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Co-Founder at PinMeTo - Taking people from search to action, as the number one search…
Artiklar av Daniel
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How to manage your multi-location brand's online response to coronavirus
How to manage your multi-location brand's online response to coronavirus
With coronavirus disease (COVID-19) spreading globally, many multi-location brands are having difficulties coordinating…
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Do you love Sales? Want to be part of PinMeTo?
Do you love Sales? Want to be part of PinMeTo?
You will play an important part in our small high performance sales team in Stockholm. Contact our Sales Manager: Björn…
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Epidemic failure within online marketing for store front businesses
Epidemic failure within online marketing for store front businesses
There is an epidemic failure within online marketing for store front businesses to understand what is really happening..
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Daniel Melkersson har lagt upp detta𝗣𝗶𝗻𝗠𝗲𝗧𝗼 𝗶𝘀 𝗺𝗼𝘃𝗶𝗻𝗴 𝗳𝗮𝘀𝘁. 𝗡𝗼𝘄 𝘁𝗵𝗲 𝘀𝘁𝗼𝗿𝘆 𝗻𝗲𝗲𝗱𝘀 𝘁𝗼 𝗺𝗼𝘃𝗲 𝗷𝘂𝘀𝘁 𝗮𝘀 𝗳𝗮𝘀𝘁. We’re building an AI driven platform for multi location brands, shipping new capabilities at a pace that is changing how local visibility actually works. Now we are looking for someone who can turn that into 𝗰𝗹𝗲𝗮𝗿, 𝘀𝗵𝗮𝗿𝗽 𝗚𝗧𝗠 𝘁𝗵𝗮𝘁 𝗱𝗿𝗶𝘃𝗲𝘀 𝗿𝗲𝗮𝗹 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀. This is not a typical PMM role. It is about shaping how a category evolves while we scale. 𝗞𝗻𝗼𝘄 𝘀𝗼𝗺𝗲𝗼𝗻𝗲? 𝗧𝗮𝗴 𝘁𝗵𝗲𝗺 👇 ���𝗿 𝗿𝗲𝗮𝗰𝗵 𝗼𝘂𝘁. Link in comments. #PinMeTo #ProductMarketing #GTM #AI #SaaS
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Daniel Melkersson har lagt upp detta𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 𝗔𝗜 𝘄𝗼𝘂𝗹𝗱 𝗸𝗶𝗹𝗹 𝘀𝗲𝗮𝗿𝗰𝗵. It won’t. It’s being built into it. Google is now turning Maps into a conversational discovery engine. People are moving from typing simple searches to asking for recommendations in a much more natural way. Not just “burger near me” but things like “where should we go for a relaxed dinner outside?” or “what’s a good place for a group dinner nearby?” That matters because Google already owns one of the strongest local data advantages in the world. Massive place data, huge review volume, real world engagement signals, and years of user behavior connected to intent. That is very hard to compete with. For multi location brands, this is a big shift. 𝗜𝘁 𝘂𝘀𝗲𝗱 𝘁𝗼 𝗯𝗲 𝗮𝗯𝗼𝘂𝘁 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗳𝗼𝘂𝗻𝗱. 𝗡𝗼𝘄 𝗶𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗲𝗱. And those are not the same thing. The brands that win will not just be the ones with strong visibility. They will be the ones with the clearest and most consistent local presence across every location. Accurate data. Strong reviews. Relevant content. Real trust signals. At PinMeTo , this is exactly the shift we are building for. 𝗔𝗜 𝗶𝘀𝗻’𝘁 𝗿𝗲𝗽𝗹𝗮𝗰𝗶𝗻𝗴 𝗹𝗼𝗰𝗮𝗹 𝘀𝗲𝗮𝗿𝗰𝗵. 𝗜𝘁’𝘀 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗵𝗼𝘄 𝘄𝗶𝗻𝗻𝗲𝗿𝘀 𝗴𝗲𝘁 𝗰𝗵𝗼𝘀𝗲𝗻.
