Consider this your permission slip to not have it all figured out. As one of Ad Age’s 2026 Leading Women, VML Chief Strategy Officer Ellie Bamford shares the leadership lessons she learned the hard way, including why logic alone doesn’t bring people along and why being human builds trust. 🔗: https://bit.ly/4y7VRh6
VML
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VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked No. 2 Creative Network of the Year at Cannes Lions. VML’s global network spans more than 55 markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform, WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel. For more information, please visit www.vml.com and follow along on LinkedIn. #WeAreVML
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http://www.vml.com
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- Advisory, Brand Experience, Brand Identity, Commerce, Customer Experience, Data & Insights, Discoverability (Organic/Paid Search), Experiential Marketing, Government Practice, Health Practice, Inclusion Experience, Innovation, Mobility, One-to-One Email Marketing, Paid Media, Public Relations, Social Media, Strategic Studios, Technology, Vault (Production)
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Yeah, you read that right. 91 VMLers were named in The Clios 2026 Global Talent Rankings, spanning five regions and disciplines from Creative and Strategy to Production and beyond. Congratulations to all those recognized and thank you for championing the kind of creativity that sparks memorable moments, meaningful conversations, and globally recognized work. See the full list: https://bit.ly/4zH1yE3 #WeAreVML
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Ever look at a piece of art and wonder what it would be like to take a step inside? 🖼️ Immersive art is on the rise attempting to capture attention and remind people of the importance of creativity in a hyper-distracted world. The frame isn’t going anywhere. It’s just getting company. See how in VML Intelligence’s ‘Next-wave Immersive Art’: https://bit.ly/4wUXkGd
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The more connected we become, the more connection means. But what happens when connection gets complicated? As technology reshapes how we communicate, Telcos are tasked with balancing deeper human connection with a growing desire to distance from digital saturation. Learn more in VML’s Future 100 Telecommunications Vertical Cut: https://bit.ly/46XqqKY #TheFuture100 #2026Trends
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You may know the phrase “leave a place better than you found it.” A familiar idea that’s increasingly being built into travel experiences. 85% of travelers globally say sustainable travel matters to them, and nearly a quarter of Gen Z travellers have participated in a tour or activity that supports local ecosystem or wildlife. Go beyond the view and learn more about 'Rewilding tourism'. 👉 https://bit.ly/4wQuDKP
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James Phillips, Chief Creative Officer, Commerce has a nice ring to it. 🌟 Congratulations to James on his well-earned promotion. He’s spent years raising the bar for the work and the people behind it. Now, he’s taking that same energy into leading major partnerships and redefining the creative standard across Commerce in North America. The good stuff is just getting started. 👏
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Ni-repost ito ni VML
Five years ago, I took a leap. I left the nonprofit world after two decades of a fulfilling career to become an advertising agency's only internal executive coach. Unicorn opportunities don't come along every day, so I took it. I help leaders become more real — to themselves and to each other. There's a cascade effect: a more self-aware, empathetic leader changes what's possible for everyone around them. Organizations are better, and their business results stronger, when leaders are well supported and coached. I'm thrilled and honored to have won a Brandon Hall Group award for Best Coaching Program at VML. What's meant even more to me than the award is the gratitude I've heard, recently and over the years, for this work. It's a true privilege to be a coach — to work with some of the greatest people and minds in the world, and to do so at VML. The Amplify program and team leadership work I've built has succeeded because of the incredible dedication of VML leaders who have the courage to show up, look honestly at themselves and what they're creating, and go beyond what's comfortable to forge new connections and grow their contributions. Thank you Jon Cook, Maree Prendergast, Ronnie Felder and Austin Smith, PhD for believing in this work and supporting me to do it at VML. Thank you to the countless generous colleagues who've stepped in to make our community gatherings and team workshops special (Francis Carrero-Green, Sonia Braga, David Adelstein, PhD, Jenny E.) and to the many others who've encouraged and championed me along the way. It has all mattered. This award is for all the leaders who've been part of this journey. #executivecoaching #WeAreVML
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Culture moves fast. Technology moves faster. But with heart, brains, courage, and a whole lot of swagger, our teams set the pace. Proud to be named a finalist in both Agency Social Media and Technology/Innovation Team categories for the 2026 ADWEEK Team Visionary Awards. Cheers to the teams behind the recognitions! 🚀: https://bit.ly/4gswjnv
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The inside scoop on how your superstition got a spreadsheet. 🍀 Explore ADWEEK's "6 Campaigns That Were Only Creatively Possible With AI" to learn how VML and Wisła Kraków's 'Lucky Fan Index' used AI to analyze the chaos, coincidence, and lucky moments of football to calculate just how fortunate each fan really was. 🔗: https://bit.ly/4gIDQji
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Ni-repost ito ni VML
Coca-Cola Zero Sugar, the Official Soft Drink of the Premier League, has teamed up with Central Cee for "The Team", an original track and music video created as part of the Taste Every Second campaign. Blending football, music and fan culture, the collaboration celebrates the moments that bring Premier League supporters together, from the anticipation before kick-off to the emotion of the final whistle. Read the full story here: https://cocacola.pl/42cfa8 #TasteEverySecond #CocaColaZeroSugar #PremierLeague #CentralCee