Carat

Dentsu and Carat are thrilled to welcome Chrissie Hanson as North America Media Practice CEO and Carat Global Brand President. Chrissie brings a proven track record of leading global media networks, driving growth, and shaping award-winning media excellence. William Swayne, Global President, Media and Integrated Solutions, dentsu, shared: “Chrissie’s approach blends strategic and operational excellence, and visionary GTM strategy. We’re delighted to welcome her back to Carat into this critical role advancing the brand’s global positioning, accelerating our integrated media strategy, ensuring a focus on media++ and positioning the network as a true growth partner.” This latest appointment further cements dentsu’s commitment to driving client growth through its three differentiated global media brands, united by a common operating system and powering dentsu’s Media++ growth model. Find out more: https://lnkd.in/eNYCqx8c

Convenience used to win. Now, for Gen Z, meaning does. Isobel Marsh, Senior Executive, Carat explores how intentional friction, from drops to gamified experiences, is reshaping how the next generation shops, shares and connects 👉 https://lnkd.in/evy9Mpxv Because when everything is instant, what stands out is what feels earned. The future of commerce isn’t just seamless. It’s strategic. #2026MediaTrends

A decade of change. A decade of consistency where it matters most. We’re proud to share that Carat South Africa has been named Most Balanced Media Agency of the Decade by SCOPEN! In an industry reshaped by digital acceleration, data and platform convergence, the team has remained focused on what truly drives impact: people, culture and strategic clarity. This recognition celebrates ten years of progress and a continued commitment to designing media experiences that connect brands with real people. Congratulations to the entire Carat South Africa team. The next decade starts now💙👏✨

Excited to announce that Dentsu Entertainment US has been named Agency of Record for Briarcliff Entertainment on the film Good Luck, Have Fun, Don’t Die. In theaters since February 13 and “Certified Fresh,” it marks the return of director Gore Verbinski and stars Sam Rockwell alongside Zazie Beetz, Haley Lu Richardson, Michael Peña, and Juno Temple. Opening weekend delivered Briarcliff’s biggest debut in company history, with sold-out shows nationwide and expanded screens in week two! Proud of the teams who made it happen. 👏

Growth is more powerful when it’s purposeful. In partnership with Microsoft Advertising and IKEA, Carat USA set out to simplify complexity and make AI work harder where it matters most. A reminder that when media is guided by clarity and intent, innovation becomes impact!

Real growth starts with people. The most perceptive CMOs are proving that putting people first isn’t a soft ideal, it’s a growth multiplier. By grounding strategy in human understanding, they’re driving stronger performance, bolder innovation, and greater confidence in what comes next. This is leadership that’s empathetic and effective. Strategic and real. Give it a read if you’re shaping growth in today’s market. 👉https://lnkd.in/gJ8TH-GD

Sometimes the most powerful signals come from the places we assume matter less. Teshan Appiah, Business Development Executive, dentsu reflects on why Gen Z still values websites as spaces for understanding brand purpose, community and intent and why authenticity remains the foundation of meaningful connection. His perspective is a reminder that lasting impact isn’t built through surface-level engagement, but through experiences and moments that genuinely bring people together. Watch Teshan’s full reflection on building authentic connection and the cultural moments that will shape 2026 👉 https://lnkd.in/ehNnERtB #2026MediaTrends

What happens when Gen Z reflects back the human truths shaping the #algorithmicera? We unpack key insights from our recent LinkedIn Live, where Gen Z voices challenged assumptions, shared lived realities, and reminded us why humanity still matters deeply in a data-driven era. From identity to influence, the conversation offers practical takeaways for brands looking to build relevance with intention, not noise. Missed the live session? Watch the replay and explore the thinking behind it here 👉 https://lnkd.in/ehNnERtB #2026MediaTrends

Together, we’re bringing Arla's marketing ambition to life through integrated, future-ready activation – working with Arla’s in-house agency, The Barn, to futureproof media and creative activation and accelerate performance across channels👏 https://lnkd.in/egMp89br

It’s official! 🎉 Mitchell Delaney has joined Carat as EVP, Head of Growth for the US region. With a shared focus on client centricity, great experiences, and a solutions-first mindset, we’re excited to make 2026 a standout year. Let’s go! 🚀 Read more via Campaign US: https://lnkd.in/eTYpDEZD