Path: /docs/cohort-sync/integrations/facebook-ads
what are the keys to be used for device advertising id is there any reserved key for android ios or browser
Data Requirement
Meta uses email addresses as the primary identifier to match users in your cohort with users in their system. If an email address is not available, Meta may instead attempt to match using other identifiers such as a phone number, first and last name, or a device advertising ID (depending on your connection setup).
To use this integration, each user profile must include either an email address or a device advertising ID. In addition to the email (if present), your system will send the following user profile properties (if available): first name, last name, phone number, advertising ID, and distinct_id. No other user properties will be exported.
If Meta is unable to match a cohort member with a user in their system, that member will be excluded from the resulting Meta audience. A lower count in the Meta audience compared to your cohort indicates that some users could not be matched.
Path: /docs/cohort-sync/integrations/facebook-ads
what are the keys to be used for device advertising id is there any reserved key for android ios or browser
Data Requirement
Meta uses email addresses as the primary identifier to match users in your cohort with users in their system. If an email address is not available, Meta may instead attempt to match using other identifiers such as a phone number, first and last name, or a device advertising ID (depending on your connection setup).
To use this integration, each user profile must include either an email address or a device advertising ID. In addition to the email (if present), your system will send the following user profile properties (if available): first name, last name, phone number, advertising ID, and distinct_id. No other user properties will be exported.
If Meta is unable to match a cohort member with a user in their system, that member will be excluded from the resulting Meta audience. A lower count in the Meta audience compared to your cohort indicates that some users could not be matched.