ExchangeWire

Another MASSIVE content week on ExchangeWire - we've had toenails, AI socks and Ciarán O'Kane's emergency condiments. Here's your bank holiday wrap... ✉️ It was a mailbag special MadTech podcast this week - Lindsay Rowntree and Rachel Smith fielded questions sent in by Chloe Singleton, ⭐ Emily Roberts ⭐ and Lauren Whyman. They discussed LLM visibility, targeting and agent-to-agent buying - while Ciaran dropped in to find some chutney... 🤖 In the first of a new series, we looked at what's rewriting the rules of ad tech - some fantastic insights from Austin Scott, Alvaro Pastor, Yael Schuster, Dave Etherington, Oz Etzioni, Frederic Liow, Yaron Tomchin and David Nelson... 🦶 Ad tech through the lens of toenail fungus? Of course it's a Shirley Marschall column! She skewers the worst of native advertising, and the wrong sort of optimisation... ☕ I had a fantastic chat with Sam Shosanya - he popped by for an ice latte and a chat on his role at Gumtree and all things retail media... 🏆 Our exciting new addition to the Wires judging panel, Neda Lazic, told us what excites her about the industry… 🇸🇬/ 🇦🇺 Charlotte Mceleny's latest column looked at how publishers are walking the line between fear and opportunity as AI develops... ⏯️ Attekmi's CEO Roman V. explored this year’s top ad tech trends, from first-party data to supply path optimisation... Links to all content in the comments as usual, along with a link to our newsletter sign-up - get these gems directly into your inbox every Friday morning ⬇️

AI, regulation, and the shift to privacy-first advertising are rapidly reshaping ad tech. In this first piece of the series, ExchangeWire asks ad tech leaders what’s having the biggest impact as we move through 2026. Expert Contributors: Alvaro Pastor, CMO, EXTE Austin Scott, Chief Commercial Officer, Bedrock Platform Dave Etherington, Vice President, Revenue and Partnerships, US, Broadsign Yael Schuster, VP of Marketing, Assertive Yield B.V. Oz Etzioni, CEO & Co Founder, Clinch Frederic Liow, Chief Revenue & Operations Officer, AlgoriX  Yaron Tomchin, CEO, Mobupps David Nelson, CEO, Limelight Read what’s shaping the landscape: https://lnkd.in/d5vDyp3v #AdTech #AI #Programmatic #Privacy #DigitalAdvertising

At ATS London this year, one of the panels set to spark real industry conversation is, Platform-Based Technologies (PBT): The Next Era of Curation, Measurement & Attention. As platforms take on a bigger role in planning, buying, and optimisation, this panel will unpack: • How curation and attention are redefining value • The rise of agentic systems in media decisioning • What smarter signals and accountability really look like today • How to navigate increasingly closed ecosystems If you’re thinking about the future of your tech stack, measurement strategy, or media investment - this is one you won’t want to miss. Grab your tickets for ATS London here:  https://lnkd.in/eYrXN5iU #ATSL26

We’re thrilled to welcome Melliana U., Associate Media Director at UM Indonesia, to the Wires Awards 2026 judging panel. With a strong perspective on global and local media challenges, Melliana U. will help spotlight the campaigns and ideas pushing the industry forward. Discover more about our judges and what they’re excited to see in our article: https://lnkd.in/e-3WqmWd #WiresAwards #AdTech #DigitalInnovation

In this episode of A Coffee With... Sam Shosanya, agency sales manager at Gumtree.com, joins ExchangeWire's head of content, John Still, over a flat white to chat retail and agentic AI. Sam has been in the industry for about 5 years, with roles focused on reaching diverse audiences at scale and geocontextual targeting. He currently represents PHD and dentsu in his work at Gumtree. Tune in as he and John discuss search intent, the rise of agentic traffic, and the zero click web. #AgenticAI #CommerceMedia #FirstPartyData #RetailMedia https://lnkd.in/dYuWTDMG

Social media has transformed communication faster than regulations can keep pace, prompting moves like platform bans amid rising concerns over AI-driven content and user addiction.  Our editor Aimee Newell Tarín explores these issues in more detail. #AI #SocialMedia Read the full article below ⬇️ https://lnkd.in/d3Uc6FVZ

Adzymic, a Singapore-headquartered ad tech company, is powering an advanced omnichannel campaign for the launch of McDonald’s Singapore’s Grimace Shake, in partnership with Omnicom Media agency OMD. #Creative #Display #DOOH https://lnkd.in/dYMZYz5S

At the 3rd edition of the CFNEWS South-East External Growth Awards, an esteemed French award ceremony, held on March 26 in partnership with Caisse d’Épargne CEPAC and Bpifrance, Axeptio was honoured with the Tech Prize in recognition of its international growth strategy and its ability to innovate within the consent management market. #Awards #Marketing #Europe #Growth https://lnkd.in/dGkraUZp

Native ads aren’t the problem, bad ones are. When done well, they actually add value. The real issue? Click-hungry widgets pushing outrage and clickbait. In this weekly column, Shirley Marschall calls out what works, and what ruins the experience. Read the full article below ⤵️ https://lnkd.in/dXKE6Ziz #BrandSafety #NativeAds #Clickbait #Slop

We are delighted to announce that PubMatic has joined ATS London 2026 as our Headline Partner! PubMatic will open the first session on stage, kicking off a full day of insight and discussion across the adtech ecosystem. Don’t miss out on the industry event of the year at the QEII Centre this September. Standard tickets available here: https://lnkd.in/e-7mAk9q