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Gregory Satvinit shared thisInfluencer marketing in Southeast Asia has officially moved beyond the upper-funnel. As we highlight at Afinitiq Consulting, it is now the commerce operating system for the region. But here is the reality for brands: an operating system is only as strong as its connections. Moving more of your spend toward nano and micro-influencers isn't just about "diversifying tiers", but about diversifying trust. These creators aren't just channels for reach; they are partners who provide the engagement and conversion signals that mega-influencers often miss. To win in 2026, we have to stop looking for "shout-outs" and start looking for "skin in the game." When influencers are treated as brand partners, they navigate local nuances, such as Vietnam’s new personal use requirements, with far more authenticity than any scripted ad ever could. Curious on how you can build better relationships with your influencer partners? Drop me a message. I'm always open for a chat.Gregory Satvinit shared thisInfluencer marketing in SEA is no longer a channel. In 2026, it’s becoming the commerce operating system. What we’re seeing across Southeast Asia: ▪️ Nano + micro creators are now outperforming mega influencers on engagement, trust, and conversion signals ▪️ Live commerce and social commerce have collapsed discovery, content, and checkout into a single loop ▪️ O2O is back with creator content is increasingly driving physical retail, not just clicks ▪️ SEA is not a monolith: Indonesia, Vietnam, Thailand, Singapore, Malaysia, and the Philippines each require different playbooks The brands that win in 2026 won’t be the ones chasing reach. They’ll be the ones designing the right tier mix, local compliance readiness, O2O activation, and measurement frameworks market by market. If you’re planning to expand into Southeast Asia in 2026, this is where strategy needs to lead scale. #InfluencerMarketing #SEA #MarketEntry #BrandStrategy #SocialCommerce #LiveCommerce
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Gregory Satvinit shared thisHonored to be featured alongside my Afinitiq co-founder Hitesh Kalra by the Founders and Leaders Council. Thank you for the recognition and for the platform to share our story. Building a consultancy from the ground up requires grit, vision, and the right partners, and we are proud of the work we are doing to solve complex problems and empower others to succeed.Gregory Satvinit shared thisIn a rapidly evolving Southeast Asian market where competition is fierce and clarity is rare, two former Google leaders Hitesh Kalra and Gregory Satvinit made a bold decision. After nearly 30 years of combined experience navigating global markets, scaling teams, and driving growth at Google across APAC, Greater China, and beyond, they chose to step away from certainty to build something that's driven not by scale alone, but by purpose. That vision became Afinitiq Consulting, a strategy-first growth partner built on one shared belief: Sustainable growth begins when businesses deeply understand their customers, and when insights are turned into decisive action. The Heart Behind Afinitiq Hitesh and Greg have seen firsthand how companies struggle with market complexity, fragmented strategies, and difficulty expanding across Southeast Asia’s diverse cultures. Too many brands enter new markets blindly, without the empathy or clarity needed to succeed. Afinitiq was created to change that. Today, they help companies: ✨ Navigate Southeast Asia market entry with clarity and confidence ✨ Build customer-first go-to-market strategies rooted in insight, not assumption ✨ Strengthen digital capabilities across creative, analytics, content & performance ✨ Operate with agility through fractional leadership, advisory & project-based models Across industries from pharma and healthtech to sustainability, lifestyle, energy supplements, furniture and more, they’ve seen the impact of the right strategy at the right moment: * Leadership teams gaining confidence to expand * Founders seeing dreams turn into momentum * Brands transforming confusion into measurable growth Their Journey Before co-founding Afinitiq: Hitesh spent 15+ years at Google across India & Singapore, leading analytics and customer experience to unlock value through meaningful insights and digital maturity. Greg spent nearly 12 years at Google and several years at Accenture, leading APAC marketing for Google Play, shaping brand strategy across China, and scaling SMB marketing across Southeast Asia. Two different paths, one shared mission: to help businesses grow with clarity, empathy, and customer affinity. What’s Next Looking ahead, they are focused on: 🚀 Expanding Afinitiq’s regional presence 📊 Deepening analytics & performance capabilities 🌏 Building scalable market-entry playbooks that help brands grow faster, smarter, and with real customer connection Afinitiq Consulting #foundersandleaderscouncil
