the most powerful brands treat creators as essential architects of their brand story. Register for our session here ➡️ https://lnkd.in/eYgdGV8u Influencer x YouTube: An evening of conversation & connection Join Influencer and YouTube for a private dinner and roundtable with senior marketing leaders. The conversation, led by YouTube creator Jasmine Pak, CEO & Co-Founder of Influencer Ben Jeffries, and John Battaglia, Head of Social Video & Creator at Google will focus on how brands are partnering with creators today and where creator-led marketing is headed. We’ll cover how long-term partnerships drive real business impact, how marketers measure performance and ROI, and the growing role creators play in culture and community. Capacity is limited. Register your interest ➡️ https://lnkd.in/eKQhjZwB We'll see you in Austin!

It’s time to…take a seat ✨ The creator economy has a lot to say an we’re ready to spill the tea 👀 Unfiltered conversations. Real insights. No fluff. Coming to you soon. Are you ready? Comment below your favourite brand, creator or leader who should take a seat with us👇 #influencer #marketinginsights #creatoreconomy 🎬 Caspar Lee 🎬 Emily Lauren Newton

Empowered women, empower women💜 This International Women's Day, we brought our team together for an afternoon of honest conversations, powerful stories and and shared experiences - because when we invest in the women around us, we all rise together. We were honoured to be joined by three remarkable speakers: ✨Eshita Kabra - Founder of By Rotation ✨Ambar Driscoll - Creator & Founder of The Fangirl Nation ✨Emily Caine - Head of Beauty at TikTok Beautifully hosted by our Director of Commerce Emily Eldridge 🎤 These are the conversations that make an impact. Tag a woman in the comments who empowers you every single day👇 #iwd #empoweringwomen #givetogain