Omnicom Precision Marketing

We're psyched to see our own Valerie Carlson stepping in as Vice President of the creative jury for The Drum B2B Awards this year! 🎉 Val will be on the lookout for work that’s bold, strategic, and genuinely moves culture. Excited to see what catches her eye! 

Critical Mass's ECD, Jen Dorman, shares how & why DOOH is more valuable than ever in today's marketing landscape. Check it out in Advertising Week: https://lnkd.in/gAynu3hU

"If your idea of personalization is dropping a first name into an email subject line, you're already behind." - Simon Fletcher Just a snippet from our very own, Simon Fletcher, as he unpacks B2B Personalization. Check it out here: https://lnkd.in/gr-KeJ5W

For 27 years, Daggerwing has been a trusted partner in helping leading companies tackle the hardest part of change: people. Today, our clients face seismic challenges driven by AI, accelerating technology, and the fundamental need to reinvent themselves. It's clear that people and technology transformations aren't separate—they're inseparable. That's why we're thrilled to announce that, effective July 1st, Daggerwing is fully integrating into Credera: Omnicom's Enterprise Transformation Consultancy. With over 2,200 consultants globally, Credera operates at the intersection of business strategy, data, technology, and AI—designing the operating foundations that enable intelligent growth. By joining Credera, we're combining our deep expertise in human-centered change (how people and organizations actually adopt, embrace, and sustain transformation) with Credera's world-class consulting capabilities to deliver transformations that connect client vision to execution more completely—faster, more efficient, and more sustainable. To our clients: We're grateful for the privilege of working shoulder to shoulder with you—navigating complexity, accelerating adoption, and ensuring transformation doesn't just happen, but actually sticks. Your trust in this work has shaped everything we do, and we look forward to offering a broader range of capabilities to meet your business needs as we join Credera. To our partners and friends at Omnicom: We're deeply grateful for your support, collaboration, and partnership with Daggerwing over the years and we look forward to this continuing. If you're not already following Credera, we encourage you to do so!

Kudos to our RAPP and Critical Mass teams for bringing it home at the Campaign US Agency of the Year Awards! #allwedoiswin

We are so proud!

The gap between what you're spending and what you're achieving has never been wider. Omnicom and Adobe are closing that gap with an Agentic AI Operating Model that transforms how enterprises plan, create, activate, and measure customer experiences at scale. AAOM isn't another software product—it's a business accelerator. It combines industry expertise with enterprise architecture to create a unified operating model, built on Adobe technology and deployed within your environment. By connecting data, workflows, and AI agents, AAOM orchestrates the entire marketing lifecycle—from strategy through execution and optimization. Ready for the next evolution of AI-powered marketing? →

We're honored to be named to the MM+M - Medical Marketing and Media Top 100 Agency List, a recognition that reflects a year of profound transformation. In 2025, our team evolved how we work: embracing new AI tools, optimizing our processes, and pairing innovation with deep healthcare expertise, bold creative thinking, and measurable impact. We brought new partnerships to life with AstraZeneca and Dexcom and built a culture of curiosity around the audiences our clients serve. And we discovered that combining the right people, tools, and insights creates work that truly performs. Read the full profile here: https://lnkd.in/eQVh-Mns Peter Rooney | Laura Potucek | Omnicom Precision Marketing