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Gregory Satvinit shared thisWhat an incredible two-year milestone this is for Afinitiq Consulting! This journey has been defined by amazing opportunities, personal growth, and, most importantly, the wonderful clients we've been fortunate enough to partner with. From day one, our north star has been to deliver success through an unwavering customer-first approach. A huge thank you to our clients and partners for not just trusting us, but for challenging us to find innovative solutions to help you scale, adapt, and grow. As Hitesh Kalra mentioned, we truly believe that "1+1 = Infinite" when partnerships meet purpose. The first two years have proven that, and as we look ahead, we are more energized than ever to tackle the next set of challenges and to drive even greater impact. The best is clearly yet to come!Gregory Satvinit shared this✨ Afinitiq turns 2! ✨ As we celebrate this milestone, we want to take a moment to thank our clients and partners who have trusted us on their journeys. Your belief in us has been the foundation of everything we’ve built. ♥️ In just two years, we’ve had the privilege of working with clients across Singapore, Malaysia, Hong Kong, India, Belgium, the US, Switzerland, Thailand, the UK, and Norway helping businesses scale, adapt, and expand into Southeast Asia and beyond. Afinitiq started as a shared vision between Gregory Satvinit and me, grounded in one principle: customer centricity above all else. Every strategy, every partnership, every project has been driven by this belief. As we like to say: “1+1 = Infinite” because when partnerships meet purpose, the potential is boundless. We’re excited about the road ahead, and grateful for the community that makes this journey so meaningful. Here’s to the next chapter of growth, impact, and infinite opportunities! 🚀
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Gregory Satvinit shared thisThrilled to reflect on a successful partnership with our client, EMA Global, at this year's #TotalRewardsSG. Our goal was to ensure their expertise in Duty of Care and employee wellbeing were front and center, and the engagement at their booth was a testament to that success. A big thank you to the team at Human Resources Online for orchestrating a seamless and high-caliber event. #TotalRewardsSG #Partnerships #EventSuccess #EMAGlobal #Afinitiq #DutyOfCare #BrandBuildingGregory Satvinit shared thisDelighted to wrap up a productive two days at the #TotalRewardsSG, where we were supporting our client, EMA Global in establishing their brand presence and quality industry relationships! Organised by Human Resources Online, this was the 14th annual edition of #TotalRewardsSG, the region’s longest-tenured event bringing together HR, rewards, and C&B professionals under one roof. The EMA Global booth at this event, hosted at Shangri-La Singapore, was a hub of activity, where the team discussed Duty of Care, security, employee wellbeing during travel, with the attendees. Both days saw robust activity at the booth, leading to strong traction and engagement in putting forward the importance of Duty of Care for progressive employers across the region. We’re glad to have been part of this experience with our friends at EMA Global. Well done to the Human Resources Online team for a smooth partnership. The team has been extremely responsive and professional, and the event was carried out with high standards of organization. Industry events like this are a great way to foster meaningful relationships, and we at Afinitiq pride ourselves in securing the most high-impact and relevant growth opportunities for our clients. Do connect with Hitesh Kalra or Gregory Satvinit to find out how we can bring you the right solutions for your company. #TotalRewardsSG #Partnerships #EventSuccess #EMAGlobal #Afinitiq
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Gregory Satvinit shared thisAnother successful #GeminiAcademy delivered by TechHalo! THANK YOU Dr. Hussain (Alumnus-IIT/IIM/Oxford/RSB) for your mastery in engaging an audience hungry to learn about AI. And thank you Google, Singapore Computer Society and National Library Board for the wonderful partnership. Keep an eye out for more sessions coming your way!Gregory Satvinit shared thisThank you to all who joined us in person at the library@harbourfront and online for our #GeminiAcademy AI workshop led by our very own AI Advisor, Dr. Hussain (Alumnus-IIT/IIM/Oxford/RSB). As a part of the #DigitalForLifeFestival, we brought together 126 curious and engaged learners to explore the world of AI and to learn how Gemini can help them boost their creativity and everyday productivity. Grateful for the collaboration with Singapore Computer Society, National Library Board, and Google in making AI literacy more accessible to Singaporeans across all walks of life. At TechHalo, we’re passionate about empowering communities and businesses with essential tech skills. Here's to learning and growing together! 💡📚 #TechHalo #AI #AILiteracy #TechEducation #GenAI #AILeadership
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Gregory Satvinit shared thisCounting down to our next edition of #GeminiAcademy this Sunday at the library@harbourfront. See you there!Gregory Satvinit shared thisExperience the impact AI can have on your everyday efficiency through #GeminiAcademy brought to you by Singapore Computer Society, National Library Board, Google, and TechHalo. Join our interactive hour-long workshop on 10th November, 3PM-4PM at the library@harbourfront or online, and explore practical ways AI can simplify your daily tasks. This session offers you a unique chance to gain hands-on experience, enhancing your skills to maximize productivity with AI tools. Don’t miss out on the opportunity to learn directly from industry leaders. Ensure your seat by registering now and take the first step towards boosting your everyday efficiency. https://lnkd.in/gCPyJati #TechHalo #AI #AILiteracy #TechEducation #GenAI #ProductivitySCS Digital Experience: Building AI Literacy for Everyday Productivity (via Eventbrite)SCS Digital Experience: Building AI Literacy for Everyday Productivity (via Eventbrite)
