Build stronger media strategies
Get access to our interactive dashboards, media intelligence, dynamic data, and AI-powered forecasts – backed by over 100 trusted partners. Our 40-year track record helps you harmonise, aggregate, verify and evaluate data – so you know you’re in good hands.
Solutions
Create effective media strategies with:
Interactive Data
Use our new interactive dashboards to visualise, compare and export four decades of international spend, cost and consumption trends – and to access rolling forecasts across 100 markets.
Dynamic data points
Access thousands of articles on media spend, cost and consumption across categories and countries –refreshed daily.
Reports and surveys
Get in-depth insights from WARC Media’s exclusive reports – so you can create media strategies with confidence.
Our partners
We work with over 50 leading organisations around the world to provide us with the latest industry thinking, award-winning effectiveness case studies and rigorous research.
“WARC has become an increasingly indispensable part of our research toolbox. WARC Media data points have become truly vital as they allow us to perform cross-country ‘health checks’ where we can assess the evolution of ad spend, media consumption and media costs. ”
Anders Rune, Head of TV Research , EGTA
“One of the biggest challenges as a strategist is evidencing and articulating the need for a change in business direction. That's where WARC is hugely valuable and why I've used it for over fifteen years in various roles. WARC is a one-stop-shop for 'outside-in' inspiration from adjacent industries, and provocative thinking on strategic direction. WARC is a great partner to have on-call. ”
Hugo Mackay, Head of Strategy and Planning, Virgin Media O2
“WARC Media is an invaluable tool in our armoury. The data dashboards are a great go-to resource for internal media requests, especially the advertising spend and media cost sections. The media report series such as Global Ad Trends and Platform Insight reports are all great resources too. When I have needed a helping hand, our account team have always responded promptly, happy to go above-and-beyond for us. ”
Damian Lord, Head of Insight, The Institute of Practitioners in Advertising
“WARC has been extensively utilised in our company from both marketing and research perspectives. It offers a wide range of data for local needs as well as global marketing strategy overviews. These have been invaluable, for example, in client meetings. Additionally, WARC.AI has been useful and extremely quick in assisting with daily, urgent needs. ”
Kati Heinänen-Rautee, Insight Manager , Alma Media
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