Demystifying Grounding Queries with Real Data
Stop targeting zero-volume keywords. Discover how Google Gemini uses grounding queries to source real-time facts, and how to optimize your content for machine search.
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The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO, GEO, and digital marketing skills.
What Is WebMCP? How to Prepare Your Website to Serve AI Agents
Get ahead of the agentic AI shift. Learn what WebMCP is, how it differs from traditional MCP, and how to implement simple HTML or JavaScript tools to prepare your website for the agentic search.
Local SEO That Actually Works: Some Assembly Required (AI Not Included)
Traffic, rankings, and content output are all up. GBP actions are flat. Amanda Jordan explains why local SEO breaks at scale and shares the SEO-first audit framework that fixes it.
10 Fan-Outs for Prompt Research — Whiteboard Friday
Google uses these 10 query fan-outs to split single prompts into multiple background searches. Learn how to map this behavior in this Whiteboard Friday with Tom Capper.
Should We Stop Writing With AI?
Should you stop writing with AI as detection, spam, and sameness grow? Learn how expert-led AI content builds trust, audience ownership, and lasting value for years.
Are Reviews Shaping What LLMs Say About My Local Business?
Discover how customer reviews directly influence what Large Language Models (LLMs) say about your local business in AI-powered search results and better understand how sentiment, volume, recency, and keyword relevance in reviews shape AI-generated recommendations.
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Announcing the Final Batch of Speakers for MozCon London
We’ve dropped the final speaker lineup for MozCon London on November 13th, 2026! If you’re looking to future-proof your search strategy, this speaker drop gives you a preview of the high-signal, tactical sessions coming your way.
In and Out of Model Responses Explained — Whiteboard Friday
Is your SEO strategy ready for LLM grounding? Explore the distinction between training data and live web retrieval, and discover how to optimize your brand's visibility in AI search results.
5 AI Workflows for Local SEO
Struggling to use AI in local SEO without wasted spend or unreliable output? Learn five safe workflows that automate execution while keeping strategy in human hands.
The SEO’s Guide to Agentic Commerce — Whiteboard Friday
In the latest episode of Whiteboard Friday, Miracle Inameti-Archibong explains how to optimize your website for agentic commerce using Markdown, product feeds, structured data, and MCP.
What 50k Query Fan-Outs Reveal About Brands (+ Free Data!)
What do 50k query fan-outs reveal about LLM bias, brand visibility, and search intent? Explore fresh data on Gemini prompts + download the free raw dataset.
Announcing the First Batch of Speakers for Mozcon London 2026
We’ve officially dropped the initial speaker lineup for MozCon London on November 13th, 2026! If you’re looking to future-proof your search strategy, this speaker drop gives you a preview of the high-signal, tactical sessions coming your way.