AdClarity by BIScience

The countdown to POSSIBLE 2026 is officially on ⏳ We’re heading to Miami Beach, April 27–29, and we can’t wait to meet you at Booth #302. Stop by to see how AdClarity helps brands, agencies, and publishers effortlessly turn cross-media ad intelligence into smarter, more strategic decisions. In one AI-powered platform, teams can analyze advertising across media in 52 markets using a single, unified methodology. 🎯 Book your personal demo at the booth: https://hubs.ly/Q048VwpH0 Jared Smith Brian Kleve #AdClarity #POSSIBLE2026 #AdIntelligence #MarketingIntelligence #DigitalAdvertising #DataDrivenMarketing #BiScience #AdTech #CompetitiveEdge #MiamiEvents

CTV is the new living room standard, but how are the leaders playing it? 📺 Connected TV isn't a "one-size-fits-all" channel. From Insurance to Pharma, top verticals are leveraging data-driven intelligence to win the biggest screen in the house. How different industries are leading the shift: • Insurance: Scaling reach while managing frequency to avoid fatigue. • Pharma: Precision targeting for niche, high-intent audiences. • Consumer Tech: Using high-impact visuals to drive product launches. If you aren’t benchmarking your CTV spend against your vertical leaders, you’re missing the full board. 👉 Read the full breakdown: https://hubs.ly/Q047WCD-0 #AdClarity #CTV #MediaStrategy #DigitalAdvertising #CompetitiveIntelligence #2026Planning

BIScience has introduced a TV Intelligence Suite for its ad #intelligence platform AdClarity by BIScience, expanding the platform’s capabilities to include U.S. linear television #data alongside its existing digital, social, video, and #CTV coverage. The update enables advertisers, analysts, and media planners to analyse advertising activity across digital and television channels through a single cross-media view using consistent performance metrics and methodology. Read here>>> https://lnkd.in/dC_rHGpE Dorit Kaplan Bas Vlugt Bob Koigi Michelle Waweru Pielina Kamau Andrea Ayemoba Kanali Nixon Patience RUTAYISIRE #advertising

📌 BIScience expands Adclarity with TV intelligence suite for unified cross-media insights The platform is powered by a proprietary data infrastructure that spans 52 global markets and includes 30 million opt-in panelists. It provides daily updates and historical data from 2018 onward. AdClarity offers unique capabilities such as real click-through rate (CTR) analysis, Ad Objective attribution, DMA-level spend analysis, and AI-driven insights with a chatbot. Read More>>> https://lnkd.in/gW34GsuM #AdClarity #CrossMedia #TVAdvertising #AdIntelligence #AdTech #MarketingAnalytics Mi3Australia

📌BIScience Rounds Out Cross-Platform Intelligence Offer AdClarity's own data says total tracked US digital advertising spend reached $174.4 billion in 2025, with CTV the fastest-growing channel at $38 billion; and that the latest move added around $51 billion in linear television spend. The Linear TV coverage spans more than 100 US networks and local affiliates, including ABC, CBS, FOX, NBC, and leading cable, news and sports channels, with breakdowns by Designated Market Area (DMA), daypart, program and creative execution. >> Read More https://hubs.ly/Q046GFrq0 #AdClarity #CrossMedia #TVAdvertising #AdIntelligence #AdTech #MarketingAnalytics MrWeb Ltd

📌 BIScience Adds Linear TV to its AdClarity Analysis Platform “Until now, understanding where advertising budgets are moving between digital and television required stitching together disconnected tools with incompatible metrics,” said Dorit Kaplan, VP Product and Strategy at BIScience. “With the TV Intelligence Suite, AdClarity delivers what the market has been waiting for: a single cross-media view, built on consistent methodology, that enables teams to see the complete picture and make decisions with confidence. Our digital-first foundation gives us a distinct advantage as we bring every major advertising channel into one platform.” 🔹Read More>> https://hubs.ly/Q046wQD40 #AdClarity hashtag#CrossMedia hashtag#TVAdvertising hashtag#AdIntelligence hashtag#AdTech hashtag#MarketingAnalytics #tvtechnology @tvtechnology

Welcome to the next evolution of #AdClarity. Cross-media advertising just got smarter. 📺📊 With the launch of the TV Intelligence Suite, BIScience brings US linear TV advertising intelligence into AdClarity’s platform, alongside digital, social, video, and CTV insights. The result is a unified view of advertising activity across channels, powered by one consistent methodology and shared performance metrics. 🔍 👉 Read the full blog: https://hubs.ly/Q046vxP50 #AdClarity #CrossMedia #TVAdvertising #AdIntelligence #AdTech #MarketingAnalytics

#BIScience has released a new capability in #AdClarity: the TV Intelligence Suite. The platform now includes US linear TV advertising intelligence, alongside digital, social, video, and CTV insights. 📺 Linear TV advertising added to AdClarity’s cross-media coverage 📊 One consistent methodology across advertising channels 🔍 Unified metrics for clearer advertising intelligence A single view of how brands allocate advertising budgets across the full media landscape. 👉 Read the full article: https://hubs.ly/Q046rt090 #AdClarity #TVAdvertising #AdIntelligence #AdvertisingAnalytics #CrossMedia #AdTech #advertisingintelligence

💰Follow the Money: How CTV Budgets Shifted in the Last Two Years 📊Between 2024 and 2025, AdClarity data shows US CTV ad spend rose from about $46.9B to roughly $51.3B, up just over 9% in a single year. CTV is becoming a core line item, but it is still underrepresented versus the share of viewing time it commands. In our new article, the second in our CTV series, we break down:  • Why CTV is growing while other lines shrink  • What the attention versus investment gap signals  • How to plan CTV inside one integrated video budget for 2026 Read the full piece: https://hubs.ly/Q046bRjf0 #CTV #StreamingTV #MediaStrategy #Cross-Media #AdClarity

Streaming has officially taken over the living room. Has your media plan caught up? CTV is no longer experimental. For many households, it’s the default screen where long-form shows, live events, and on-demand content are watched via apps, not through traditional channels. As more viewers shift to ad-supported models, premium inventory is expanding, giving brands measurable reach on the biggest screen in the home. This blog explores: 📺 Why CTV has become the primary household screen 💡 How ad-supported streaming is reshaping TV inventory 🎯 Why CTV needs a clearly defined role in your strategy If CTV is still a small test in your mix, it may be time to rethink the plan. 👉 Read the full blog to see what this shift means for 2026 >> https://hubs.ly/Q045bnN80 #CTV #StreamingTV #DigitalAdvertising #MediaStrategy #AdClarity