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Gregory Satvinit shared thisOur next Google #GeminiAcademy training in Singapore is coming your way on Nov 10th, in-person at the Harbourfront library and online via Zoom as a part of IMDA's Digital For Life program. Find out all the details and registration link below!Gregory Satvinit shared thisExperience the impact AI can have on your everyday efficiency through #GeminiAcademy brought to you by Singapore Computer Society, National Library Board, Google, and TechHalo. Join our interactive hour-long workshop on 10th November, 3PM-4PM at the library@harbourfront or online, and explore practical ways AI can simplify your daily tasks. This session offers you a unique chance to gain hands-on experience, enhancing your skills to maximize productivity with AI tools. Don’t miss out on the opportunity to learn directly from industry leaders. Ensure your seat by registering now and take the first step towards boosting your everyday efficiency. https://lnkd.in/gCPyJati #TechHalo #AI #AILiteracy #TechEducation #GenAI #ProductivitySCS Digital Experience: Building AI Literacy for Everyday Productivity (via Eventbrite)SCS Digital Experience: Building AI Literacy for Everyday Productivity (via Eventbrite)
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Gregory Satvinit shared thisI'm so honored and grateful to be partnering with Google in making AI literacy more accessible to general learners, working professionals, and businesses through #GeminiAcademy! This is a significant milestone for TechHalo and I can't wait for what lies ahead!Gregory Satvinit shared thisWe are excited to announce our collaboration with Google as a training partner for #GeminiAcademy, Google's Gen AI skilling program originally designed for teachers, that is now being expanded to general learners, working professionals and SMB's! We kicked off our first training this past Sunday, delivering #GeminiAcademy in Singapore, the first country where the program will be extended beyond the classroom to make AI literacy more accessible to Singaporeans. The workshop titled "Build Your AI Literacy for Everyday Productivity with Gemini" was organized in collaboration with IMDA and the National Library Board (NLB), as part of NLB's beS.U.R.E Together roadshow at Our Tampines Hub. Rushikesh Chopade, a member of our TechHalo family spent 2 hours engaging with nearly 40 learners introducing them to AI, getting hands on with Gemini's many features in helping to streamline tasks and boost productivity, and guiding them on using AI in a safe and responsible manner. We are extremely proud to be contributing alongside Google in empowering diverse learners with AI literacy through #GeminiAcademy. We're looking forward to elevating our partnership with Google beyond the shores of Singapore and to make AI literacy more accessible to learners and businesses all around the world!
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Gregory Satvinit shared thisI'm looking forward to sharing the stage with amazing panelists who will be sharing personal stories on "Thriving Through Turbulence: Navigating Pre- and Post-Layoffs" at the Singapore National Library on May 29, 7 pm. This event will be packed with valuable insights and strategies to help you navigate career transitions, manage change, and build resilience. Big #thanks to Lindy Heng, who will be moderating, for inviting me to be a part of the panel!Thriving Through Turbulence: Stories of Navigating Pre- and Post-LayoffsThriving Through Turbulence: Stories of Navigating Pre- and Post-Layoffs
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Gregory Satvinit reacted on thisGregory Satvinit reacted on thisEvery once in a while, you work in an ecosystem that resets your benchmarks, Singapore is one of them. High standards. Sharp thinking. Relentless focus on getting it right. What makes it special is the amazing partner network with diverse perspectives, deep expertise and a shared commitment to excellence. Big thanks to Ridzwan Ibrahim, Shing Quah , Charubala Seshadri , Kenny Saw , Yeo Yong Hui , Samantha Chui S. , Sekar, Victoria S. , Gregory Satvinit , Hitesh Kalra, Anna Rossati, Florian Heyden, Niket Kumar and the wider team that continuously pushes the bar higher. And sincere thanks to Naeem Shahab Khan & Kim Binderup for their unwavering support and sponsorship in making this happen
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Gregory Satvinit reacted on thisGregory Satvinit reacted on thisSuch a proud moment to finally share a project that we’ve been working tirelessly on for months, and marking a significant milestone for PML - our first brand launch beyond nicotine - Neuro Gum Australia. The new generation of energy supplements: a chewing gum containing caffeine and B Vitamins. Two weeks ago, I had the opportunity to present alongside Karishma Bedi at our ANZPI cluster conference, and officially introduce Neuro as our first Consumer Health brand. It’s been equally rewarding and challenging to lead the marketing side of this project, bringing this global brand to life locally from strategy to launch. Alongside an epic international, cross-functional team and agency village, we’ve moved fast, stayed agile, and had some fun along the way! Grateful to be part of a team shaping the future, and so excited to make Neuro the go-to energy supplement in Australia. Check us out on Amazon Australia by searching Neuro Gum, and follow @neurogumau on Instagram for updates!!! James Neill Sarah Gladman Geordie Lukacs Daniel Gledhill Anna Rossati Victoria S. Tuhin Jain Edward Otty Nick D. Gabrielle Somerville Allira Lignos Molly Lacy Bige Yilmaz Kashish Sandhu Samuel M. HD T. Ryan King Chris M. Gregory Satvinit Hitesh Kalra Niket Kumar
