MiQ

Big news: We’re partnering with Deep Sync ahead of the 2026 U.S midterm elections 🤝 combining deterministic identity resolution with our world-class programmatic activation 🇺🇸 Our collaboration helps political agencies turn voter data into fully addressable digital audiences in a matter of hours, not days. In a cycle where speed and accuracy will define success, we look forward to offering a more seamless, identity-driven approach to political advertising. Read more: https://lnkd.in/g-GK3jVa

We know there’s a confidence gap when it comes to AI. But that doesn’t mean that we can’t close it. Our report shows that the industry is already starting to find success with AI, and that’s only going to increase as we find our footing. Download the global AI confidence curve report to discover how you can move into the next phase of AI confidence: https://bit.ly/4ttEwwJ #WeAreMiQ #NotYourAverageProgrammatic #AIConfidenceCurve

As AI enables speed in brand content strategies, creators deliver authenticity for brands in fostering meaningful connections with their audiences. Which brands will win? Our bet is on the ones that combine AI tools with creators. 🤝 Join MiQ Canada’s Head of Partner Strategy James Huyler-Thomson alongside Marie-Josée Cadorette and Simon Ross at Social Next where they’ll discuss human and AI influence across brand ecosystems, exploring how brands, agencies, and creators can leverage AI to succeed in a fragmented media landscape. 📅 When: April 9, 2026 | 9:30 AM 📍 Where: The Carlu, Toronto Download our AI Confidence Curve report to learn how Canadian marketers are using AI: https://bit.ly/3PDOHQI. #SocialNextToronto #AI #CreatorContent #OmniDigital #MiQCanada

L’adoption de l’IA dans la publicité française s’accélère, mais un paradoxe émerge: l’utiliser est une chose, la maîtriser en est une autre. Dans un récent article, The Media Leader FR met en lumière les conclusions de notre rapport "French AI Confidence Curve". Le constat est sans appel: • L'usage se généralise : 60 % des professionnels du marketing en France intègrent l’IA dans la majorité de leurs projets. • L'expertise stagne : Seuls 48 % affirment réellement savoir comment l'exploiter efficacement. Ce décalage n'est pas un frein, c'est une opportunité. C'est ici que se joue la différence pour transformer un simple outil en un véritable avantage concurrentiel. Si l’IA est encore largement perçue comme un levier d’exécution, son véritable apport dépasse la simple recherche de productivité. Elle permet d'affiner l'analyse des données et de donner une nouvelle dimension aux décisions média. L’enjeu pour le marché français ? Ne plus seulement "utiliser" l'IA, mais l’intégrer au cœur de la réflexion stratégique pour générer un impact durable. Retrouvez l’article qui met en avant notre étude ci-dessous: https://bit.ly/4dcBjwH #WeAreMiQ #MediaLeader #AIConfidenceCurve #IA #Publicité #AdTech #France

We are thrilled to announce the promotion of Rob Linton to Chief Revenue Officer in the UK. Since joining MiQ +12 years ago, Rob has been instrumental in shaping our growth, consistently raising the bar for commercially driven leadership and deep programmatic expertise. In his new role, Rob will lead all UK commercial operations, helping our partners bridge the gap between complex data and marketing outcomes. Read more in NewDigitalAge👇 and help us to congratulate Rob on this much-deserved promotion. https://bit.ly/47jm0P2 #programmatic #adtech #marketingoutcomes

Are your campaign insights really delivering? In our latest blog, Atul Saurabh, VP Platforms and AI, discusses the power of AI when it comes to analyzing and measuring marketing campaigns. Read the blog and discover how you can put the speed and power of AI to the test with your campaign insights. You’re about to get a lot more confident with AI: https://bit.ly/4d6O5N9 #WeAreMiQ #NotYourAverageProgrammatic #AIConfidenceCurve

We have just signed an agreement to acquire Adsmovil's Latin America business to form the largest independent programmatic offering in the region. By combining Adsmovil’s regional scale and solutions with MiQ’s global footprint and award-winning technology, we’re connecting 150 people over 12 markets. Advertisers now have access to a single engine that features more than 400m unique IDs on what people are watching, browsing and buying. It helps to drive the very best full-funnel programmatic strategies across the region. See our full press release here: https://bit.ly/4uNbBFn #WeAreMiQ #NotYourAverageProgrammatic #Acquisition #Growth #LatAm

dentsu Ignition was dedicated to bringing together different perspectives to solve real challenges. So it's time to get a different take on the event. Aurelia Noel (Head of innovation and transformation at dentsu X) has been reflecting on her time at our Center of Excellence in Bengaluru. Aurelia talks about the power of uniting teams, the value of focusing on one challenge and the future of collaboration. Read Aurelia's full blog here: https://lnkd.in/eZS2qUj8 #WeAreMiQ #NotYourAverageProgrammatic #dentsuIgnition #MiQSigma

"Now more than ever, growth and challenger brands can access a whole host of different screens, mediums and channels to speak to their customers across every touch point throughout their day - and it's crucial that brands capitalise on all this opportunity." At last week’s Alliance of Independent Agencies Media Effectiveness event, MiQ's Rob Linton took to the stage to unpack what “spending smart” actually looks like in practice and how brands can: • Connect with the right audiences • Balance short-term performance with long-term brand growth • Simplify measurement to unlock clear, actionable insights • Be bold where it matters most - from strategy to channel mix One theme was clear: effectiveness isn’t necessarily about bigger budgets, it’s about smarter decisions. If you’re looking to make your media work harder, cut through the noise, and drive real business outcomes, see what MiQ can do for you here: https://bit.ly/4uKqJTF #MediaEffectiveness #Programmatic #WeAreMiQ

dentsu Ignition brought together brilliant minds to develop solutions to real brand challenges in the algorithm era. Better still, by harnessing the power of MiQ Sigma in the hack, the teams all pushed the limits of what we thought was possible - in just two days. Watch the short video to see the collaboration and energy for yourself.    #WeAreMiQ #NotYourAverageProgrammatic #dentsuIgnition #MiQSigma