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IAB Europe
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@IABEurope

IAB Europe

@IABEurope
IAB Europe is the European-level association for the digital marketing and advertising ecosystem.
Brussels
iabeurope.eu
Joined March 2009
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  • @IABEurope
    IAB Europe
    @IABEurope
    17h
    Instagram has launched a new promotion for its updated connected TV app, which features several creators showcasing the engaging, communal experience of viewing Instagram content on the TV set:
    Instagram launches connected TV promotion
    From socialmediatoday.com
  • @IABEurope
    IAB Europe
    @IABEurope
    21h
    Heading to #DMEXCO2026? So are we 👋 Daniel Knapp, Dimitris Beis, Marie-Clare Puffett & Lauren Wakefield will be in Cologne on 23rd–24th September. Catch the team on the agenda discussing Europe’s €131bn+ digital ad market, AI & the agentic web, and Retail & Commerce Media.
  • @IABEurope
    IAB Europe
    @IABEurope
    Aug 28
    200 senior Retail Media decision-makers will be in Amsterdam on 7 October. On the table: AI adoption, agentic commerce, merchant buy-in, non-endemic growth and where measurement goes next. Compare notes with the people working through it. 👉 bit.ly/45UDtfv
  • @IABEurope
    IAB Europe
    @IABEurope
    Aug 26
    Is agentic advertising overhyped? Will AI-generated creative commodify brand communication? Two motions going head-to-head at The Great Debate: AI, with speakers from across the digital advertising ecosystem. 📅 10th September | Paris + Online bit.ly/4wuUTuO
  • @IABEurope
    IAB Europe
    @IABEurope
    Aug 25
    What are we covering at #IABGlobalCreatorWeek on 16th Sept? 🎯 Authenticity as a performance driver, with TikTok 📚 Closing the creator compliance gap through better standards, guidance & education With speakers from IAB UK, EASA, Google, WPP Media & IAB Europe. 👉
    iabeurope.eu
    Trust at Scale: Building a Responsible Creator Economy in Europe - IAB Europe
    16th September I 15:30-16:30 CET I Virtual I Register here As part of IAB Global Creator Week, an international initiative bringing together other IAB organisations and industry leaders from around...