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Gregory Satvinit reacted on thisWhat a year it has been for Incrementum. When we started this, the goal was to provide founders with the dedicated execution needed to turn big-picture strategies into real, measurable growth. Looking back at 2025, I’m proud of what this team has pulled off: • We doubled our team size and more than doubled the number of projects we delivered. • We expanded our footprint across Hong Kong, Singapore, and Belgium. • We helped clients like I Only Fly First Class achieve a 37% increase in gross profit in just two months. A massive thank you to our strategic partners, Afinitiq Consulting, and every client who trusted us with their growth this year. We treat your business like our own, and that trust is everything 🚀. To the team: Thank you for the heavy lifting. It wasn't always easy, but it was worth it. 2026 is going to be even better. Let’s go! 💪Gregory Satvinit reacted on this2025 was a year of growth and impact for Incrementum. 🚀 We doubled our team, expanded our services, and delivered measurable results for our clients. Highlights from this year: • Driven a 37% gross profit increase for I Only Fly First Class in just 2 months by aligning their sales team • Partnered with Afinitiq Consulting to combine their marketing strategy with our sales & marketing execution - bridging the gap for our partners • Doubled (2x) our team size and the number of projects we delivered this year • Expanded our footprint to 3 countries: Hong Kong, Singapore, and Belgium • Helped our clients secure meetings across Education, Tech, F&B, Hotels, and Construction, just to name a few • Launched new Social Media and Coaching services to help SMEs scale This growth comes down to a simple formula: showing up, doing the work, and treating every client’s business like our own. If your team is looking to turn strategy into measurable growth in 2026, let’s connect. #WithIncrementum #GrowthTeam #SalesSupport #StartupGrowth #MarketingExecution #ClientWins #B2BGrowth
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Gregory Satvinit reacted on thisGregory Satvinit reacted on thisAs I close out 2025, I wanted to highlight instead how it started. In the beginning of the year I was still in the midst of finding my next full-time role. After some promising conversations did not turn out the way I had expected I naturally found myself at a low-point. I wondered "Why bother spending so much time on improving mental well-being in 2024 if this is where I end up?" However, investing in yourself oftentimes manifest in ways you don't expect. After a few days where I had zero motivation to do anything I suddenly decided to get out of bed and head to the gym. No mentally psyching myself up, reflecting on life etc. I just got up and went. And just like that life moved on but more importantly I moved on. Why am I sharing this? Social media and mainstream news tends to highlight the top 0.1% of achievements and it can feel like if you are not accomplishing it or experiencing this constantly then something is wrong. However, I am here to tell you that is not the case and it's okay. So invest in yourself, remember life is now and you are still here. (You don't have to be this person in the image)
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Bernard Lim
WuWa Studios • 4K followers
GenAI without governance isn't innovation. It’s a lawsuit waiting to happen. ⚖️ When Dr. (h.c.) Jaslyin Qiyu, formerly from Mad About Marketing Consulting, approached us, we took notice. One of Singapore’s massive banks wanted a creative marketing compliance platform. This bank has at least SGD$ 600 billion in total assets. The problem it faces terrifies every Chief Risk Officer in the GenAI age: "Creative teams are using GenAI to move fast, but Compliance is flying blind. How do we ensure speed doesn't break the law?" Jaslyn knows that in banking, an unlicensed likeness or an off-brand hallucination isn't just an "oops." It’s a regulatory violation. We mapped out a "GenAI Creative Governance Engine." We rejected the idea of a simple "AI Checker." That’s a toy. Banks need a fortress. Instead, we designed a Full-Stack Compliance Architecture based on three sovereign pillars: - The "Brand Sentry" (OpenAI + Custom Logic): An automated analysis layer that scores every uploaded image for emotional tone, archetype alignment, and distinctiveness before it leaves the draft folder. - The "Legal Shield" (TinEye Integration): A rigorous Reverse Image Search protocol that scans specifically for copyright infringement, stock image misuse, and unlicensed celebrity likenesses. - The "Audit Vault" (Immutable Logging): Every pixel and every decision is logged into an immutable PostgreSQL database, generating instant, audit-ready PDF reports for the Risk Team. The result? Creative teams get the speed of AI. Compliance teams get the safety of a vault. This "Creative Governance" logic isn't just for Banking. It is the new standard for: i. Pharma Marketing 💊: Automatically scanning promotional materials to ensure strict adherence