adidas

Hanoi steals the show with its gorgeous new Brand Center! 🇻🇳 The new Hanoi Brand Center brings a world‑class sports and lifestyle destination to Vietnam’s capital, where our key product categories are showcased in an immersive, dual‑level space inspired by the vibrance of the city. Inside, design elements are rooted in Vietnamese folk art and traditional paintings, along with culturally significant motifs such as the lotus – a symbol of resilience and harmony. Visual nods to iconic landmarks like Hanoi's Thê Húc Bridge and Turtle Tower, together with colors inspired by the Vietnamese flag, give the store a distinctly local character. 📍 Head to Hanoi Centre Shopping Mall to experience a creative expression of sport, style, and the city’s unstoppable energy. 🎥 Watch the opening of the Hanoi Brand Center light up the capital. 👇 #adidasVietnam 

How we celebrated Women’s History Month – and how it fuels what follows🙌💪   As Women’s History Month concludes, we celebrate the women who are redefining the game across sport, culture, communities, and the workplace. This year’s theme, Elevating GamechangeHERs, honored leaders, creators, and athletes whose actions open doors and expand possibilities.    Throughout March, local teams around the globe delivered meaningful activations from panels and discussions to sports themed moments and athlete partner features – all reinforcing the belief that when women give their game, their time, and their voice, everyone gains.    We amplified GamechangeHERs whose impact continues to inspire progress across all areas of life.    Women’s History Month serves as a reminder of the ongoing responsibility to advance equity, not only in sport and leadership, but in every space where women continue to drive change.    The momentum continues as we remain committed to elevating women and strengthening opportunities year-round.   Check out some moments from our activations around the globe.👇   #WomensHistoryMonth #WHM #GiveToGain

Happy 10th birthday, adidas Runners!!🎂 It started with a run. It became a family. Founded in 2016, adidas Runners has grown to become the world’s largest running community –two million runners across 60+ cities, with one shared belief: Every pace has a place. We’re celebrating a worldwide running community built on belonging, connection, and the power of showing up together. A community that has helped shape running culture and will continue to do so as we look to the future. #adidasRunners #AR10YEARS #EveryPaceHasAPlace 

adidas athlete Natalie Dau has redefined the limits of endurance. 🏃♀️🔥     In 2024, Natalie ran 1,000km from Thailand to Singapore in 12 days, setting two Guinness World Records, including the fastest crossing of the 739km Peninsular Malaysia in 8 days and 46 minutes.     This year, she returned with Project 1000: Breaking 8, with adidas supporting her journey as a brand partner. The goal was clear: complete the length of Peninsular Malaysia in under eight days. This meant running over 105km every single day, with almost no room for error and even less time for recovery.     Along the route, 13 members of our team joined her for short stretches of the run, and a small glimpse into the incredible challenge she was taking on. Brutal heat and relentless downpours, wrong turns, injury, and sleepless nights were just a few of the many setbacks she had to power through.     The result? Natalie didn’t just break eight – she smashed her previous record, completing 739.88km in 6 days, 16 hours, and 37 minutes! 💪    Project 1000 was not just a challenge to push physical limits. For Natalie, it has always been about using sport to raise awareness and funds for children in underserved communities.     We’re proud to have Natalie with us at adidas, showing the world how sport can drive performance and be a force for change beyond the finish line. 🌍 

With our latest federation away kits now launched, we wanted to celebrate the return of the Trefoil to the FIFA World Cup, together with some of our colleagues from around the world.    There was no brief beyond “style the jersey your way”. This freedom brought out a mixture of style, personality, culture, and national pride, all shaped by the places our teammates call home. Usually working behind the scenes, our employees became the creative heart of this project, showing that football isn’t just shaped on the pitch, but also by the people who bring our brand to life every day.    This video captures that energy: a celebration of the vibrant mix of styles, identities, and creativity. And that’s where football culture really lives – in everyday moments. #adidasfootball #fifaworldcup