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Daniel Melkersson har delat dettaIn March, PinMeTo delivered 42K new Places POI data to Overture Maps Foundation. Glad to be a part of the journey!Daniel Melkersson har delat dettaMarch's Overture Maps Foundation release is 615 GB. This is 98 GB more than last month's release and the largest month-to-month jump I can remember seeing. Buildings alone are 48 GB of that increase. Very few hexagons saw a net decrease in buildings but the global south in general saw widespread increases. Other dataset increases: Addresses jumped from 19 to 23 GB. Places: 7 to 9 GB. Transport: 80 to 98 GB. Infrastructure: 11 to 14 GB. Land: 25 to 31 GB. Land cover: 97 to 104 GB. Land use: 16 to 19 GB. Water: 24 to 28 GB. The Canadian building count net increase was more modest this month at 16,127 bringing the total to 13,714,468. Canada's buildings usually live in 6-8 Parquet files but I had to scan over 150 in this release to count all of them. There might be something up with spatial sorting. Foursquare's POI count saw a net increase of 76K and PinMeTo's saw an extra ~42K. Meta saw a net decrease of 120K. Most POIs in open oceans that I've come across were from Meta so seeing this number go down might mean an improvement in accuracy. Microsoft saw a net decrease of 168K.
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Daniel Melkersson har lagt upp dettaGoogle Maps is evolving into an AI-powered discovery layer for the real world. People are no longer just searching for places. They’re asking questions about what they want to do right now: “Where can I get a quick dinner nearby that’s open now?” “Is there a pharmacy close by that’s open late?” Instead of showing a list of links, Maps increasingly delivers direct recommendations. For multi-location brands, this shift is significant. AI recommendations depend on the quality of local business data, such as: • Business listings • Customer reviews • Location attributes • Photos and visual signals • Real-world activity around the location If this data is clear, structured, and consistent, your locations can be recommended. If not, they’re simply overlooked. At PinMeTo , we see the transition clearly: Local visibility is moving from search rankings to AI-driven recommendations. The brands that invest in structured, reliable location data today will be the ones customers discover tomorrow. More from Google in comment 👇
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Daniel Melkersson har lagt upp dettaMost companies think AI is about finding answers. That era is already ending. The next phase of AI is about 𝐭𝐚𝐤𝐢𝐧𝐠 𝐚𝐜𝐭𝐢𝐨𝐧. Not search engines. 𝐀𝐜𝐭𝐢𝐨𝐧 𝐞𝐧𝐠𝐢𝐧𝐞𝐬. ⚡ The behavioral shift is happening right now. Enterprise teams are no longer asking: “Where can I find this?” They’re asking: “𝐂𝐚𝐧 𝐀𝐈 𝐣𝐮𝐬𝐭 𝐝𝐨 𝐢𝐭?” - Analyze the data. - Write the report. - Navigate the software. - Complete the workflow. End-to-end. 🏁 Every major AI company is moving in the same direction. Google → turning Search + Workspace into AI-orchestrated workflows. Perplexity → evolving from research engine to AI agents. Anthropic → building AI for complex reasoning and enterprise work. Different strategies. Same destination. 🔥 The real battle isn’t models. It’s workflows. The AI that becomes embedded in how teams plan, decide, and execute will win. Not the AI that finds answers fastest. But the one that turns information into action. At PinMeTo this is exactly the direction we’re building toward with Places AI. AI that doesn’t just surface insights about your locations… …but helps teams execute 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 𝐰𝐢𝐧𝐧𝐢𝐧𝐠 𝐚𝐜𝐭𝐢𝐨𝐧. 💡 The real question for brands now: Will your business be part of AI-driven decisions or invisible to them? The shift has already started. #AI #AgenticAI #FutureOfSearch #EnterpriseAI #DigitalMarketing