to FDA/HSA communication guidelines before publication. ii. Global Franchising 🍔: Enforcing brand consistency across thousands of local franchisees using AI to generate localized social content. Imagine this scenario: - Input: A copywriter uploads an AI-generated campaign image featuring a "generic" businessman. -Process: The WunderWaffen Platform instantly runs a 3-way check: Brand Tone Analysis (Pass), Copyright Search (Fail - Likeness Match Found), and Regulatory Scan (Pass). - Output: The system blocks the download and flags the specific likeness risk in a PDF report sent to Legal. Time taken: 15 seconds. Tech Stack: AWS Lambda, Node.js, React, OpenAI API, TinEye API, Kantar API, PostgreSQL. Huge respect to Dr. (h.c.) Jaslyin Qiyu for seeing the vision. Most agencies just want to make things look cool. She understands that in 2026, safety is the ultimate feature. I documented this "AI Compliance Architecture" in a 1-page visual schematic. Comment "SAFE" and I'll auto-send it to your DM. 👇 (Repost this to receive the full blueprint package. Please CONNECT.) #GenAI #BankTech #Compliance #RegTech #AIGovernance #FinTech #WunderWaffen #RiskManagement #DigitalTransformation #FutureOfBanking
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Bruno Mickael da Silva
1MX AI • 5K followers
Joined the AI Accelerate founder session last week at NUS Enterprise together with Murli Ravi from Tin Men Capital and Jeffrey Paine from Golden Gate Ventures to discuss how we nvest in the era of AI. The room was filled with 25 AI-native startups, many of them preparing to raise. A big part of the conversation focused on how investors are currently evaluating AI companies and what really matters beyond the initial excitement. One observation from what we are seeing at 1MX AI is that AI is shortening product development cycles, but it has not shortened the timelines required to build durable companies. Today small teams can prototype and launch AI products far faster than before. Open source models, APIs, and developer tooling mean capabilities that once required large teams can now be built in weeks. But the harder parts of company building remain the same. Customer adoption still compounds slowly, distribution still takes time to build, and long term advantages tend to come from data, workflow integration and user trust rather than model access alone. That is why speed of execution matters, but durability still matters more. Great discussion and thoughtful questions from the founders. Thanks to Jit Singh and the NUS Enterprise team for bringing everyone together! 🚀 1MX AI
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DAFIZECK Daud
The Ledger Asia • 270 followers
🚀 AI as the Force Multiplier for Singapore’s SMEs Despite global uncertainty, Singapore’s SMEs are entering 2026 with resilience, agility, and ambition. LinkedIn’s latest Work Change Report reveals three growth engines powering their success: 🔹 AI & technology driving speed and scale 🔹 Authenticity & brand credibility building trust in a crowded digital space 🔹 Networks & relationships unlocking real opportunities Yet, adoption gaps remain. Only 26% of professionals use AI for advanced tasks, and many SMEs are still unsure which skills to prioritise next. The appetite for hands-on learning is clear — SMEs want real-life projects, daily applications, and practical training to make AI immediately useful. “Authenticity and trust matter more than ever, and networks are the new currency for growth.” – Elsie Ng, Director, LinkedIn Talent Solutions, Singapore & Malaysia At LinkedIn, they’re equipping SMEs with AI-assisted tools, tailored actions, and learning resources to help them scale smarter, build stronger brands, and thrive in the digital economy. #LinkedIn #WorkChangeReport #SingaporeSMEs #AI #DigitalTransformation #Networking #Authenticity #TheLedgerAsia
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Tuomas Peltoniemi
Accenture Song • 8K followers
🚀 Generative AI is reshaping retail discovery in Southeast Asia. Simone Morandi from Accenture Song shared how GenAI and large language models are transforming the way consumers find, trust, and buy products online, and what this means for brands in our region. ✨ Key takeaways: 🔹 Traditional search & conversion funnels are being rewritten by AI-powered experiences. 🔹 Consumers are increasingly treating AI as a trusted adviser, and even a personal shopper. 🔹 Brands that proactively integrate with the AI ecosystem boost visibility and relevance, turning AI into a new “shelf” where discovery happens 🔹 In-store and digital experiences benefit from AI copilots that help teams focus on high-impact engagement. Take a look at the full article here: https://lnkd.in/guPE4dV2
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🙌 Garry Williams
GROUP GROUP • 10K followers
