Amazing news coming out of Mediaocean's Prisma today! At Protected, this is exactly the kind of progress we’re built to support. Through our native integration with Prisma, verification is embedded directly into the flow of planning, buying, and reconciling media without having to switch between siloed systems. #AdTech #MediaBuying #Programmatic #Mediaocean #Prisma #AdVerification
Premium video buying just got a major upgrade. Mediaocean’s Prisma has launched Prisma Direct, bringing automation to one of the most manual parts of our industry: direct IOs. By connecting buyers directly to publishers, Prisma Direct streamlines ordering, trafficking, reporting, billing, and reconciliation in one system. With Disney Advertising the first media company integration, this is a big step toward modernizing how premium TV is bought and sold by making activation even easier for advertisers at scale. Say hello to the future of TV's primary workflow. Read more: https://lnkd.in/gnPX-hrQ #GoPrisma #PrismaDirect #AdInfrastructure #Disney #OmnichannelAdvertising #IndependentAdTech