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Daniel Melkersson har lagt upp detta𝗪𝗵𝗲𝗻 𝗔𝗜 𝗱𝗼𝗲𝘀 𝘁𝗵𝗲 𝘀𝗲𝗮𝗿𝗰𝗵, 𝗲𝘃𝗲𝗿𝘆 𝗽𝗹𝗮𝗰𝗲 𝘆𝗼𝘂 𝘀𝗵𝗼𝘄 𝘂𝗽 𝗺𝗮𝘁𝘁𝗲𝗿𝘀. Location marketing is no longer just about ranking. AI doesn’t simply show a list of links. It scans the entire internet; maps, listings, reviews, websites, and social platforms and decides which brands to recommend. That means visibility is no longer about 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂 𝗿𝗮𝗻𝗸. It’s about 𝗲𝘃𝗲𝗿𝘆 𝗽𝗹𝗮𝗰𝗲 𝘆𝗼𝘂𝗿 𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝘀𝗵𝗼𝘄 𝘂𝗽. If your data is inconsistent, outdated, or missing across the web, AI won’t trust it. And if AI doesn’t trust it, it won’t recommend it. 𝗙𝗼𝗿 𝗺𝘂𝗹𝘁𝗶-𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻 𝗯𝗿𝗮𝗻𝗱𝘀, location marketing today means making sure every location is: • Accurate everywhere search is happening • Consistent everywhere search is happening • Structured for AI to understand everywhere search is happening
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Daniel Melkersson har delat dettaLocal SEO report 2026: what really drives visibility? AI didn’t replace SEO it made it more selective. For multi-location brands, it’s no longer just about ranking. It’s about being clearly understood and recommended. Read more in. PinMeTo SEO ranking factors 2026 👇Daniel Melkersson har delat dettaLocal SEO ranking factors in 2026: what actually drives visibility now? It's true that AI did NOT replace the SEO fundamentals. Nonetheless, for multi-location brands, ranking is now about being confidently understood and recommended across AI-driven search. In our new guide, we break down: • The 3 core ranking signals and what they mean in practice • Why “open now,” review recency, and citations matter more again • How AI shifts visibility from ranking to inclusion Key takeaway 👉 visibility today is about signaling clarity at scale. 📖 Full breakdown here: https://lnkd.in/epUtTi-H #LocalSEO #AISearch #PinMeToLocal SEO Ranking Factors in 2026: How AI Changed Google Search RankingLocal SEO Ranking Factors in 2026: How AI Changed Google Search Ranking
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Daniel Melkersson har lagt upp detta𝗔𝗜𝘀 𝗮𝗿𝗲 𝗵𝗶𝗴𝗵𝗹𝘆 𝗶𝗻𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝘄𝗵𝗲𝗻 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗶𝗻𝗴 𝗯𝗿𝗮𝗻𝗱𝘀 𝗼𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀. Ask the same AI the same question 100 times and you’ll likely get 100 different lists. Different brands. Different order. Different number of results. That makes one thing clear: 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 “𝗿𝗮𝗻𝗸𝗶𝗻𝗴 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻” 𝗶𝗻 𝗔𝗜 𝗮𝗻𝘀𝘄𝗲𝗿𝘀 𝗶𝘀 𝗹𝗮𝗿𝗴𝗲𝗹𝘆 𝗻𝗼𝗶𝘀𝗲. So what should marketers focus on instead? 👉 𝗥𝗲𝗹𝗶𝗮𝗯𝗹𝗲 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗔𝗜 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝘀𝗲𝘁. For what we do at PinMeTo making our multi-location brands win, it comes down to one thing: 𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. AI assistants don’t recommend location based brands in the abstract. They recommend the 𝗰𝗹𝗼𝘀𝗲𝘀𝘁, 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱, 𝗺𝗼𝘀𝘁 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 location that matches intent. In an AI-driven discovery world, the winners won’t be the brands that “rank #1.” They’ll be the brands that are 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆 𝗩𝗜𝗦𝗜𝗕𝗟𝗘, 𝗧𝗥𝗨𝗦𝗧𝗘𝗗, 𝗮𝗻𝗱 𝗠𝗔𝗖𝗛𝗜𝗡𝗘-𝗥𝗘𝗔𝗗𝗔𝗕𝗟𝗘 𝗘𝗩𝗘𝗥𝗬𝗪𝗛𝗘𝗥𝗘.
