GeoEdge

🆕 AppHarbr, GeoEdge’s ad quality platform, released the In-App Network Ad Quality Index. BidMachine is among the category winners in Clean Content | Gaming. The index evaluates 45+ ad networks based on quality and safety performance, using a dataset of ~25B impressions across 500 apps. ✅ In the Clean Content (Gaming) category, BidMachine ranks #5 on iOS and #3 on Android. Among regional market leaders, it ranks #5 in North America. Low-quality and illicit creatives degrade user experience and negatively affect UA efficiency. At BidMachine, this is addressed at the infrastructure level through direct SDK integrations, control over demand sources and brand safety measures that reduce exposure to misleading or inappropriate creatives.

All ads served through SmartyAds are now protected by GeoEdge. We've integrated GeoEdge — one of the industry's most recognized ad security — directly into our infrastructure. This means creative-level and post-click scanning is part of how our platform operates, not something bolted on after a problem surfaces. For publishers and SSPs in our network, this is what it means in practice: ▪️Malicious ad behavior is caught before it reaches your page ▪️Forced redirects and malvertising are blocked at the platform level ▪️Your brand safety doesn't depend solely on your own resources to enforce Ad security isn't a feature. It's a foundation. This partnership is how we're building ours. #AdTech #BrandSafety #AdSecurity #Programmatic #Publishers

For years, mobile monetisation has been optimised through a single lens: eCPM. Revenue per impression became the dominant signal for evaluating ad performance. In his latest article on Business of Apps, Alex Yerukhimovich from AppHarbr suggests that this view captures only part of the economics of in-app advertising. Drawing on analysis of 25 billion ads across 500 apps and more than 45 ad networks, the Ad Quality and Safety Network Performance Index shows how frequently problematic ads appear in production environments. In gaming apps, one in 58 ads is malicious, while user-experience violations such as unskippable ads occur far more frequently. Poor ad quality can interrupt gameplay loops, increase churn, generate negative reviews, and compress lifetime value. What appears as strong monetisation at the ad-unit level may translate into weaker retention at the product level. The analysis also highlights large differences across networks. Some platforms demonstrate stronger filtering of malicious ads and problematic creatives, while others struggle to meet baseline safety thresholds. The data further suggests that infrastructure choices such as header bidding may influence how effectively ad demand is filtered before reaching apps. Monetisation performance cannot be separated from user experience. Ad quality is increasingly functioning as revenue protection infrastructure, shaping retention, acquisition efficiency, and long-term LTV. Full analysis available here: Link in comments

For years, mobile monetisation has been optimised through a single lens: eCPM. Revenue per impression became the dominant signal for evaluating ad performance. In his latest article on Business of Apps, Alex Yerukhimovich from AppHarbr suggests that this view captures only part of the economics of in-app advertising. Drawing on analysis of 25 billion ads across 500 apps and more than 45 ad networks, the Ad Quality and Safety Network Performance Index shows how frequently problematic ads appear in production environments. In gaming apps, one in 58 ads is malicious, while user-experience violations such as unskippable ads occur far more frequently. Poor ad quality can interrupt gameplay loops, increase churn, generate negative reviews, and compress lifetime value. What appears as strong monetisation at the ad-unit level may translate into weaker retention at the product level. The analysis also highlights large differences across networks. Some platforms demonstrate stronger filtering of malicious ads and problematic creatives, while others struggle to meet baseline safety thresholds. The data further suggests that infrastructure choices such as header bidding may influence how effectively ad demand is filtered before reaching apps. Monetisation performance cannot be separated from user experience. Ad quality is increasingly functioning as revenue protection infrastructure, shaping retention, acquisition efficiency, and long-term LTV. Full analysis available here: Link in comments

LoopMe is delighted to be cohosting the Brand Safety and Programmatic Growth 2026 Summit in partnership with GeoEdge and Pixalate. Join us in Beijing on Wednesday 18 March: https://hubs.li/Q045qXDy0 #adtech #brandsafety #programmatic