Easiest way to understand future jobs and roles (content engineers, GTM engineers etc.) I've always said, is to simply discuss that with someone doing that type of work right now. So I'm pleased to drop the latest PROFESSIONAL PROFESSIONALS chat, with Stacy Goh. Stacy is a Snr Marketing & Product Specialist at Jasper, a brand experience AI platform purpose-built for marketeers. Big global company, but still with lean ethos locally in Aus, and Stacy gave a talk on her role a few weeks back at the Generate - The B2B Marketing Community in ANZ conference, and I really enjoyed the way she articulated it. Bang. Interview lined up pronto. She talks in this chat about her role being this sort of 3-way venn diagram of subject-matter expert for marketing, prompt engineering, and product management. It's exactly the type of work I enjoy and respect, so why wouldn't I want to nerd out on it in a chat like this? A spoiler for those not in marketing: we stick up for the marketers in this one. Three cheers for the marketers, it is a complicated beast of a responsibility, but also an incredibly rewarding one. Anyone looking to understand a bit more about future roles with a marketing and product overlap, how to position yourself for a seat at the table in a marketing sense, and those who enjoy putting their fingerprints all over a lean operation, will enjoy this one a lot. Read the GROUPED by GROUP GROUP newsletter with Stacy in the link in my profile 👆
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Alvin Toh, MBA, AdvDip-Data Protection, CIPM,CIPP, GRCP
I turn trust into growth… • 1K followers
Singapore’s AI moment just collapsed your talent plan. PM Lawrence Wong's budget announcement on AI Adoption underlines Singapore is doubling down on AI adoption for businesses. The recent stock market sold off on SAAS and outsourcing stocks, in reaction to Anthropic's Claude code skills release that could do the work of several job functions and tasks so quickly and with good quality, with a user just prompting the AI, shook the industry. It's a wake up call to act. If AI can code, what happens to your junior team… and your margins… in the next 12 months? I used to ship software projects worth hundreds of thousands of dollars, staring at terminals till 2am, manuals open, grabbing midnight supper of teh and satay while waiting for code to compile. Today, as a business executive, I can prompt an AI agent and it plans the solution, pulls the right tools, writes the code, and even tests itself. At Straitsinteractive, we’re seeing the same pattern with clients in legal, finance, manufacturing, education and healthcare: workflows that once needed three juniors now need one empowered “AI bilingual” and a few well-designed agents. We are doubling down on AI adoption internally and getting SMEs for AI Pilots with various new grants, in line with initiatives as announced in budget speech by PM Wong just now with new AI Council and slew of initiatives. https://lnkd.in/gZxsSYMN Decision-makers who still treat “coding in AI” as a tech fad are missing the bigger market shift: once you can codify what your team does, it becomes computable, optimisable… and eventually, automatable. Within 12 months, up to 50% of entry-level white-collar work in research, analysis, drafting and reporting inside your org can either be displaced or dramatically compressed into higher-leverage roles. The question isn’t “will AI impact my org?”—it’s “who in my org will learn to direct it first?” My thoughts and actionable advice → Map a 50% rule: List every entry-level task in your function (legal, finance, ops, product), then ask, “If an AI agent did 50% of this, what would that look like in 12 months?” → Appoint 3–5 “AI bilinguals”: Pick domain experts, not techies, and train them to design prompts, agent workflows and QA checks so they become builders, not just note-takers. → Launch a 30-day AI Factory sprint: Run one focused pilot (e.g., contract review, board reports, KPI forecasting) with a clear KPI like “cut cycle time by 40%” and decide in advance what “go big” looks like if it works. “The future belongs to the builders who partner with machines, not compete with them.” If you’re leading a team in legal, finance, education, manufacturing, SaaS or healthcare … what’s the first workflow you’d dare to let an AI agent own 50% of?
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Rachael De Foe
Redefy • 4K followers
The best of Singapore's tech ecosystem is on the road. Maybe it’s time we asked... why? They built or backed our homegrown startups but left certainty to follow momentum. Inspired by *that* essay, I decided to hit record while in SF to capture some of those conversations with founders, operators and investors behind so many of the innovations Singapore proudly calls its own. Big thanks to the friends who shared their stories: Joshua Wong (Hypotenuse AI), Tammie Siew (pebblebed), Rohit Jha (Transcelestial), adriel yong 👋🏻 (Clout Kitchen), Sahil Tapiawala (Atomionics) 🇸🇬👇 If you meet Singapore's tech on the road:
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Angela Cai
Lazada • 719 followers
Lazada just released our latest report in partnership with Momentum Works , "Transforming Ecommerce with AI: Sell Smarter and Shop Better." The report sheds light on the significant impact AI is set to have on Southeast Asia's ecommerce landscape. Projections indicate that AI could unlock a staggering US$131B in annual value for the region's ecommerce industry, potentially propelling regional GMV to US$413B by 2030 in a high adoption scenario. Highlighted in the report are three distinct adoption trajectories, emphasizing the widening performance gap between early adopters leveraging AI tools and those yet to integrate these innovative solutions across their value chain. From tailored product recommendations to predictive supply chain management and dynamic pricing strategies, these AI-powered tools are no longer merely advantageous—they are foundational for the evolution of commerce. For further insights, check out Tech in Asia: https://lnkd.in/gCCPN4gb To delve deeper into the details, download the full report here: https://lnkd.in/gjPf5rsc.