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Daniel Melkersson har lagt upp detta𝗪𝗵𝗲𝗻 𝗔𝗜 𝗮𝗴𝗲𝗻𝘁𝘀 𝘀𝘁𝗮𝗿𝘁 𝗺𝗮𝗸𝗶𝗻𝗴 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀, 𝘁𝗵𝗲 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗮𝗱 𝗳𝘂𝗻𝗻𝗲𝗹 𝗯𝗿𝗲𝗮𝗸𝘀. The web is shifting from human-driven discovery to agent-driven decisions. AI traffic is exploding. Autonomous agents search, compare, decide, and transact, often without a human ever seeing an ad. When agents act independently, the traditional marketing funnel, impressions → clicks → conversions, now breaks down and measurement becomes blurry. 𝗦𝗼 𝗵𝗼𝘄 𝗱𝗼 𝗺𝘂𝗹𝘁𝗶 𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻 𝗯𝗿𝗮𝗻𝗱𝘀 𝘄𝗶𝗻 𝗶𝗻 𝗮𝗻 𝗮𝗴𝗲𝗻𝘁𝗶𝗰 𝘄𝗼𝗿𝗹𝗱? 𝗔𝘁 𝘁𝗵𝗲 𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻 𝗹𝗲𝘃𝗲𝗹. You can delegate a click. You cannot delegate a physical visit. Real-world locations are where intent becomes action, whether the discovery started in search, maps, social, or inside an AI assistant. 𝗙𝗿𝗼𝗺 𝗮 𝗣𝗶𝗻𝗠𝗲𝗧𝗼 𝗣𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲 At PinMeTo, we’ve spent years building the foundation for this shift. While others optimized ads, we optimized location intelligence: - Structured, high-quality location data. - Continuous validation across search, maps, social, and AI - Visibility where discovery actually happens - Measurement tied to real-world performance Now, with PinMeTo releasing PLACES AI, that foundation becomes agent-ready. 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗶𝗻 𝗮𝗻 𝗮𝗴𝗲𝗻𝘁𝗶𝗰 𝘄𝗲𝗯: - AI agents rely on structured, trusted location data - Discovery happens across fragmented ecosystems - The “winner” is the brand whose locations are accurate, enriched, and machine-readable everywhere. We don’t just connect ads to visits. We ensure every location is visible, trusted, and actionable, no matter whether the decision is made by a human or an AI agent.
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Daniel Melkersson har gillat dettaDaniel Melkersson har gillat dettaI'm incredibly proud to share that we're giving the Google Maps driving experience its biggest update in over a decade: Immersive Navigation. Your map will now come to life with a vivid 3D view that actually reflects the real world—the buildings, overpasses, and exact terrain around you. We’ve also added a suite of new features designed specifically to take the guesswork and stress out of your drive. Check out all the details on how we're making your commute more intuitive (and beautiful) here: https://lnkd.in/e6n4Yj6i #GoogleMaps #ProductUpdate #ImmersiveNavigation #TechNews #Innovation
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Daniel Melkersson har gillat dettaDaniel Melkersson har gillat dettaWe scanned a local business with 200+ Google reviews across ChatGPT, Gemini, and Perplexity. They were invisible on all three. Here are the results ↓ Google reviews do not transfer to AI search. Different engine. Different rules. Their competitor had 47 reviews. That competitor was recommended on all three platforms. → 0 mentions across ChatGPT, Gemini, and Perplexity. → Competitor with fewer reviews recommended on all three. → No structured data. No citations. No AI presence. → Ranked last out of 5 local competitors despite highest Google rating. → The problem was not content. It was missing AI signals. I built a scanner to expose this blind spot. It audits any local business across all three LLMs in under 50 minutes. → Where you appear (or don't) on each AI platform. → Who is getting recommended instead of you. → The citation and reputation gaps killing your visibility. → Exactly what to fix first. 1,000+ local businesses scanned. 4.9/5 rating. I did the work. You get the system. 1/ Like this post 2/ Comment "SCAN" 3/ Connect with me and I will DM you the report. ♻️ Repost so your network can check their AI visibility too.
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