BIScience

Happy Passover from the BIScience team! 🍷🌸 As we celebrate the season of renewal, we want to wish our partners, customers, and friends a meaningful holiday filled with fresh energy and new beginnings. #Passover #DigitalIntelligence #BIScience #HappyPassover #ChagSameach #AdClarity

The countdown to POSSIBLE 2026 is officially on ⏳ We’re heading to Miami Beach, April 27–29, and we can’t wait to meet you at Booth #302. Stop by to see how AdClarity helps brands, agencies, and publishers effortlessly turn cross-media ad intelligence into smarter, more strategic decisions. In one AI-powered platform, teams can analyze advertising across media in 52 markets using a single, unified methodology. 🎯 Book your personal demo at the booth: https://hubs.ly/Q048Vm_X0 Jared Smith Brian Kleve #AdClarity #POSSIBLE2026 #AdIntelligence #MarketingIntelligence #DigitalAdvertising #DataDrivenMarketing #BiScience #AdTech #CompetitiveEdge #MiamiEvents

CTV is the new living room standard, but how are the leaders playing it? 📺 Connected TV isn't a "one-size-fits-all" channel. From Insurance to Pharma, top verticals are leveraging data-driven intelligence to win the biggest screen in the house. How different industries are leading the shift: • Insurance: Scaling reach while managing frequency to avoid fatigue. • Pharma: Precision targeting for niche, high-intent audiences. • Consumer Tech: Using high-impact visuals to drive product launches. If you aren’t benchmarking your CTV spend against your vertical leaders, you’re missing the full board. 👉 Read the full breakdown: https://lnkd.in/d-cvp4FE #AdClarity #CTV #MediaStrategy #DigitalAdvertising #CompetitiveIntelligence #2026Planning

📌 BIScience expands Adclarity with TV intelligence suite for unified cross-media insights The platform is powered by a proprietary data infrastructure that spans 52 global markets and includes 30 million opt-in panelists. It provides daily updates and historical data from 2018 onward. AdClarity offers unique capabilities such as real click-through rate (CTR) analysis, Ad Objective attribution, DMA-level spend analysis, and AI-driven insights with a chatbot. Read More>>> https://lnkd.in/gW34GsuM #AdClarity #CrossMedia #TVAdvertising #AdIntelligence #AdTech #MarketingAnalytics Mi3Australia

📌BIScience Rounds Out Cross-Platform Intelligence Offer AdClarity's own data says total tracked US digital advertising spend reached $174.4 billion in 2025, with CTV the fastest-growing channel at $38 billion; and that the latest move added around $51 billion in linear television spend. The Linear TV coverage spans more than 100 US networks and local affiliates, including ABC, CBS, FOX, NBC, and leading cable, news and sports channels, with breakdowns by Designated Market Area (DMA), daypart, program and creative execution. >> Read More https://hubs.ly/Q046GJ0M0 #AdClarity #CrossMedia #TVAdvertising #AdIntelligence #AdTech #MarketingAnalytics MrWeb Ltd

📌 BIScience Adds Linear TV to its AdClarity Analysis Platform “Until now, understanding where advertising budgets are moving between digital and television required stitching together disconnected tools with incompatible metrics,” said Dorit Kaplan, VP Product and Strategy at BIScience. “With the TV Intelligence Suite, AdClarity delivers what the market has been waiting for: a single cross-media view, built on consistent methodology, that enables teams to see the complete picture and make decisions with confidence. Our digital-first foundation gives us a distinct advantage as we bring every major advertising channel into one platform.” 🔹Read More>> https://hubs.ly/Q046wV9q0 #AdClarity #CrossMedia #TVAdvertising #AdIntelligence #AdTech #MarketingAnalytics #tvtechnology @tvtechnology

Welcome to the next evolution of #AdClarity. Cross-media advertising just got smarter. 📺📊 With the launch of the TV Intelligence Suite, BIScience brings US linear TV advertising intelligence into AdClarity’s platform, alongside digital, social, video, and CTV insights. The result is a unified view of advertising activity across channels, powered by one consistent methodology and shared performance metrics. 🔍 👉 Read the full blog: https://lnkd.in/dhdAMEjU #AdClarity #CrossMedia #TVAdvertising #AdIntelligence #AdTech #MarketingAnalytics

#BIScience has released a new capability in #AdClarity: the TV Intelligence Suite. The platform now includes US linear TV advertising intelligence, alongside digital, social, video, and CTV insights. 📺 Linear TV advertising added to AdClarity’s cross-media coverage 📊 One consistent methodology across advertising channels 🔍 Unified metrics for clearer advertising intelligence A single view of how brands allocate advertising budgets across the full media landscape. 👉 Read the full article: https://hubs.ly/Q046rvC30 #AdClarity #TVAdvertising #AdIntelligence #AdvertisingAnalytics #CrossMedia #AdTech #advertisingintelligence Advanced Television

💰Follow the Money: How CTV Budgets Shifted in the Last Two Years 📊Between 2024 and 2025, AdClarity data shows US CTV ad spend rose from about $46.9B to roughly $51.3B, up just over 9% in a single year. CTV is becoming a core line item, but it is still underrepresented versus the share of viewing time it commands. In our new article, the second in our CTV series, we break down:  • Why CTV is growing while other lines shrink  • What the attention versus investment gap signals  • How to plan CTV inside one integrated video budget for 2026 Read the full piece: https://lnkd.in/dvg9mdQn #CTV #StreamingTV #MediaStrategy #CrossMedia #AdClarity

Are you building on observed reality, or modeled assumptions? Brittle data quietly breaks dashboards and erodes organizational trust. Choosing a clickstream provider is a high-stakes strategy decision, not just simple procurement. BiScience’s new guide, "How to Choose a Clickstream Data Provider", outlines the 4 pillars of reliable infrastructure: ✅ Observed Journeys: Real user behavior over inferred assumptions. ✅ Provenance & Consent: Predictable governance for legal and security reviews. ✅ Journey-Level Detail: Reconstructing full paths, not just visit counts. ✅ Stable Join Keys: Connecting clickstream to purchase and advertising intelligence. 👉 Download the eBook: https://lnkd.in/d7eBzffu #DataStrategy #Clickstream #BIScience #consumerbehaviors #MarketIntelligence #ROI