Advertiser Trends

Insight into the statistics and trends shaping streaming television advertising.

Performance TV Tops Holiday Wishlists as Marketers Chase Sales

By Frankie Karrer
August 28, 2026

Performance TV Tops Holiday Wishlists as Marketers Chase Sales

Streaming Spend Peaks, But How Much Of The Reach Is Actually New?

By Frankie Karrer
August 21, 2026

Streaming Spend Peaks, But How Much Of The Reach Is Actually New?

Your 2026 Guide to Q4 Audiences

By Frankie Karrer
August 12, 2026

Your 2026 Guide to Q4 Audiences

Digital Live Sports Viewers Will Outnumber Traditional TV in 2026

By Frankie Karrer
August 7, 2026

Digital Live Sports Viewers Will Outnumber Traditional TV in 2026

How MNTN Advertisers Fared During Soccer’s Biggest Tournament

By Frankie Karrer
August 6, 2026

How MNTN Advertisers Fared During Soccer’s Biggest Tournament

Converged TV Commands 38.5% of Daily Media Time

By Frankie Karrer
July 31, 2026

Converged TV Commands 38.5% of Daily Media Time

21% of Viewers Rank Low Prices as Streaming’s Top Value Driver

By Frankie Karrer
July 28, 2026

21% of Viewers Rank Low Prices as Streaming’s Top Value Driver

Bigger, Earlier, Stronger: 4 Prime Day Trends Advertisers Need to Know in 2026

By Cat Hausler
July 22, 2026

Bigger, Earlier, Stronger: 4 Prime Day Trends Advertisers Need to Know in 2026