Inside this edition of The Current: - Microdrama apps are supposedly on the rise. What lessons should premium streamers learn from them? - New measurement tools could dramatically impact media planning around this season of the Indian Premier League.
The Trade Desk
Tecnologia, informazioni e internet
Ventura, CA 256.404 follower
We’re committed to making digital advertising better, because the future of the open internet depends on it.
Chi siamo
It's more than just clicks. Premium streaming TV. One-click commerce. Trusted journalism. The world’s most popular audio and podcasts. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps brands grow and thrive by giving them access to more: more customers engaging with more of the content they love across more channels and devices, and more transparency and precision at every stage.
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http://www.thetradedesk.com
Link esterno per The Trade Desk
- Settore
- Tecnologia, informazioni e internet
- Dimensioni dell’azienda
- 1001 - 5000 dipendenti
- Sede principale
- Ventura, CA
- Tipo
- Società quotata
- Data di fondazione
- 2009
- Settori di competenza
- Online Advertising, Real Time Bidding, Demand Side Platforms, Behavioral Targeting e Data Management Platforms
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Dipendenti presso The Trade Desk
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In this episode of Trader Tips, Joseph Flack, a Partner of Addressable Product Enablement at dentsu, breaks down Audience Reach Percentage (ARP) — our Kokai solution that transforms out-of-home buying by using real behavioral data to dynamically identify screens with the highest concentration of your target audience. Joe discusses how ARP’s real-time indexing to target high-value locations and optimized messaging can remove the guesswork and maximize engagement: https://bit.ly/41LZT09
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From sports broadcasts to award shows, live events are among the most sought-after inventory in advertising. These events command attention — and the brands that win are the ones ready to act in real time. As audiences surge around live sports and cultural moments, smarter decisioning in our platform turns unpredictable spikes into precision-timed victories for advertisers. Forecast, pace, and buy CTV live event and live sports advertising inventory in real time with Live Events in Kokai.
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Discover how Eurowings and its agency, Zenith Deutschland (part of Publicis Media Germany), increased unique reach by 22% through a unified campaign on our platform across four programmatic channels: digital out-of-home, connected TV, online video, and audio.
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Inside this edition of The Current: - Which podcast genres drive the most engagement or the newest listeners? A recent report shed light on audio consumption. - Performance TV was the main theme of this year’s NewFronts presentations.
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From morning playlists to commute-time podcasts, digital audio is always in our ears, and often on repeat. So how can marketers hit play on audio advertising the right way? In our newest course, Unlocking The Premium Internet: Audio, we break down what audio inventory is out there, what you can actually measure, and how to confidently turn audio into a smart part of your media mix. Press play and tune into our free course: https://bit.ly/41efaXH
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Spending too much time troubleshooting deals that still underperform? Get to know our new solution that can make advertisers rethink the art of the deal: https://bit.ly/3PmXXIS
The Art of Deal Desk
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The most powerful advances in ad tech happen when we all work together. That’s why we built OpenTTD, an innovation platform that makes it easy for retailers, data providers, and other partners to put their data, audience segments, and measurement solutions in the hands of more marketers. Grow your business — and help shape the future of the open internet — today: https://bit.ly/4t3VGkf
OpenTTD is for retailers, data providers, and other partners
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As advertising environments grow more complex, measurement is no longer just about accountability — it’s about advantage. Many advertisers still rely on standardized metrics that weren’t designed to reflect how their businesses actually grow. Find out how leading brands are designing custom measurement solutions tailored to drive revenue and reach specific business goals.