New kids on the block 🏈 Introducing the 2026 U.S. Football Rookie Class, featuring 14 of the league’s top prospects, including Fernando Mendoza, Caleb Downs and Kenyon Sadiq.  Members of the class arrived at our North America headquarters in Portland for the first adidas Football Pro Day — an immersive experience designed to give the incoming partners a first look at what a partnership with the brand means, while also preparing them for their professional careers.  While on campus, the athletes went through gear testing and evaluation, custom fittings, brand meetings, and styling sessions. They were also given a first look at the newly renovated Innovation Lab, bringing athletes and designers into the same space to test, learn, and iterate in real time. Welcome to the /// team! Read on: https://lnkd.in/dJVzw4PZ

adidas in the spotlight ✨ Fast Company has named adidas one of the Most Innovative Companies for 2026, ranked No. 7 in the World's Top 50 and No. 1 in Advertising & Marketing. The only sports company in the top 50. The two sides of adidas have always gone hand in hand. The deeper the roots in sport, the further culture can grow from them. That's what Fast Company recognized this year. 👏 The No. 1 Advertising & Marketing ranking points to the cultural partnerships that defined the past year: Oasis, Bad Bunny, Grace Wales Bonner and the moments they created together with adidas. 👏 The No. 7 overall reflects the full picture: a sports brand showing up in culture and on the field, with product innovation, from the Milano Cortina to a World Cup year ahead. Watch this space. Read the full feature: https://lnkd.in/dCXi4qZE #FastCompany #MostInnovativeCompanies #adidas #Innovation

“Through sport, we have the power to change lives” matters most when it shapes how we work, not just what we say.    The Supernova Rise 3 Adaptive – adidas’ first performance running shoe designed by and for adaptive athletes and people with disabilities – is a true testament to this statement in action. Inspired by ongoing collaboration with adidas partner Chris Nikic, the first person with Down syndrome to complete an Ironman, we teamed up with GAMUT Management to facilitate focus groups and product feedback sessions with people with diverse disabilities, including Paralympians Tracy Otto and Haven Shepherd. Their feedback allowed us to develop a shoe that addresses the unique needs of people with disabilities, making sport more accessible and ultimately earning the shoe the GAMUT Seal of Approval™.     Built on the comfort and support of the Supernova franchise, the Supernova Rise 3 Adaptive includes modifications that make it easier to put on, adjust and wear comfortably. A stiffened, easy step-in heel pairs with tactile elements on the heel and loops to make it easier to put on and the low-pressure lacing system and gusseted tongue work to reduce pressure and irritation while keeping the foot secure.  This project is a reminder that innovation and progress in sport are meaningful only if it results in the best for every athlete. At adidas, we’re committed to listening to and learning from our athletes and consumers and ensuring adaptive performance isn’t treated as an afterthought.    Find out more here: https://adidas.pub/4cfST1H

13 World Cup contenders. 26 national stories. One unforgettable collection.    Our federation away kit story is now complete. After unveiling Jamaica’s away kit in February, today we launch the remaining 25 jerseys – bringing all 26 partner nations into a single, unified collection, including the 13 teams heading to the FIFA World Cup™ 2026.    The Trefoil returns to the pitch for the first time since 1990, marking a powerful connection between adidas heritage and the future of football culture.    Each jersey blends modern performance with rich national storytelling:    🇦🇷 Argentina: blue heritage patterns and the Sol de Mayo  🇩🇪 Germany: diagonal chevrons echoing DFB history  🇮🇹 Italy: design cues from tailored national team jackets  🇯🇵 Japan: 12 stripes — one for each player plus the fans  🇲🇽 Mexico: bold ‘Grecas’ rooted in national architecture  🇪🇸 Spain: celebrating its literary identity through “Ñ”    To bring the launch to life, we took over Los Angeles with an immersive experience uniting sport, music, and street culture.    A collection shaped by identity. Designed for performance. Ready for the world.    #adidasfootball #fifaworldcup  

Sustainability results update - it’s time to share some of our success🌿 2025 was a great year for us. We reached important milestones through steady progress made across our key sustainability priorities.  While more work lies ahead, we also want to take some time to celebrate some of our achievements.  Take a look at the highlights below. You can find the full picture of the year’s disclosures in our 2025 Sustainability Statement: https://adidas.pub/4b0csL0