📣 IKEA Malaysia appoints WPP Media as its integrated media agency of record. Over the next three years WPP Media will help create smarter, more connected brand experiences by bringing together data, creativity and technology through WPP Open to turn online inspiration into real‑life store visits. Find out more 👇 https://ow.ly/1b3A50YBQ6C
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Take your global campaign local without the delays. WPP Open Pro translates your copy, compares versions and pushes changes across every asset - so your global campaign lands locally, fast. 🔗 Book your demo today: https://bit.ly/4cOhMm3
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We’re honoured to partner with The Estée Lauder Companies Inc. as their first-ever Global Media Partner – marking a key milestone in their One ELC transformation: a unified operating model designed to deliver faster, more agile and more impactful execution worldwide. In the words of Aude Gandon, Chief Digital & Marketing Officer at ELC: “Our decision to appoint WPP as our global agency is about accelerating our transformation, and it is rooted in three distinct strengths WPP brings to the table. First, the sheer power of WPP’s Open platform. It provides a technological agility and the scale necessary to reach our consumers with unprecedented precision while respecting the privacy. Second, the advanced data products and forward-thinking data philosophy. They don’t just aggregate numbers, they translate them into profound, actionable human insights. But technology and data are only as good as the minds behind them. Ultimately, this partnership was decided by the exceptional quality of WPP’s people and the leadership team and the trust we have in them.” By combining creativity, AI-enabled media capabilities and market-leading data intelligence, we’ll help ELC connect with consumers with unprecedented precision, while keeping brand leadership and creativity at the centre. Read the full announcement: https://ow.ly/XKXc50YCbXE
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Real Reddit, Inc. reviews. No gloss. Dove teamed up with DAVID London, AKQA Paris and WPP Media to bring unfiltered community reactions into the spotlight for the Intensive Repair Serum Mask. Nothing rewritten, nothing softened, just raw opinions powering a fresh take on beauty storytelling.
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WPP hat dies direkt geteilt
How we’re unlocking faster, smarter YouTube performance 💪 Meet WPP Media’s AI-powered solution, YouTube 5K (YT5K), which is co-developed with Google and is redefining YouTube planning and creative versioning. Built on our expertise and enabled by our Google Marketing Platform and Google Cloud partnerships, YT5K tackles two of the most time-consuming parts of YouTube activation: channel curation and creative versioning. The result is faster activation, stronger campaign performance, and proven impact. Exclusive to WPP Media, YT5K is a first-to-market solution that reflects the next phase of our Google partnership. The rollout has begun in the UK, with further markets throughout 2026. Find out more 👇 https://ow.ly/V89B50YBFLY
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In today’s fast-moving market, long-term thinking is the foundation for enduring brands – and the most trusted driver of lasting growth. Burson CEO Corey duBrowa’s latest Fast Company piece brings together leaders to explore what conviction looks like in practice, and how playing the long game can shape reputations, spark innovation and deliver sustained success.
Of all the things a CEO is asked to do, after three years of leading Burson I have come to believe that the most important of these is to make big bets on what will drive an organization’s vision, success and ultimately, its reputation. He or she must not only decide on what investments will be most beneficial to the business and its various audiences, but also how long to stick by that conviction. It’s no easy feat in a world where multiple forces demand immediate wins and short-term gains. And yet: it remains ever true. So, on the eve of the Artemis II launch — 50 years in the making across nine administrations — I asked a wide variety of leaders across industries, and with differing tenures, how they were playing the long game and what made them adhere to their mission. Huge thanks to our friends and clients at Colgate-Palmolive, Lockton, Definium Therapeutics, Reddit, Inc., Upwork, ServiceNow, Liquid I.V. and Supernus Pharmaceuticals, Inc. for sharing their thoughts. And of course Stephanie Mehta and her team at Fast Company for publishing these. I added my two cents as well. You can check out what we had to say here: https://lnkd.in/evwuSbHD
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Almost one million people in the UK are living with or beyond a breast cancer diagnosis, and someone is diagnosed every nine minutes. Ogilvy UK launched Breast Cancer Now's bold new campaign, alongside a refreshed brand identity. Together, they amplify the charity’s simple but powerful mission: to ensure everyone with breast cancer is living and living well by 2050. Watch the full ad below, featuring people with real lived experience of the disease 👇
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WPP hat dies direkt geteilt
Game on: How India’s $2 billion sports economy is rewriting the playbook 💪 Sporting Nation: Building a Legacy, the new report from WPP Media, unpacks how this milestone was achieved, and dives into some of the biggest factors at play: strong media investments, growing digital consumption, and sustained sponsorship momentum. With rising investor interest and expanding commercial opportunities, India’s sports ecosystem is entering a powerful new phase of scale and influence. Get the full story 👇 https://ow.ly/GWCi50YAI5j #WPPMediaIndia Ashwin Padmanabhan, Vinit Karnik, Sanjog Gupta, International Cricket Council
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March Madness just got a serious upgrade. The Wendy's Company and VML are bringing together the ultimate pairing, Fries and a Frosty, as an official menu item. A celebration of every kind of dunk, from the court to the cup 🍟🍦
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WPP hat dies direkt geteilt
Our pioneering agentic marketing platform WPP Open brings together all of our capabilities into one integrated, end-to-end ecosystem. Our recent work for Google perfectly demonstrates the power of WPP Open: using Google Pixel, WPP Open and AI personas, we analysed millennial conversations across social media to uncover a shift toward romanticising everyday life and reframing mundane moments as cinematic. Guided by this insight, our brand agent recommended Pixel’s Camera Coach feature to help users take control of their story. Our specialised agents then enabled our workflow to move from social listening to creative concepts – with an actionable brief in just one hour. Using Google’s advanced AI models within WPP Open, campaign assets were approved, personalised and live within 24 hours. Delivering a 3% increase in brand uplift, this demonstrates a new marketing flywheel where insight, creativity and production move at the speed of culture. Massive thanks to our partners at Google for giving us the space to co-innovate together! Lorraine Twohill Michael Bailey Eileen Mannion Yonca Dervisoglu Ozgur Kirazci Ben Malbon Omar Gurnah Marianne Scottow Matt Bell Jen Lally Rocío Guadalupe Abril