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Richard Bagnall, Hon FCIPR, FPRCA, FAMEC
CommsClarity Consulting • 7K followers
Earlier this week, I got to chat with Meilin Wong, Milk & Honey PR | Certified B Corp's CEO of Singapore. What we conceived as a discussion for APAC based #publicrelations pros on best practices in comms evaluation quickly developed and we ended up being joined by PRs from 26 countries. Our focus was on THE critical issue facing our industry today: How can #PR practitioners effectively demonstrate genuine impact, in these times of tightened budgets and heightened expectations? We delved into the evolution of PR #measurement over the past 35 years, from basic metrics to sophisticated frameworks, and highlighted current challenges, including audience polarization, media avoidance, and the increased scrutiny from CFOs and CMOs. Some topics we covered: 🔹 Why it's imperative to align communications objectives with your organization’s broader goals 🔹 Why it's essential for all regions to move away from vanity metrics including AVEs. We shared practical ways to do this. 🔹 The importance of my old friend and colleague Mark Weiner’s great advice : “Begin simply, but simply begin.” Why you must start your measurement efforts with practical, achievable steps rather than waiting for the perfect conditions and all the measures that are potentially available. 🔹 How the AMEC Measurement and Evaluation Integrated Evaluation Framework provides a structured approach to measurement and works for any organization with any budget. We know it resonates with the C-suite, so what are the steps required to apply it? 🔹 Why establishing SMART objectives and clear benchmark data before any campaign is critical and why they matter to measure success effectively. 🔹 Finally, we covered how AI is transforming the sector, offering significant advantages in speed, scale, and insight, but also its many risks necessitating focussed human oversight to mitigate issues including bias, misinformation, copyright and privacy. If you're serious about proving the real value of your communications activity, our conversation should help. We offer practical guidance and many suggestions to enhance your measurement practice with immediate effect. If you'd like to watch our chat, please see the first comment below where I have posted the link to the recorded session. I hope it's useful, wherever you are in the world. Meilin and I would welcome your thoughts. What did you think? Anything we missed or you'd find useful for another conversation? Please let us know below.
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Paulo J
Insignia Ventures Academy • 9K followers
Why are you in this line of work? Today's short is from Intellect VP of Strategy Eric Hoang sharing how his mental health journey especially over the pandemic and being a founder himself intersected with joining Intellect at #NYSEFloorTalk with Ashley Mastronardi for International Day 2025 A great conversation overall, especially for those not familiar with Intellect, and somehow Eric's skill(?) of bringing up various capitals and cities across the globe where Intellect's services are available helps communicate just how much the company has scaled over the years See the full interview: https://lnkd.in/gATxYZSe This feature is part of the Going Global project between Insignia Ventures Partners and NYSE, which includes interviews with both Eric in New York and CEO and co-founder Theodoric Chew in Singapore. See the full series here: https://lnkd.in/eernBC56 #intellect #mentalhealth #healthcare
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Alex Marin Gasga
Strategic Advisory, APAC and… • 4K followers
Southeast Asia is rewriting the digital playbook for growth. These three signals explain why. 📈 Digital growth is accelerating beyond expectations. 💡 AI adoption is outpacing infrastructure. 🌏 Consumer curiosity is setting a new global standard. After going through the latest e-Conomy SEA report (by Google, Bain & Temasek), one thing stands out to me: SEA is not just growing. It is rewriting the rules. As per the report, the region is on track to surpass USD 300B in GMV by 2025, beating its original forecast by three years. That acceleration is not an outlier. It is the result of a decade of deepening digital participation and new monetisation strategies that have matured the region’s digital economy. And beneath the headline numbers, the real story is the velocity of AI: • Over 680 AI startups, attracting 30% of private capital • Data centre capacity growing nearly 3x faster than APAC • Consumer interest in AI is 3x higher than the global average This momentum is powerful, but it introduces new complexity and responsibility. Many leadership teams are asking the same question: “How do we start and scale responsibly?” From my work in the region, three principles consistently help leaders cut through the noise: 1️⃣ Build capability, not just capacity. AI creates value when people can translate business context into intelligent workflows, not just when infrastructure scales. 2️⃣ Localise the narrative. SEA is culturally, digitally, and economically diverse. Copy-paste strategies do not work. What succeeds in one market rarely plugs directly into another. 3️⃣ Move fast, but design for trust. Adoption is high, but confidence is fragile. Trust, control, and transparency will determine who leads. Southeast Asia is building its future, not borrowing it. And that future will be shaped not only by who leads in AI, but by who applies it with clarity, context, and care. Let’s help shape that future the right way. #AILeadership #DigitalSoutheastAsia #eConomySEA #SmartScaling #SEAInnovation
