C2 Montréal reposted this
Great post from Joe Rivers who has recently joined our long standing friend and partner Anick Beaulieu and her team at C2 Montréal and C2 STUDIO. It really captures the essence of why we value working with them. Joe is going to be at SXSW, he'll be there for a full 6 days. If you are planning on attending and want to catch up and hear about the work C2 is doing please let me know, i'll be happy to make the connection.
C2 Let’s Make A Scene! Our industry has evolved. It’s no longer in the evolving stage. It’s here. It’s now. Creativity and emotionally-led multi-sensory experiences are the future. What is unique about that sentence is that it’s not anything we haven’t heard. It’s always been about engaging the senses. We are just looking at ways of executing this into deeper and meaningful interactions. C2 has always been at the forefront of that narrative and idea-driven immersion. It is in our DNA. Creating connections and authentic moments that last is who we are and what we do at C2. A bit more about us: Born out of C2 Montréal - a special event I have attended once in the past. A product of Sid Lee and the partnership of Cirque du Soleil Entertainment Group (and we are an integral member of the global network of studios kyu Collective). This has allowed us to go beyond for clients/brands and tap into resources across the globe. I am highlighting a few Labs from C2 Montreal that put more of an emphasis on that sensory engagement. The true elements of experiential: FOOD ORCHESTRA Food as a musical medium and means of multi-sensory communication SERENDIPITY LUNCH What happens when we play musical chairs in a business setting? IN THE DARK Embrace zero-visibility so you can see your blind spots SKY What happens when great minds lift off together? TRANSPARENT You have one-tenth of a second to make a first impression Joining as Head of U.S. Clients and working with Tina Blakeney and Anick Beaulieu, along with the rest of the wonderful team! https://c2.studio/