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Melissa Shawyer
6K followers
A lot of conversations I’ve been having lately with founders and leadership teams have centred on market expansion, and what it really takes to succeed when entering a new region. It’s not just about having a great product. It’s about building local trust, adapting your message, and showing up in-market with relevance and credibility. This excellent episode of Insignia Ventures Partners podcast brings that to life, featuring terrific insight from Rippling's Elaine Seeto and Joel Cutinho from our Singapore team. Together, they unpack the communications and GTM strategies that make a difference when scaling globally - from brand building and reputation to budget conscious ways to generate momentum in new markets. Highly recommend a listen for any startup thinking about Southeast Asia, Australia or global expansion more broadly. The P.R. Group Paulo J
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Chidi Amudo
MudoZangl • 2K followers
A few weeks ago, we held the first MudoZangl Deep Dive Series titled Carbon Accounting: Mastering Scope 3 Emissions and Evolving Carbon Economy. We convened expert speakers to demystify the carbon accounting fundamentals, navigate the complexities of Scope 3 emissions, and explore the growing carbon economy. We similarly shared insights on MudoZangl's Emissions Exchange app, designed to simplify Scope 3 accounting and facilitate seamless data collection and reporting. We also shared insights into Nigeria's position within global carbon markets and its forthcoming carbon market framework, aiming to align Nigerian companies with international reporting standards. The Expert speakers including Tosin Leye-Odeyemi FCA HCIB, Michael Ivenso, Aleksandar Mirkovic, and myself, broke down the Scope 1, 2 and 3 emissions, various measurement methodologies, and key global standards like the GHG Protocol and IFRS S2. We elaborated on why carbon accounting is vital for organizations committed to sustainability, tracking emissions performance for targeted reduction actions, facilitating reporting, benchmarking, and goal setting aligned with global climate commitments. We emphasized that Scope 3 emissions, often the largest component (65% to 95% of total emissions), are becoming increasingly mandatory for reporting. Nigeria is requiring mandatory reporting for all Public Interest Entities (PIE) by January 1, 2028; and Small and Medium-sized Enterprises (SME) by January 1, 2030. MudoZangl has aggregated these insights into a resource for people and organizations. You can download the report below. We believe that by embracing carbon accounting and appropriate digital tools, organizations can achieve compliance, manage carbon exposure risks, improve operational efficiency, and unlock new opportunities in the dynamic carbon-conscious economy MudoZangl
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Nelson Lee
Self-employed • 2K followers
Everyone's talking about OpenClaw. But most Singapore business leaders I speak to are asking: "What is it, and should I care?" Short answer: Yes. Here's why. OpenClaw is an open-source AI agent that runs on your own computer. It doesn't just answer questions like ChatGPT — it actually does things. → Clears your inbox → Sends emails → Manages your calendar → Drafts reports → Books flights All from WhatsApp or Telegram. On your own hardware. Your data never leaves your machine. Last week, 350+ builders packed the OpenClaw Singapore meetup at SQ Collective. Half the room had never coded. China is so excited about it that cities like Shenzhen and Wuxi are building entire industries around it. Tencent just connected it to WeChat. But here's what I think Singapore business leaders are missing: This isn't a toy for developers. This is a preview of your future workforce. Imagine your ops manager has an AI agent that: → Pulls sales data every morning → Flags anomalies before the 9am meeting → Drafts supplier emails based on inventory levels → Schedules follow-ups automatically No SaaS subscription. No vendor lock-in. Running on a $1,500 laptop in your office. The businesses that figure this out first won't just save costs. They'll operate at a speed their competitors can't match. I've spent the last 13 years building digital solutions for traditional businesses — from jewelry marketplaces to F&B to real estate. OpenClaw is the most exciting thing I've seen since the smartphone. Not because of the technology. Because of what it means for the uncle running a 30-year-old trading company who can now have the same AI capabilities as a Silicon Valley startup. That's the real revolution.
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Paul D'Arcy
12K followers
Thanks you to MarketingTech for looking closely at AI performance marketing in the mobile world and highlighting the opportunity for advertisers to move beyond Google and Meta to drive incremental reach and to improve campaign efficiency. "AI and machine learning have powered digital advertising for years, but until recently, those capabilities were mostly concentrated inside Google and Meta. Now, companies like Moloco are applying AI-driven optimisation at a massive scale to independent apps, which account for 70% of mobile digital activity. This development gives advertisers a new way to run outcome-optimised campaigns across millions of apps. By expanding beyond the walled gardens, they can reach more users, lower customer acquisition costs, and boost incremental conversions—all without sacrificing performance." Read the full article: https://lnkd.in/gR5t4wVN
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